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Constructed in the 1920s, the theater boasts a rich history intertwined with the Downtown Atlanta's cultural evolution. With its striking Moorish architecture, the Fox is more than just a venue - it's a trip back in time. Its ornate designs and old-world charm will transport you to an era of grandeur and elegance, while its state-of-the-art acoustics ensure the best possible experience for all patrons. From Broadway plays to concerts and comedy shows, the Fox Theatre is a must-visit for any Atlanta enthusiast. All About the Fox Theatre The Fox Theatre in Atlanta has a fascinating history that began in...
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You are your own brand whether you recognize it or not. Developing a strong personal brand is essential for your professional and personal success. It's basically just defining who you are living that way. What are the 5 A's of personal branding? The 5 A's of personal branding are: Authenticity Audience Authority Association Appearance What is Personal Branding? Personal branding refers to the process of creating and managing a unique identity and reputation for oneself. It involves showcasing one's skills, expertise, and values to differentiate oneself from others. Just like companies do branding, individuals can also cultivate their own personal...
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Traditionally, companies have utilized a single logo to represent their brand across all platforms and marketing materials. But can a brand have 2 logos? Yes, a brand can indeed have two logos, usually a primary and a secondary one. This approach provides versatility in branding, allowing the company to use the most suitable logo design according to the context and platform. A classic example of this is technology giant Apple. Their two logos include the well-known bitten apple symbol, and the wordmark "Apple". Why Would I Use Multiple Logos for One Brand? 1.Versatility and Adaptability Having multiple logos allows a...
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Wondering, "How much does it cost to patent a logo?" In actuality, most logo designs do not require patents because they are not considered inventions. As creative designs that represent a brand, logo actually need trademarks. Trademarks are the appropriate legal protection for logos. In this article, we will explore the cost of trademarking a logo and why patents are typically unnecessary. Why Would I Patent a Logo? Before discussing the costs, let's clarify the circumstances in which patenting a logo would be necessary. Patents are typically reserved for new technologies, mechanisms, or tools that incorporate a logo. If you...
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Rebranding is a strategic decision that can significantly impact a company's image, identity, and market positioning. But how often do companies rebrand, and why do they do it? According to a survey conducted by Brandingmag, approximately 28% of companies engage in a complete rebrand every 5-10 years. A significant portion of businesses recognize the importance of periodically evaluating and refreshing their brand to stay relevant in the marketplace. Understanding Rebranding Rebranding refers to the process of altering a company's brand identity, including its name, logo, visual elements, messaging, or even overall market positioning. The primary goal of rebranding is to...
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Episode Transcript Don Mock 0:21Right episode 107 Rob When I say 107 What does that mean to you? Rob Broadfoot 0:27It means I hope your fever doesn't get up to 107 Because then you are in bad bad shape. Don Mock 0:32You're probably dead if It's 107 Rob Broadfoot 0:34I wonder What the highest recorded fever Don Mock 0:37I draw pictures for a living. I don't do science. Wow. Yeah. Okay, well, someone Google that and send it to the hotline. Rob Broadfoot 0:45Alright, what's the over under?...
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We've all seen commercials we can't help but remember, but do we see why? Exactly what makes a successful TV ad? A successful TV ad is one that effectively communicates its message, triggers emotional resonance, arouses viewer interest, and inspires action, often by blending creative storytelling, engaging visuals, and a clear call-to-action. Effective Commercials: Making an Impact A successful TV ad is one that not only captures viewers' attention but also engages and persuades them. So, what are the factors that make an advertisement successful? 1. Creative Storytelling Just like any compelling narrative, a successful TV ad tells a story....
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With the rise of digital media and online advertising, many have questioned whether traditional print ads will survive in today's market. What is the future of print advertising? While it is true that digital platforms have become an integral part of our daily lives, print advertising still holds significant value and remains a key component of many successful marketing strategies. Is Print Advertising Declining? With the ever-increasing popularity of online platforms and social media, it's natural to wonder if print ads are becoming a thing of the past. However, despite these concerns, print advertising continues to hold its ground and...
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Are you passionate about graphic design and creativity? Do you have a natural talent for visual aesthetics? If so, you may be wondering if it's possible to become a self-taught graphic designer. The answer is actually No. You can't teach yourself something you don't know how to do. What you CAN do is choose to be a learner whether you have a degree or not. While going to a university and getting a degree in graphic design can provide a solid foundation, it's not the only path to career success in this industry. While the majority of working graphic designers...
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Rebranding: When it's done well, it looks easy, seamless, amazing. But a poor rebranding job will leave customers confused. Rebranding involves much more than just tweaking a logo or changing a tagline. But what exactly IS involved in Rebranding? Rebranding is a strategic comprehensive process that encompasses: redefining the company's mission, vision, and values redesigning the visual elements like web design, logos, and color schemes restructuring marketing strategies. It often entails a significant shift in company culture, all aimed at better aligning the business image with its evolving goals and target market. What are the steps in rebranding? Rebranding is...
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