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The situation: AgriGold is a regional producer of superior corn and soybean seeds. It’s a crowded industry with stiff competition from much larger companies with deeper pockets. So how do we create a campaign to ensure their voice is heard? We focus on emphasizing the brand's identify in every form of advertising - from print to digital and everything in between. The idea: The smaller size is the advantage. Unlike much larger competitors, AgriGold thrives on...
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Pulling off a successful tradeshow doesn’t start with luck—it starts with a plan. How to organize a tradeshow begins by setting clear goals, choosing the right venue, building a standout booth, and creating a smart pre-show marketing strategy. In this guide, you’ll get a step-by-step guide to help you plan with confidence, avoid common mistakes, and create an event that drives real results for your brand. What Are the Key First Steps? First, figure out why you’re doing this trade show. Are you launching a new product? Trying to meet industry leaders? Looking to grow your list of sales leads?...
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Hooked yet overwhelmed? You’re not alone. Marketing teams are often handed the tradeshow checklist with one goal: make it amazing—and fast. But here’s the truth: standing out at a crowded event isn’t luck—it’s strategy. To design a tradeshow display that works, start with an open layout, bold brand visuals, clear messaging, and interactive elements that spark engagement. According to CEIR, 81% of tradeshow attendees have buying authority—so your booth’s impact doesn’t just shape impressions, it directly affects sales. If you’re stretched thin and under pressure to perform, this guide is for you. You’ll learn how to build a booth that...
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Landing your dream graphic design internship starts with one thing: a standout cover letter. Below are real-world cover letter examples for graphic design internships that show you how to combine personality, design skills, and professionalism into a message that gets noticed. In this guide, you’ll learn what to say, how to say it, and why each element matters—so you can stop guessing and start applying with confidence. Key Skills and Software to Highlight in Your Cover Letter Hiring managers want interns who can jump in and help right away. Start by listing design programs you know well, like Adobe Photoshop,...
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Want real design experience without moving across the country? Craving a way to grow your portfolio, build skills, and get noticed—all from your laptop? Explore virtual internships in graphic design to gain real-world experience, grow your portfolio, and develop remote work skills—all from wherever you are. These internships connect you with creative teams, help you contribute to real projects, and prepare you for today’s digital-first workforce. In this guide, you’ll learn what virtual internships involve, which skills matter most, and the kinds of projects you’ll likely take on. You’ll also find tips to maximize your internship experience and stand out...
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Thinking about turning your design skills into real-world experience this summer? Graphic design summer internships are short-term opportunities—typically lasting 8 to 12 weeks—that allow students and entry-level designers to work on actual creative projects inside professional settings. That kind of hands-on experience doesn’t just help you build your skills—it can open doors. According to the National Association of Colleges and Employers, around 56% of interns are offered full-time jobs. In this guide, you'll learn exactly what to expect from these internships, what skills you’ll need, how to find the right one, and how to stand out in the application process....
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The Atlanta Jazz Festival is more than just an event—it’s a celebration of music, art, and community. Held each Memorial Day weekend in Piedmont Park, this nationally recognized, free jazz festival transforms the heart of Atlanta into a cultural centerpiece. For marketing directors, it's not just a weekend affair. It's a rare, high-visibility opportunity to place your brand center stage with a diverse, highly engaged audience. If you're looking for a way to make your brand resonate with real people—not just targets—this is it. Why the Atlanta Jazz Festival Matters for Your Brand Atlanta is a city with soul, and...
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Can’t afford to blend in? When tradeshow floors are packed with competing brands, you have seconds—maybe less—to catch someone’s eye. To make your tradeshow booth stand out, focus on a clean, purposeful design, interactive elements, and pre-show buzz that draws the right people in. That’s why knowing how to make your tradeshow booth stand out is a must, not a maybe. But it’s not just about the look. A standout booth experience blends visual impact with real human connection. It makes visitors stop, engage, and remember. Here’s how to build a booth that does exactly that. What Makes for an...
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A remote graphic design internship lets you get real-world design experience—without ever setting foot in an office. These internships are built for students, recent grads, or even career switchers who want hands-on projects, but also value flexibility. From your living room in Atlanta to a Wi-Fi café in Lisbon, you can jump into creative work from anywhere. In short, a remote graphic design internship means collaborating with a company or agency—virtually—to work on real design needs. You’ll use programs like Adobe Photoshop, Illustrator, and InDesign to bring ideas to life. You’ll be part of a creative team, attend virtual meetings,...
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If you're heading into a design interview, your work alone won’t speak loudly enough. You need a solid portfolio—one that tells a clear story about what you bring to the table, how you solve creative problems, and why you're the right fit for the job. But if you're wondering how to create a graphic design portfolio for an interview, it’s not just about throwing your best work into a deck or Behance page. It’s about curation, clarity, and confidence. Let’s break down how to build a portfolio that wins interviews, step by step. Start with the Right Projects The best...
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