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Are you feeling overwhelmed by all that is required to bring your marketing strategy from concept to reality? You’re not alone! Most marketers have trouble figuring out how to translate big picture strategy into small picture execution. But the key is to break it down into manageable steps and stay focused on the end goal. Here are some steps you can take to improve in your marketing. Make Sure You Know What Your Objectives Are Understanding your objectives is the first step in this process. Clearly defining your marketing goals and aligning them with your business objectives allows you to...
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Episode Transcript Don Mock 0:20Episode 42, Rob. We're back. Rob Broadfoot 0:22Like a bad habit. Don Mock 0:23Yes. Alright, episode 42. Thought it'd be interesting for us to chat about something. I don't know if it's taboo or not, but kind of a little peek behind the curtain, the concept of pitching. Agency pitching, not. Rob Broadfoot 0:37Not baseball pitching. Don Mock 0:38Not baseball pitching, of which we've had some tremendously fantastic pitching here in the city of Atlanta. Rob Broadfoot 0:43We have. Don Mock 0:44And we have...
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Episode Transcript Don Mock 0:18Would it be interesting, Rob, if we wrote some lyrics for the opening song? Or is it just instrumental only? Rob Broadfoot 0:25Now that that might be a fun exercise? I don't know who's gonna sing them? Don Mock 0:28Yeah, I don't know. Rob Broadfoot 0:29Mr. C would have to sing them. Don Mock 0:30Well we'd get an AI. Rob Broadfoot 0:31Yeah, we don't need real people anymore for anything. Don Mock 0:35All right, we're back episode 24. With no lyrics up front,...
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Media Planning – executing an effective advertising campaign requires strategy and negotiating. We provide clients with the most effective media strategies and the ability to maximize their media budgets. Why media planning? Having an effective advertising campaign is essential for any business looking to grow and succeed. Media planning can help businesses reach their desired audiences, maximize their media budget, and create a powerful message that resonates with consumers. With the right media planning strategy in place, businesses can target the right people at the...
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Why SEO / AdWords? Search Engine Optimization Search Engine Optimization (SEO) is more important than ever in the digital age. SEO helps businesses get found online and rank higher in organic search engine results, allowing them to expand their reach and gain more customers. It allows companies to optimize their content for specific keywords and phrases so that they are seen by more people. SEO also improves user experience as it allows websites to be easily navigated and makes information easier to...
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"Social media is more like a telephone than a television." - Amy Jo Martin Why Social Media? At Mock, the Agency, graphic designs for social media, and social media campaigns, are a BIG DEAL. In the modern world, social media has become an integral part of our lives. It is not just a platform to stay connected with friends and family but also a powerful tool for businesses to reach their target audience. Social media offers limitless opportunities for networking and marketing, allowing...
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Website Rebranding Agency, How an Agency can Help Rebrand Your Business and Set You Up for Success Everyone knows that "America runs on Dunkin." We all saw the rebrand happen... kind of. The changes was both obvious and seamless. Dunkin Donuts did a great job of not changing too much while still updating their image. But do you know why they did it? Rebranding is more than just a new logo and color scheme, it's about staying relevant in an...
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I want sales, you want sales, we all want sales! But how do we get there? Everybody wants to make the sale, land the deal, get the project, the list goes on... But not everybody is willing to invest the energy and money necessary to put their product or service where it's going to be effective. Or they put it out there, but it's poorly done. Sales Collateral is one of the most important elements...
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Tradeshows – Designing and producing a tradeshow booth is no small task. At MOCK, the Agency, we provide companies with the opportunity to stand out from the competition by offering innovative designs and top-notch production value. Why Tradeshows? Tradeshows are an invaluable tool for businesses of all sizes, offering the opportunity to display products and services in a live setting, meet potential customers and partners face-to-face, and gain valuable industry insights. With this kind of exposure, companies can build their brand awareness and reputation...
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"The whole point of taking pictures is so that you don't have to explain things with words." - Elliot Erwitt Photography – whether it's food, portrait, or any other type of photography challenge, we have the right team of stylists and photographers to create lasting and impactful images. Why Photography? Photography isn't just about snapping pictures anymore; it's a powerhouse in the world of marketing. Think about it: those captivating images you see in ads or on social media—they're not just there to...
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