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As a business owner or individual in need of graphic design services, you may find yourself wondering, "How much do graphic designers charge?" Understanding the cost of hiring a graphic designer is essential to budgeting and ensuring you receive quality work that aligns with your needs. At MOCK, the Agency, our goal is to give you the tools you need to make the best business and marketing decisions for your brand or company. In this comprehensive guide, we'll explore the factors that influence graphic design costs and provide you with insights on how much hiring graphic design services may cost...
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In today's digital world, where social media, online ads, and influencers dominate the marketing landscape, it's easy to overlook traditional forms of advertising. However, one powerful and effective marketing strategy that continues to stand the test of time is billboard advertising. Yes, that's right. Outdoor advertising continues to incorporate billboards because they work. What type of marketing is billboards? Billboards classify as ATL marketing. Billboards as a Marketing Strategy: Above the Line (ATL) Marketing Billboard advertising is classified as an above-the-line (ATL) marketing strategy. ATL marketing refers to promotional activities that reach a WIDE AUDIENCE through mass media channels, such...
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As technology continues to advance, it's no surprise that the role of artificial intelligence (AI) in various industries is growing. The graphic design industry is no exception. AI and AI tools have made significant strides in automating certain aspects of graphic design, leading many to wonder if AI is replacing graphic designers altogether. As a designer, do you need to worry about your job? Is AI replacing graphic designers, and could you be replaced by these supercomputer geniuses? The answer is no. While AI is eliminating the need for certain graphic design jobs, and changing the landscape of the industry,...
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What media group do billboards belong in? In the creative marketing industry, billboards belong to the Out-of-Home (OOH) media group. OOH advertising refers to any form of advertising that reaches the consumer while they are outside their home environment. In other words, it's outdoor advertising. Billboards are a prominent component of OOH advertising, often strategically placed in high-traffic areas to capture the attention of a large audience. OOH advertising forms a significant component of Above The Line (ATL) marketing strategies. ATL marketing refers to mass marketing strategies that aim to reach a broader, more diverse audience. The goal of ATL...
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Are you interested in pursuing a career in graphic design but feel hindered by the belief that you must be a talented artist? It's time to shatter that misconception. Can a non-artist be a graphic designer? The short answer is yes. Although you may associate graphic design with artistic ability, technical skills are just as important in the field. In fact, a non-artist can be even more successful than an artist when it comes to graphic design because they have more room to focus on the technical side of things such as coding and software knowledge. Furthermore, while the ability...
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In today's competitive market, selling a creative idea can be just as challenging - or more challenging! - as selling a physical product. It's one thing to sell a physical object you can demonstrate and hold in your hand, but how do you sell creative ideas and get paid appropriately. Whether you're an entrepreneur with a groundbreaking concept or a creative professional looking to pitch ideas to companies, you've gotta know how to get your idea to actually sell. In this blog post, we'll explore the essential ways to pitch an idea to a brand or company, with a focus...
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Episode Transcript Don Mock 0:19Alright episode 92 I love the dance to the intro music that's pretty bitchin Zoe Mock 0:24I started a wave and didn't finish it. Don Mock 0:26Oh, well, I'm not very I'm not very limber. I'm getting a little bit older Zoe Mock 0:30This is why the podcast needs to be on video. Don Mock 0:32Yeah, it would be an interesting experience on YouTube. Does anybody really want to watch themselves though? Zoe Mock 0:39And we'd need people watching them. Don Mock 0:40Yeah, it...
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As a business owner, you may have heard of creative agencies and their ability to enhance marketing and advertising efforts. What services can a creative agency offer? In this blog post, we will explore the wide range of services provided by creative agencies and how they can help businesses achieve their goals. Creative Services in Marketing and Advertising A creative agency can help business owners develop effective marketing and advertising campaigns. What are Creative Services in Marketing? Creative services in marketing encompass various activities aimed at capturing the attention and interest of target audiences. These services include developing creative concepts,...
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Aspiring creatives often wonder about the role of a creative director in the advertising and design industry. Many assume that creative directors are primarily responsible for designing. However, the truth is that while creative directors do need to be skilled in design and other creative aspects, their role goes far beyond just designing. Just for Fun: Who is a Famous Creative Director? Before we dive into the intricacies of a creative director's role, let's take a moment to explore who some famous creative directors are. These individuals have made significant contributions to the industry and serve as inspirations for aspiring...
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In today's visually-driven world, a well-designed logo is essential for any business or organization looking to make a strong impact. Every good graphic designer knows that logos not only serve as visual representations of a brand but also convey its values, personality, and mission. So, what are the 7 types of logos? They are: Emblem Logos Abstract Logos Mascot Logos Combination Mark Logos Pictorial Logos Monogram Logos Wordmark Logos Understanding the type of logo you need is vital when it comes to effective branding. These are the kinds of questions graphic designers answer on a daily basis.In this blog post,...
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