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Are you passionate about graphic design and creativity? Do you have a natural talent for visual aesthetics? If so, you may be wondering if it's possible to become a self-taught graphic designer. The answer is actually No. You can't teach yourself something you don't know how to do. What you CAN do is choose to be a learner whether you have a degree or not. While going to a university and getting a degree in graphic design can provide a solid foundation, it's not the only path to career success in this industry. While the majority of working graphic designers...
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A seasoned graphic designer is often asked the question: "Do graphic designers use Canva?" It's an intriguing idea, especially for small business owners who are looking for cost-effective ways to create visually appealing content. In this blog post, I'll dive into the world of Canva and share my insights on its usefulness, limitations, and why it can't compare to the expertise and creativity of a professional graphic designer. Do Professionals Use Canva? Yes, professionals do use Canva, but it's important to understand the context in which it is used. Canva is a popular web-based design tool that offers pre-made templates...
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"Your brand is what other people say about you when you're not in the room." - Jeff Bezos If you're a business owner or a member of a marketing team, you may have wondered if a branding agency is worth it for your company. Are branding agencies worth it? Absolutely! We've seen firsthand the impact that a strong brand can have on a business. But before we dive into the benefits of branding agencies, let's first understand what branding is all about. What are the Benefits of Branding to a Company? Branding goes beyond just having a cool logo or...
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You may have come across the term "UX" and wondered what it's all about. Well, let me break it down for you. UX stands for User Experience. At MOCK, the Agency, we believe that user experiences are essential. What is user experience? This is a big area a designer can work in, that focuses on creating meaningful and enjoyable interactions between users and digital products or services. What is User Experience Design (UX)? User Experience Design, often shortened to UX, is like planning a really good party. You, as the host, want your guests (the users) to have a great...
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Are TV Ads Profitable in the US? While it's true that the advertising industry has witnessed significant shifts in recent years, TV ads still hold IMMENSE profitability potential, IF they are executed effectively. Effectiveness of TV Advertising Statistics Television remains one of the most effective mediums for reaching a wide audience. In the United States, TV advertising ranks SECOND in profitability, trailing only the internet. Its extensive reach ensures exposure to millions of viewers, making it an attractive avenue for businesses seeking brand visibility. Return on Investment (ROI) While it's essential to approach TV advertising strategically, data shows that it...
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Importance of TV Advertising TV advertising holds IMMENSE importance in today's digital age. Despite the rise of online platforms, television remains a dominant medium for reaching mass audiences. But what are the different types of TV advertising? There are 12, and they different depending on formats and styles and purposes. What are the 12 Types of TV Ads? TV advertising encompasses a variety of formats and styles, each serving different objectives and targeting specific audiences. Here are 12 types of TV ads commonly used in marketing campaigns: 1.Product Placement: Integrating products seamlessly into TV programs or movies to generate brand...
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BUD. WEIS. ER... If these three frogs talking about beer isn't nostalgic for you, look them up on YouTube to see one of the most effective uses of marketing on TV ever. Television advertising has been a CORNERSTONE of marketing campaigns for decades, and for good reason. In an era dominated by digital platforms and social media, you might question the relevance and effectiveness of TV advertising. Is anybody even watching TV anymore? The answer is yes, and here's why: Why Television Advertising Is Effective Television Has a Wide Reach In the United States, traditional television still commands a substantial...
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Digital marketing, an ever-evolving landscape, is at the forefront of innovation. Web design has laid a foundation that digital marketing is quickly building upon. Social media platforms have enabled companies to connect with customers in real-time, fostering a sense of community and trust. And search engine optimization (SEO) has dominated the digital advertising realm, allowing brands to increase their online visibility. However, what is the next big thing in digital marketing? As we move forward, we've got to keep our heads up and our eyes open. What is the next big thing in digital marketing? The same as in the...
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How long does it take a youth to decide who they are? It really depends on the individual. A company rebrand is the same way. How long does a rebrand take? While the average time to prepare and implement a rebrand is about 8-12 months, the actual duration can vary greatly depending on various factors. Factors that influence the length of a rebranding process include: the size and complexity of the company the scope of the rebrand the level of involvement and commitment from key stakeholders within the organization. For a smaller local company - just in the Atlanta area,...
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So you are doing to start digital marketing. Well, congrats for making this decision because digital marketing is a rapidly growing field that presents a wide range of opportunities. Every company these days has to design and run a website, after all. However, with so many options to choose from, it can be overwhelming to decide which niche is best for you. In this document, we will discuss different niches in digital marketing and what they involve. 5 Deadly Digital Marketing Niches We call them deadly because of the impact they can create in the digital world. Remember when your...
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