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Episode Transcript Don Mock 0:19All right, Episode 83. We are back and we're back with J. Gonzo. What's up, dude? J. Gonzo 0:24Not much, man. Just had a great lunch and doing this now. Don Mock 0:27Yeah, exactly. Tacos. J. Gonzo 0:29Yep, absolutely. Don Mock 0:30Delicious. What did you get, which two tacos? J. Gonzo 0:32Brisket and fried chicken. Don Mock 0:33Okay, I always go fish and fried chicken. J. Gonzo 0:35Yeah, just like my Nana used to make. Don Mock 0:38Nice, nice. J. Gonzo 0:38I always love...
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You're looking at moving up, aiming for a promotion: becoming a CMO. What does the role entail, how do you achieve this, how much does it pay, and what are the costs involved for you personally and professionally? Those are great questions. A Chief Marketing Officer (CMO) is responsible for overseeing and managing the ENTIRE marketing function within an organization. Advancing your marketing career to CMO means you'll be responsible for developing and executing comprehensive marketing strategies that align with the company's overall objectives, drive measurable results, and enhance the brand's reputation. The CMO's role encompasses various aspects of marketing,...
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Episode Transcript Rob Broadfoot 0:20All right, Rob, we're back with episode 69. Episode 69. Oh, it's an exciting number. No jokes? Don Mock 0:26No, we're gonna play it straight. Rob Broadfoot 0:27Episode 69. Don Mock 0:28Yeah. Rob Broadfoot 0:28What's before 70? Don Mock 0:30So you came up with a really interesting idea for us chat about today. Why don't you lead us in here on what the topic might be for today. Rob Broadfoot 0:36So I was thinking about when it comes time to talk. You're talking with...
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Episode Transcript Don Mock 0:20Episode 66, Rob, we're back. Rob Broadfoot 0:22We're back. Don Mock 0:23My catchphrase. I always have to say We're back. Rob Broadfoot 0:25We're back. Don Mock 0:26Alright, what are we gonna talk about today? I think you came up with an interesting idea. Rob Broadfoot 0:29Well, I watched last night that movie, The Ben Affleck directed and produced… I think he directed as well. I know he produced it. Did he direct it? Yeah. Don Mock 0:44I have no idea. I know he produced...
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Episode Transcript Don Mock 0:19All right, Rob episode 65. We're back. Rob Broadfoot 0:21 We're back. Don Mock 0:22Yep. All right, so recently my oldest came back from an overseas trip to London. I asked her, on the way back, to load up with candy bars. All right, fill up that carry on, check bag, whatever. Nooks and crannies, shove as many candy bars as you can in. I am a sucker for the Cadbury Crunchy. It's like a honeycomb kind of candy bar. I know you can...
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Great branding propels a business forward. Bad branding events can have a devastating impact on the reputation of a company. Responding to bad branding events can yield the success to destruction of a brand's reputation. A classic example is Snapple’s giant popsicle melting incident in downtown Manhattan way back in 2002. This event quickly went viral, leaving an indelible mark on the brand and its products for years to come. The incident showed that even with careful planning, unexpected disasters can still occur - resulting in significant damage to an organization's public image and trustworthiness. To prevent such disasters from...
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Episode Transcript Rob Broadfoot 0:20You know, Rob, I think my favorite part of the opening song is the subtle little keyboard in there. You know? It's just kind of hanging out in the background. Like doing a little thing. I love that part. That's my favorite part of the theme song. Well, we've heard it 60 times. You pick up little nuances every time you hear it. Don Mock 0:40That's a great way to say, we are back with episode 60. Your face says it all. Rob Broadfoot...
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In the fast-paced and ever-evolving world of marketing, striking the right balance between the obligations of your job and your friends and family can often seem like navigating through a complex maze. As marketers, we are constantly at the forefront of innovation and competition, juggling multiple tasks, and racing against deadlines. The dynamism and intensity of the field can be exhilarating, yet the risk of burnout is real. How do you maintain a good work-life balance in marketing? It's important to set clear boundaries, take care of yourself and communicate your plan up front with your boss, your coworkers, and...
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Episode Transcript Rob Broadfoot 0:20Mock, the podcast. Don Mock 0:22Oh my god, you sound like Rachele, when she does that. She started doing that at the beginning. Rob Broadfoot 0:26She probably sounds a lot smoother than I do, though. Don Mock 0:28Yeah, yeah. Well she's actually, as I turn away from the microphone. She was upset that she didn't get to record the voice for the end. Rob Broadfoot 0:40Well, in our next series, she can be the voice. Don Mock 0:43Yeah, absolutely. Rob Broadfoot 0:44She's on the...
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When it comes to understanding how to drive better marketing results, there's a lot of talk in the industry today about investing in strategy. But what does strategy mean? True marketing success requires more than just quality content—it takes an intentional approach that leverages data-driven insights and user research to inform decisions. You've got to pay attention to all your marketing options and keep improving as a marketing professional. Today a lot of marketing strategies involves using social media for increased reach. Introducing Strategy - What Does It Mean and Why Does It Matter Strategy is a term that we...
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