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Are you feeling overwhelmed by all that is required to bring your marketing strategy from concept to reality? You’re not alone! Most marketers have trouble figuring out how to translate big picture strategy into small picture execution. But the key is to break it down into manageable steps and stay focused on the end goal. Here are some steps you can take to improve in your marketing. Make Sure You Know What Your Objectives Are Understanding your objectives is the first step in this process. Clearly defining your marketing goals and aligning them with your business objectives allows you to...
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Episode Transcript Rob Broadfoot 0:21Alright, everybody. Welcome back to MOCK, the podcast. Today is episode 41. If you can believe it, and super excited today, to talk with a buddy of mine, and an outstanding industry professional, Mr. Matthew Mattingly. Matthew Mattingly 0:37Hello. Rob Broadfoot 0:38Matteo, because I affectionately referred him. And Matthew works for a consultancy or sort of a production consultancy called Hone based here in Atlanta and New York. Am I correct? Matthew Mattingly 0:51Just Atlanta, for now. Rob Broadfoot 0:52Very good. So, I thought...
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Episode Transcript Keri Hart 0:19Alright episode 37. We're back and we have a very special visitor in the super expensive studio here today. We have our friend, Keri Hart, is joining us. Say hello, Keri. Hello Keri. Don Mock 0:30I love how everybody does that. It's like the running joke every time I say, say hello, whatever. Everybody says hello. Alright, first of all, thanks for popping by and doing the podcast. Super fun. Keri Hart 0:40Thanks for having me. Don Mock 0:40Yeah, we were just down the...
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Episode Transcript Don Mock 0:20Alright, Episode 34. We're back. We've got a special guest here. We've got one of our designers, Mike, is sitting in here joining me on today's podcast. Say hello, Mike. Mike 0:28Hello, Mike. Don Mock 0:29Nice. Multiple people do that. I love that, how that's kind of like a running theme. So, we were shooting the bull in the office the other day and somehow stumbled onto this hilarious topic that I believe Mike either wrote a paper or did something. Mike 0:45I did...
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Episode Transcript Matt Blackburn 0:18All right, everybody, Episode 30, we made it to the third decade. So Episode 30, MOCK the podcast. Thanks for tuning in. Today, we thought it would be cool to talk a little bit about production. In general, it's one thing to create an idea and then to sell an idea. But then you have to bring the idea to life. So I thought that would be a cool topic, and to do so brought in a good friend of mine, and the...
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Let’s talk about efficiency. At its core, efficiency is the art of using the resources you have to their maximum potential, having as little to no down time or dead time as possible. You can always grow in efficiency. There’s no such thing as “100% efficient” - just like there is no such thing as “100% perfect”. You can approach maximum efficiency, as you can approach the state of perfection, but part of who we are as human beings means we will never quite achieve it. You can take this as a negative thing, but in our industry, we use...
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As businesses become more global, many companies are choosing to hire marketing professionals from outside the United States. This can be a great way to support your marketing department especially if things are crazy. However, there are also some potential drawbacks associated with hiring abroad that should be taken into consideration before making a decision. To help weigh the costs and benefits, we will explore the pros and cons of hiring marketing professionals outside of the United States so that you can make an informed decision about your staffing needs. Let's dive in to hiring outside of the USA -...
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Episode Transcript Don Mock 0:18Would it be interesting, Rob, if we wrote some lyrics for the opening song? Or is it just instrumental only? Rob Broadfoot 0:25Now that that might be a fun exercise? I don't know who's gonna sing them? Don Mock 0:28Yeah, I don't know. Rob Broadfoot 0:29Mr. C would have to sing them. Don Mock 0:30Well we'd get an AI. Rob Broadfoot 0:31Yeah, we don't need real people anymore for anything. Don Mock 0:35All right, we're back episode 24. With no lyrics up front,...
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What a TV Ad Agency does, Why Hire a TV Advertising Agency Ever seen a "bad commercial?" Sure you have. With the proliferation of online video sharing sites, everyone has seen at least one poorly produced advertising that seems to be talking down to its audience or just misses the mark completely. But have you ever seen a particularly good commercial? One that not only grabs your attention but also conveys its message effectively and resonates with you long after...
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Episode Transcription Don Mock 0:19All right, Episode 21. Rob, we’re back. Rob Broadfoot 0:21We’re back. And I’m going to speak directly into the microphone this time and I’m not gonna turn my head. Don Mock 0:27Okay. All right. My eyes are on you fixed. So by the time this comes out for the general public, I believe the big game will have already been played between the chiefs and the Eagles. Right? The Super Bowl, we are talking about the Super Bowl people, right? And I thought...
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