As technology continues to advance, it's no surprise that the role of artificial intelligence (AI) in various industries is growing. The graphic design industry is no exception. AI and AI tools have made significant strides in automating certain aspects of graphic design, leading many to wonder if AI is replacing graphic designers altogether. As a designer, do you need to worry about your job? Is AI replacing graphic designers, and could you be replaced by these supercomputer geniuses? The answer is no. While AI is eliminating the need for certain graphic design jobs, and changing the landscape of the industry,... read more →

Are you interested in pursuing a career in graphic design? Wondering, "Which type of graphic design is most in demand?" Look no further! It's digital design, and specifically, motion graphic design, that is the highest in demand. In this blog post, we will explore the world of graphic design and shed light on this most sought-after type of design in today's industry. Which type of graphic design is most in demand in the world today? The type of graphic design most in demand today is digital design. This includes everything from website and app design, logo design, user interface (UI)... read more →

Ever wondered, "Is a visual designer and graphic designer the same thing?" Contrary to popular belief, a visual designer and a graphic designer are not interchangeable terms. Visual design focuses on creating engaging user experiences, while graphic design is primarily about crafting captivating visual elements. Let's explore these domains further and unravel the hidden depths within. What is a Visual Graphic Designer? Visual design is a diverse field that covers different aspects of design, like UI design, UX design, and interactive design. A visual designer, with an eye for beauty and knowledge of user behavior, creates attractive interfaces that blend... read more →

In the world of design and marketing, businesses often face the important decision of whether to hire a full-service design agency or work with a freelancer. While both options have their merits, today we will explore why hiring an agency can bring more benefits and value to your business. And yes, we know we're an agency and you may think our opinion is a bit biased. Maybe it is. But we genuinely believe there are benefits to using a marketing and design agency that you just won't get from hiring a freelancer. Why hire an agency over a freelancer? Keep... read more →

Are you considering starting an advertising agency but unsure about its profit potential? Let's address some common questions and provide you with the information you need to make an informed decision. Are advertising agencies profitable? The short answer is yes, advertising agencies can be highly profitable. However, it's important to note that profitability can vary depending on various factors such as agency size, specialization, market conditions, and the overall business strategy. While some agencies may experience higher profit margins, others may face challenges in maintaining profitability. Here at Mock, the Agency, we've experienced highs and lows and have had to... read more →

In today's saturated market, it's crucial to differentiate yourself and offer something unique to attract clients. Here are some solid and sound pieces of advice to help your agency shine: What Do Brands Look for in an Agency? To stand out to brands, your agency needs to demonstrate key qualities that clients value: Effortless Communication Skills Smooth and effective communication is vital in building strong client relationships. Show your responsiveness, active listening, and clear communication skills to reassure brands that you can understand their goals and deliver results. Team Members and Experience Brands seek expertise and experience when choosing an... read more →

Today we are here to shed light on the question: Is advertising a hard skill? The answer is yes, but it's not just a hard skill. You need both hard and soft skills to succeed in the marketing industry. We use these skills together every day in our ad campaigns, client meetings, and podcasts. Is Advertising a Hard Skill in Digital Marketing? Before we dive into the details, let's clarify what hard and soft skills actually mean. Hard skills refer to the technical abilities that can be learned and measured. These are the tangible skills that are specific to a... read more →

As a marketing and design mentor, we're here to help you understand the different types of creativity and how they can enhance your abilities in advertising and design. By recognizing these types of creativity and defining your areas of strength and weakness, you can grow as a creative professional. What are the 4 types of creativity? And how do we get better at each one? Let's get started. 1. Spontaneous and Emotional Creativity Spontaneous and emotional creativity is characterized by the ability to generate ideas and solutions in the moment, driven by feelings and intuition. It involves tapping into your... read more →