The situation Developed by Mars Petcare, Ol’ Roy is Walmart’s private label dog food brand, named after Sam Walton’s dog Roy. With its storied history, the brand was in need of a refresh - honor the legacy while giving the brand a more contemporary look an feel. The idea Beginning with the logo type, we created a comprehensive graphic foundation the came to life in new brand guidelines and across all forms of the brand packaging... read more →

The situation Wayne Farms is one of the top ten producers and processors of poultry in the United States. For the first time in the company’s history, they wanted to launch a consumer-facing brand. The idea The name Naked Truth serves to convey the care and healthy approach. Every chicken is farm raised, all natural and contains zero antibiotics. From the product photography to the clean design, the brand conveys sophistication, heath and taste. The... read more →