With the digital revolution, the advertising industry has experienced significant growth, both in terms of investment and influence. How big is the US advertising industry? The US advertising industry is massive. It is the largest advertising market in the world, accounting for roughly 37% of the total global advertising spending. With a highly developed economy and a robust consumer market, the US has long been a major player in the advertising industry. Advertising Industry Overview: A Dynamic Landscape The US advertising industry is a thriving and dynamic sector that encompasses a wide range of activities, from traditional print and broadcast... read more →

In today's digital age, visual content is king. Having a good grasp of graphic design software is becoming increasingly important. But are Photoshop skills in demand? Absolutely, Photoshop skills are highly in demand across a wide range of industries. The ability to create, edit, and enhance digital images is a key skillset in fields such as graphic design, advertising, web design and development, and even social media management. Is there a Demand for Photoshop? The short answer is yes, there is a significant demand for individuals with Photoshop skills. Many industries heavily rely on visual content to communicate their messages... read more →

A lot of people see becoming a creative director as the pinnacle of their career. But what else can you do beside that? What comes after creative director? After reaching the position of a creative director, individuals may further progress into executive roles such as Chief Creative Officer or even start their own creative agency. Other career changes may include moving into consulting or teaching positions, where one can share their experience and knowledge with others in the industry. There's a lot of possibilities out there if you're interesting in making new career moves past being a creative director. What... read more →

Being a creative director is a sought-after position. Is it hard to become a creative director? Well, yes. The job title itself may sound glamorous, but the responsibilities that come with it are vast and can be difficult and challenging. That's okay. Here at MOCK, the Agency, we know that most hard things are worth investing the effort. It requires unique skillsets and qualities to excel in this role. The role often necessitates a broad understanding of various creative disciplines such as copywriting, graphic design, and media production. Furthermore, a creative director must have the ability to effectively communicate their... read more →

Your logo design has taken a lot of time to design and represents your brand and is a valuable asset that should be safeguarded. How can I protect my logo from being copied? To protect your logo from being copied, you should seek to register it as a trademark with the relevant national or international intellectual property organization. Let's look at this a little more closely. How do I make sure no one steals my logo?   Preventing others from stealing your logo requires proactive measures. Here are some steps you can take: Trademark your logo: Trademarking your logo provides legal... read more →

With the rise of digital platforms and the need for visually appealing content, graphic design has become a lucrative option for those with artistic skills. Is graphic design a good side hustle? Yes, graphic design can be an excellent side hustle. This is due to: the increasingly digital nature of contemporary business the high demand for compelling visual content and the flexibility it offers in terms of working hours and location. Let's look at how a creative person could go about making money as a graphic designer. How to Make Money on the Side as a Graphic Designer Now that... read more →

Television advertising has been a staple in the marketing world for decades, and with good reason. They make money. But how do TV ads make money? TV ads generate revenue for businesses by increasing product awareness, persuading viewers to make a purchase, and ultimately leading to an increase in sales. Profitable TV Advertising Examples To understand how TV ads generate revenue, let's first examine some successful examples of television advertising campaigns: Apple's "1984" Commercial: This iconic ad, aired during the 1984 Super Bowl, introduced the Macintosh computer to the world. By creating intrigue and positioning Apple as an innovative brand,... read more →

Print ads are a tried and tested method for reaching a wide audience. Is a billboard a print ad? Technically, yes. While not your traditional newspaper article, billboards ARE printed and count as a form of print ad. Let's talk more about print advertising and billboard advertising. Types of Print Advertising Examples Print advertising encompasses various forms of visual communication that are printed and distributed to a target audience. This can include: newspapers magazines posters brochures flyers and yes, billboards. Billboards are a specific type of outdoor advertising that IS printed. Like other print ads, they are copyrighted as creative... read more →

Embarking on the journey of building your own graphic design business from scratch can be immensely rewarding, yet daunting. That why you're here, right? To find how how to create a graphic design agency. This process involves much more than just possessing artistic talent. You will need business acumen, strategic planning, networking skills, and a deep understanding of market dynamics. As an entrepreneur, you need to define your brand, attract clients, manage business operations, and grow your venture in a competitive landscape. At MOCK, the Agency, Rob and Don have had a lot of experience learning to set up their... read more →