Brands thrive not only by offering quality products or services, but also by effectively managing their transformation in an ever-evolving market. The journey from being good to becoming great is a strategic process embedded with key principles that we've seen work effectively. It involves understanding the brand's core values, aligning these with the needs and desires of the customers, and adapting to market dynamics. Today at MOCK, the Agency, we'll explore these fundamental keys to brand transformation, and talk about how a brand can effectively navigate its evolution and achieve greatness in its industry. Here's what we'll explain more about:... read more →

Airbnb has come a long way since its humble beginnings in 2008 when the founders rented out an air mattress in their living room. The branding, marketing, and design transformation of Airbnb is a huge success story. Today, it is a global leader in the travel and hospitality industry, boasting millions of listings in over 200 countries. Digital Marketing   Initial Struggles   In its early days, Airbnb faced the challenge of attracting users to its platform. With no brand recognition and limited resources, the company needed a cost-effective way to acquire new customers and hosts. Initially, Airbnb's founders relied on their... read more →

Whether you're a job seeker, an entrepreneur, or simply looking to establish yourself as an authority in your field, building a strong personal brand can be a game-changer. But you may be wondering, "How much does it cost to brand yourself?" The cost to brand yourself greatly varies depending on the methods you choose. Utilizing free platforms like LinkedIn, Twitter, or your own blog, can result in minimal costs, but hiring professionals for logo graphic design, website development, or SEO strategies can elevate costs to several thousand dollars. Ultimately, the investment is decided by your branding needs and financial resources.... read more →

Rebranding can be a powerful way for small businesses to revitalize their image and attract new customers. However, one question that often arises is, "How much does it cost to rebrand a small business?" On average, the cost oF rebranding a small business can range from $20,000 to $50,000, depending on the depth of the rebranding process and the size of the business. This means is can be less (as long as $5,000 to $10,000) or more (over $50,000) depending on the exact size of your business and your rebranding needs. Understanding the scope of rebranding   Rebranding goes beyond changing... read more →

Contrary to popular belief, rebranding does not always guarantee success. Why is rebranding not always successful? Rebranding may not always work because it can push away current customers or fail to attract new ones if not done well. It can also be seen as a way to distance the company from bad press instead of a genuine attempt to improve. While the time may have come for rebranding your business, let's look at some pitfalls so you can see what to watch our for. Does Rebranding Always Work?   Rebranding can be a powerful tool when executed correctly, but it is... read more →