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There’s plenty to think about when weighing the decision to hire an agency like MOCK or contractors to support your marketing department. Reducing Craziness in the Marketing Department Common problems some marketing departments face include: Lack of resources Unaligned Vision Internal Politics Within the Marketing Department External Pressures Department Demands Outside of the Marketing Department Unclear Objectives The marketing department is a vital part of any successful business, but managing it can be a real challenge. With too few resources, an unaligned vision and internal politics often clashing with external pressures, it’s no wonder so many departments find themselves in...
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We all need backup at some point in our lives. We want someone who’ll be there for us when we need them - someone who’s got our back. For us, we want to be that “someone” who has got our client’s backs. For many of our marketing director clients, they don't always need someone to help... until they encounter an issue with a big project or overwhelming work requirements. Then hiring a graphic design and marketing agency is a big deal. So what are the reasons marketing departments all for backup? Why does the marketing department need support? What do...
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When you're looking at how you can support your marketing department, it's important to look at the problems. Then you can evaluate the best solutions. Reducing craziness in the marketing department begins with figure out why things are so crazy and determining what steps you can take to calm things down. Things to think about - why is the marketing department crazy? The craziness in the marketing department can come from a variety of factors, ranging from poor communication and collaboration to unrealistic deadlines and high expectations. Many teams are focused on short-term gains and profits, instead of long-term strategies...
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It doesn't matter if you've been a marketing director for 12 months or 12 years - there is bound to come a time when your team would benefit from some outside support. Bringing in a marketing specialist to support your team could be necessary because your work and creativity have hit a trough or plateau, and you need some outside inspiration to help motivate your team. Or, it could be because you're inundated with a huge project and the stress levels are way too high for your team to cope with in a healthy way, and so you look to...
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Episode Transcript Cuyler 0:20Right episode 27. We're back. And we're also back with Mr. C, who's filling in for Rob while he's out. Say hello to everybody. Hello, everybody. Don Mock 0:29Hello everyone. Yes, whoever's listening. There are dozens of listeners. Yes, dozens. So Cuyler, Rob and I recorded an episode talking about some of our favorite parts of our job. Right. I thought it might be an interesting back to backers dare I say, there we go where I say, "dare I say." Cuyler 0:47You do...
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You’ve got some big projects coming down the pipe in your marketing department, and you don't want to be left lacking the support you need. You know you’re going to need all hands on deck - and actually, you’re thinking you need extra hands. So what do you do? Do you contract hire marketing contractors or hire employees? Your answer will come down to what do you need, but in order to know the best solution to what you need, it’s important to weigh the pros and cons of both your options. In this post, we’ll discuss five areas that...
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We’ve already discussed different ways to support your marketing department, and things to think about when deciding whether you need to call for backup support. But what about from a finance perspective? What are some financial reasons to supplement your marketing department? How does engaging the services of an external marketing support team, at a cost, actually help improve your company’s overall financial health? In this post, we’ll look at the following financial reasons our clients have found works for them, in using our agency services, to see an improvement in the financial health of their company: Reduce overhead costs...
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Supplementing your marketing department is a great way to increase the effectiveness of your business's overall marketing strategy. Supplementing means hiring an outside designer or professional to fill in some gaps in your skill sets and knowledge. Not only do you have your home team that you can count on, but now you can expand without hopping through the corporate red tape in a flexible way to really boost your productivity and morale. However, as with any big decision, there are some important thing to think about when supplementing your marketing department. Key points to consider: Utilization - How will...
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Episode Transcript Rob Broadfoot 0:18All right, Episode 23. Rob, It's Michael Jordan's number. Episode 23. Yeah. Don Mock 0:24Any other famous 23 this week? I mean, he kind of monopolized 23 I would say. Rob Broadfoot 0:28I think he owns it. Don Mock 0:29Yeah. Rob Broadfoot 0:30I mean, he owns 23. Don Mock 0:31I'm sure there are other 23s out there. But tell me about number 23. My middle child, her favorite number is 23, actually. Rob Broadfoot 0:38Why is that? Don Mock 0:39I have no idea....
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Every marketing department, whether in a large corporation or in a small but bright new company, has its own unique ebbs and flows. These are the marketing department cycles and patterns you'll want to be aware of in order to effectively manage and support your marketing department. Knowing what to expect will help you plan. And when you plan, you'll be prepared to better manage your marketing department and ensure that your campaigns run smoothly. The Cycles and Patterns: Employee turnover Too much work / unrealistic demands Too little work Employee Turnover - the Outflow In any industry, you'll see...
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