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You're looking at moving up, aiming for a promotion: becoming a CMO. What does the role entail, how do you achieve this, how much does it pay, and what are the costs involved for you personally and professionally? Those are great questions. A Chief Marketing Officer (CMO) is responsible for overseeing and managing the ENTIRE marketing function within an organization. Advancing your marketing career to CMO means you'll be responsible for developing and executing comprehensive marketing strategies that align with the company's overall objectives, drive measurable results, and enhance the brand's reputation. The CMO's role encompasses various aspects of marketing,...
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Episode Transcript Rob Broadfoot 0:21All right, everybody, Episode 55. We're back, and Rob's back. We're back. Don Mock 0:24The band is back together, Don and Rob. Rob Broadfoot 0:26We're back. Don Mock 0:28All right, so I'm watching TV last night, Rob, and I'm watching the fantastic show on HBO secession. Rob Broadfoot 0:35Okay. Don Mock 0:37And the thought occurs to me- this is not a newsflash for anybody who's watching the show- but everyone in that show is pretty bad. They're all awful, right? In the show, we're...
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Episode Transcript Don Mock 0:19All right, Episode 32 We're back. We got our own theme song Peyton isn't that exciting? Peyton Warley 0:24That's very exciting. I know really gets the juices flowing. Don Mock 0:27I know and as you can tell from the extra voice we've got a special guest here. Peyton Warley is sitting here join. Did I say that right? Well, I never call you by your last name. Peyton Warley 0:36You did, Warley. It comes somewhere deep in Scotland hundreds of years ago. Fascinating....
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Episode Transcript Don Mock 0:19That's that shuffling papers. Rob Broadfoot 0:21Got a pile of my research notes? Don Mock 0:23Well, yesterday, I think we talked about, you know, all the copious amounts of show prep we do. So it's good to see that you follow it up with a big stack of papers we can shuffle. Rob Broadfoot 0:31Yeah, well, I had the internal podcast team do all the research for me. Don Mock 0:32All right, good. We're gonna hit you with some hardcore facts and figures...
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Website Rebranding Agency, How an Agency can Help Rebrand Your Business and Set You Up for Success Everyone knows that "America runs on Dunkin." We all saw the rebrand happen... kind of. The changes was both obvious and seamless. Dunkin Donuts did a great job of not changing too much while still updating their image. But do you know why they did it? Rebranding is more than just a new logo and color scheme, it's about staying relevant in an...
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Episode Transcript Rob Broadfoot 0:19We're back. Episode 15, Rob. Yeah, 15. Don Mock 0:23Yeah, it's an exciting number. Rob Broadfoot 0:25It is exciting. Don Mock 0:26For today's chat, I thought it might be interesting for us to talk about dream clients, and whatever that means. Dream clients. Dream projects. Dream industries, whatever. Whatever the dream might be, right? Rob Broadfoot 0:38Right. Don Mock 0:39I think as you mentioned, before we started recording this, you could go a lot of different directions. Rob Broadfoot 0:43Yeah. Don Mock 0:44Sort...
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Episode Transcript Don Mock 0:20Alright, Rob, who's going to talk first? Rob Broadfoot 0:22Well, you just did. Don Mock 0:24I'm going to talk first evidently, all right. Episode Six, everybody. Figured for today's event, we could talk about office, and work, and agency culture. But that might kind of be interesting for those of us, or not necessarily those of us, but people on the outside world. What's it like working at an advertising agency, or a design studio, or design firm? What's the difference between very...
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The situation Quick ‘N Eat is a nationally distributed brand of fully-cooked patties, under the George’s family of products. With the introduction of a new 4oz patty, the company turned to us to refresh their packaging and digital brand. The idea We revamped their packaging with bright photographs that showcase the product’s quality and drove online engagement with a website redesign and animations for their social media platforms. The results The packaging is now clean and...
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The situation Formerly Clyde Bergemann, Clyde Industries established a unique business entity and required a new brand identity to reflect the direction in which the company was headed. As a true global player, they were looking for a strong design foundation and global web presence. The idea Create a brand identity to reflect the strength and global reach of the organization. Enable the identity and web presence to reach a global audience with nothing lost in...
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