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Nobody wants to think about getting fired. The truth is, that if you don't measure up, your could get fired. In this document, we will explore some of the common reasons why marketing team members may be fired. If a marketer gets fired, it's usually because they're doing a bad job, they broke the rules, or they're difficult to work with as a person. Let's discuss this further. 1.Poor Performance One of the most common reasons why marketing team members are fired is due to poor performance. This can include not meeting targets, failing to produce quality work, or being...
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Are you a member of a marketing team, tasked with managing your boss' expectations? This can feel like a daunting task to many, as it comes with the pressure of upholding both individual and collective responsibility. But it doesn't have to be overwhelming! Let's talk about how marketing teams manage their boss's expectations... without going crazy! It's really all about communicating well. First, Establish Clear Expectations The first step in effectively managing your boss's expectations is to establish clear expectations from the start. Expectations are huge because you and your career will be assessed by these expectations. This means sitting...
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Are you a marketer looking to find out how your performance is measuring up? Want to understand the expectations and objectives of your marketing manager? Let's look at some questions to ask your marketing manager to see how you're performing. From metrics and goals for how to improve, asking the right questions can really help you see more clearly professionally. Questions About Your Strengths When asking your marketing manager about how you’ve performed, it’s important to be specific. Rather than just asking ‘where have I done well?’, ask more detailed questions. For example, inquire about any areas in which you...
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Are you a marketer who is striving to meet the needs of your manager or director? Understanding what matters to your marketing manager or marketing director is part of moving forward in your marketing career performance. Your manager wants to see results and growth, but also wants to be able to trust that you are doing your job effectively and that the team is running smoothly. Why understand the goals and objectives of your marketing manager? Knowing the goals and objectives of your marketing manager or director is essential for a successful working relationship. It allows you to align your...
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Influence: It's the lifeblood of marketing. But what if you could extend that influence beyond your target audience and into your own company? Exploring how to shape culture as a marketing director can unlock this potential, showing how internal culture can become your greatest marketing asset. When it comes to shaping culture and supporting the marketing department, marketing directors have a lot of power. After all, marketing is all about persuasion and influence. And what could be more influential than shaping the way your company's employees think and behave? Of course, this is easier said than done. But with a...
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In any organization, teamwork is key to success. But what happens when the team isn't working together as efficiently as possible? The answer of course is that not much gets accomplished. So how can you improve teamwork and improve your marketing department and get everyone on the same page? Below are a few tips to help get you started. Addressing Cultural Issues Don't be afraid to address these issues - even if that means removing or replacing key employees or contractors that are toxic to the whole group. A great team starts with great people, and when it comes to...
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You’ve probably heard both sides of the leadership lingo: “Leaders lead from the front” versus “Leaders lead from the back”. Regardless of what school of thought you subscribe to, the important thing is that leading is all about supporting your marketing department team. If you don’t have your team in mind, then your leadership will fail and your team will fall apart. Let’s look at some of the ways you can lead so your marketing team can be primed to be the best they can be. Emotional Intelligence Being aware of your own emotional intelligence levels and seeking to mature...
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Episode Transcript Don Mock 0:20Alright episode 29, everyone. 29 and feeling fine. I don't even know if that rhymes. But we've got a special guest here. My dear old friend Matt Rogers, welcome. Say Hello, Matt. Matt Rogers 0:31Hello, Don, thank you for having me on today. Don Mock 0:33Yeah, you are more than welcome. It's exciting to have a guest here in the palatial studio that we built out just for this visit, right? Matt Rogers 0:40This studio is spectacular. Don Mock 0:42It's incredible, right? It's...
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You’ve got some big projects coming down the pipe in your marketing department, and you don't want to be left lacking the support you need. You know you’re going to need all hands on deck - and actually, you’re thinking you need extra hands. So what do you do? Do you contract hire marketing contractors or hire employees? Your answer will come down to what do you need, but in order to know the best solution to what you need, it’s important to weigh the pros and cons of both your options. In this post, we’ll discuss five areas that...
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Episode Transcript Don Mock 0:19All right, Episode 17 Rob, Rob Broadfoot 0:21Episode 17. And I know most of you out there the legions of fans listening are thinking to yourselves, wow, advertising is perfect. Yeah, it's always right. Marketing is always, always on target. Hit the bullseye every time. You might be wrong. Don Mock 0:38Yes. Rob Broadfoot 0:39So we were talking a little bit about just sort of classic marketing or advertising blunders. Throughout history. And we have a couple of our own little anecdotes, but...
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