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You’ve heard the title, maybe even seen the job description—but what does a corporate marketing manager do, really? At the core, they drive the brand forward. Not in a vague, “let’s go viral” kind of way—but by mapping out real strategies, managing teams and timelines, and turning ideas into polished campaigns that make leadership say, “finally, marketing’s working.” They’re the force behind the scenes that holds the chaos together. Strategy meets execution. Big picture meets deadline. Let’s break it down. What a Corporate Marketing Manager Actually Owns Campaigns That Get Results Corporate marketing managers lead campaigns that do more than...
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Do you need to produce a corporate video? Corporate video production is all about taking a good idea and turning it into something effective for your business. It involves planning, scripting, filming, and editing to create a professional video that communicates your brand message. In terms of a corporate video, production means using high-quality equipment, skilled videographers, and professional editing tools to make your video ideal for meeting your business objectives. In this article, we’ll dive into why corporate video production is important, how much it costs, and the process involved. Why is Corporate Video Production Important? Corporate videos play...
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Did you know that over 80% of businesses use video as a marketing tool? Are you wondering how to make a good corporate video that captivates your audience and effectively communicates your brand message? Creating a high-quality corporate video involves strategic planning, engaging content, and professional production techniques. In this guide, we'll explore essential tips to make sure your video design is top-notch and delivers impressive results. 7 Tips for Creating Corporate Video That Amazes Customers We have some essentials tips for you on producing an awesome corporate video that captures the attention of your audience and converts their interest...
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Corporate Logo Design Ideas Crafting an iconic corporate logo design that resonates with both you brand and your audience is both an art and a science. It all begins with ideas. Logo design ideas are everywhere, if you know what to look for. Corporate logo design ideas can be found in the most unexpected places, from the natural curves and shapes in architecture to the symbolic colors and patterns in cultural artworks, providing endless inspiration for creating a unique brand identity. Your logo is going to be a...
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Jumping into any new environment can be daunting. With that said, it helps to have an idea of what you need to know before you take your first corporate marketing job. Before taking your first corporate marketing job, here are five things you need to know to help you survive and thrive in this setting. Research the company Before accepting a marketing job offer, make sure to thoroughly research the company. Find out about their history, culture, and values. This will not only give you a better understanding of the company but also help you determine if it is a...
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Navigating the corporate world as a marketer or creative can feel overwhelming. You need to know how to handle office politics, drama, and expectations to not only survive but thrive in this environment. Whether you're a seasoned pro or just starting out, there are certain skills that'll keep you afloat amidst the ever-changing dynamics of the workplace. We've seen these time and time again here at MOCK, the Agency. In this article, we'll explore how you can not just survive but succeed in corporate marketing roles. From understanding office politics to managing stress, these tips will give you an edge...
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Digital marketing has turned into a maze for hotel marketers. You juggle tight budgets, rising competition, and the constant need to keep your property visible online. While many hotels try generic campaigns, they often waste budget without seeing the occupancy rates they need. This is why having a digital marketing strategy designed specifically for hotels isn’t optional anymore—it’s the difference between a booked-out season and empty rooms. If you’ve ever felt like your marketing was falling flat, or you were guessing which channels to invest in, you’re not alone. Most hotel marketing teams face challenges like: Low direct bookings because...
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Small business owners wear too many hats. One minute, you’re answering emails. The next, you’re trying to figure out how your branding looks on Instagram. Meanwhile, your competitors are spending big budgets on ads you can’t match. Digital marketing services perfect for small businesses are affordable, targeted strategies like SEO, content marketing, and social media that help you reach more customers without big-agency costs. These services are designed to save you time, build trust, and grow your brand consistently. It’s easy to feel overwhelmed by digital marketing. But you don’t need a huge budget to get results—you just need the...
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If you’ve ever wondered who’s steering the branding ship behind your favorite ad campaigns or product launches, here’s your answer: the advertising and marketing manager. These folks aren’t just brainstorming slogans or tweaking color palettes—they’re building the full playbook. From strategy to creative execution to real-world results, they connect the dots between vision and impact. Their job? Make sure every piece of the puzzle—branding, digital, content, ads, budgets—fits perfectly and performs. Let’s dig into what this role really involves and why it matters more than ever in today’s marketing landscape. What Advertising and Marketing Managers Actually Do Let’s move past...
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Typography: It's the silent language of your brand. But in a rapidly evolving design landscape, how do you ensure your message isn't getting lost in translation? From dynamic variable fonts to nostalgic retro styles, innovative typography pushes creativity while ensuring functionality. Below, we explore the top 8 typography trends to watch in 2025 and how to integrate them into client projects without sacrificing readability. 1. Variable Fonts: Flexibility Meets Functionality Variable fonts have been on the rise, offering designers the ability to adjust weight, width, and slant dynamically. This technology provides greater flexibility while maintaining fast load times -- a...
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