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"You never get a second chance to make a good first impression" (Will Rogers). In today's fast-paced, visually-driven world, the power of the first impression cannot be overstated. Enter the realm of graphic design. By enlisting the talents of skilled graphic designers, you can give your audience a positive first impression. In turn, you will elevate your brand's message, forge meaningful connections with your target market, and set yourself apart in an increasingly crowded marketplace. Hiring a great graphic...
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In today's digital world, marketing is more important than ever. To be successful in this competitive environment, businesses need to create high-quality marketing collateral that can be quickly produced and distributed. This means not only creating content that resonates with the target audience but also ensuring it is delivered in a timely manner. Quality and speed are essential when it comes to producing effective marketing materials. We marketers want to maximize their reach while staying on top of their branding game. By combining quality design with quick turnaround times, we can succeed in an increasingly demanding market. The goal is...
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Great branding propels a business forward. Bad branding events can have a devastating impact on the reputation of a company. Responding to bad branding events can yield the success to destruction of a brand's reputation. A classic example is Snapple’s giant popsicle melting incident in downtown Manhattan way back in 2002. This event quickly went viral, leaving an indelible mark on the brand and its products for years to come. The incident showed that even with careful planning, unexpected disasters can still occur - resulting in significant damage to an organization's public image and trustworthiness. To prevent such disasters from...
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Episode Transcript Don Mock 0:19All right, Rob. Episode 63. We're back. Rob Broadfoot 0:22We're back. Don Mock 0:22I feel like I say we're back almost every every time. Rob Broadfoot 0:25Yeah. Don Mock 0:26What should I say instead of "we're back." Rob Broadfoot 0:27I don't think there's anything wrong with "we're back." Don Mock 0:29Okay, well, we'll just stick with "We're back." Rob Broadfoot 0:31We're back. Don Mock 0:31Do you ever watch that show Survivor? You know, the long running Survivor? Rob Broadfoot 0:35I gotta be honest with...
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Episode Transcript Don Mock 0:19All right, episode 61. We're back, Rob. Rob Broadfoot 0:21We're back. Don Mock 0:22Yeah, Rob Broadfoot 0:22We are back. Don Mock 0:24Back in Black. Fantastic album, right? Rob Broadfoot 0:28It was a good album. That was- Don Mock 0:29Maybe fantastic is too- Rob Broadfoot 0:31At the time, it was fantastic. I mean, I remember that was the jam for when I was in… I think I was in middle school and it was like the middle school soccer team. When we would go to...
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Episode Transcript Rob Broadfoot 0:20Mock, the podcast. Don Mock 0:22Oh my god, you sound like Rachele, when she does that. She started doing that at the beginning. Rob Broadfoot 0:26She probably sounds a lot smoother than I do, though. Don Mock 0:28Yeah, yeah. Well she's actually, as I turn away from the microphone. She was upset that she didn't get to record the voice for the end. Rob Broadfoot 0:40Well, in our next series, she can be the voice. Don Mock 0:43Yeah, absolutely. Rob Broadfoot 0:44She's on the...
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Episode Transcript Rob Broadfoot 0:21All right, everybody, Episode 55. We're back, and Rob's back. We're back. Don Mock 0:24The band is back together, Don and Rob. Rob Broadfoot 0:26We're back. Don Mock 0:28All right, so I'm watching TV last night, Rob, and I'm watching the fantastic show on HBO secession. Rob Broadfoot 0:35Okay. Don Mock 0:37And the thought occurs to me- this is not a newsflash for anybody who's watching the show- but everyone in that show is pretty bad. They're all awful, right? In the show, we're...
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Episode Transcript Don Mock 0:19Mock the podcast. No, you're supposed to save that for the end. That's what it does at the end. Rachele Mock 0:24I know, but everybody thinks it's my voice and it's not. Don Mock 0:27I know. Are you upset that it's not your voice? Rachele Mock 0:29I thought I was the voice of MOCK the agency. Don Mock 0:32All right, well, Episode 52. We're back. As you can tell, that is not Rob's voice. That is Rachele's voice. She's back again. Welcome back, Rachele....
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Discovering a missing or lacking skill set on your marketing team can be quite daunting. How do you even decide if you should fill that gap internally or hire someone from the outside? It's a tough call, but what's important is to honestly assess the situation and figure out what's best for your team and company. Let's talk about how to respond when a skill set it lacking in your marketing team. You have options like expanding existing staff into specific roles, learning new skills yourself, and when it's necessary to bring in external talent. Whether you're part of a...
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Episode Transcript Don Mock 0:20Alright, everybody, Episode 48. We're back. We're getting closer to 50. I know we teased it last time, but we got to figure out what we're doing for the Big 5-0. But we're not there yet. Rob Broadfoot 0:28I have a few ideas. But I will not reveal them now. It'll be a suprise. Don Mock 0:31Yeah, that's a nice tease for a couple episodes from now. All right. 48. Wanted to shift gears for a minute here and talk about the concept of...
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