The Adidas logo design is recognized around the world.
But did you know that Adidas actually has three logos?
Why does Adidas have 3 logos?
Adidas has three logos to represent different aspects of their brand: the Trefoil, the Three Stripes, and the Performance logo.
Each logo symbolizes the brand’s evolution while retaining its core values and heritage, thereby offering a distinct identity for various product lines.
If you’re working on your logo design with a freelancer or an agency, you’ll need to consider how many variations you want.
The Three-Stripe Logo
The three-stripe logo is perhaps the most well-known and widely recognized symbol associated with Adidas.
It consists of three parallel stripes that run along the sides of Adidas products, including footwear, apparel, and accessories.
These stripes have become synonymous with the brand and have been a key element of Adidas’ visual identity since their introduction in the 1950s.
Adidas Logo Meaning
So, what is the meaning behind the three stripes?
The three stripes represent the company’s core values: performance, design, and craftsmanship.
Each stripe symbolizes one of these pillars, highlighting Adidas’ commitment to creating high-quality sports gear that delivers both in terms of functionality and style.
The three stripes also serve as a visual representation of Adidas’ focus on innovation and pushing boundaries in the world of sports.
The Trefoil Logo
In addition to the three-stripe logo, Adidas also has another iconic symbol known as the trefoil logo.
This logo features a leaf-like shape with three rounded leaves coming together at the center.
The trefoil logo was introduced in the early 1970s and was initially used to represent Adidas’ Originals range, which pays homage to the brand’s heritage and classic designs.
Adidas Logo History
The trefoil logo holds historical significance as it represents Adidas’ origins and early success.
It was during this time that Adidas became a household name in the world of sports, gaining popularity among athletes and consumers alike.
The trefoil logo is a testament to the brand’s longevity and serves as a reminder of its rich history.
The Badge of Sport Logo
Lastly, Adidas has the badge of sport logo, which is a more modern addition to its logo collection.
This logo features a bold, simplified graphic design with the word “Adidas” written below a stylized image resembling a mountain.
The badge of sport logo was introduced in 1997 and is used to represent Adidas’ commitment to sport and the pursuit of excellence.
At the End of the Day
While they’re not the most famous logo in the world, Adidas has three logos that each serve a specific purpose and carry their own unique meanings.
The three-stripe logo represents Adidas’ core values of performance, design, and craftsmanship.
The trefoil logo pays homage to the brand’s heritage and early success.
And the badge of sport logo showcases Adidas’ modern approach to sports and its ongoing commitment to excellence.
Together, these logos contribute to Adidas’ strong brand identity and have created a lasting impression on consumers worldwide – from Atlanta to Europe and South America.
So, the next time you see an Adidas product, take a moment to appreciate the thought and intentionality that went into the logo design.
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