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Product design failures don’t just cost money—they cost trust, time, and team morale. For marketing directors, that’s the triple threat. When a product flops, it’s your department fielding the firestorm, spinning PR, and dealing with returns. And most of the time, it’s not because the product idea was bad—it’s because the execution missed the mark. In this post, we’re breaking down what product design failures are, why they happen, and how to make sure they don’t happen to you. What Causes Product Design Failures? Design breakdowns usually stem from predictable issues. Here’s what leads to failure most often: 1. Skipping...
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Product design is all about creating new products or improving existing ones to meet user needs and business goals. But what exactly do product designers do? Product designers handle the entire design process - from coming up with ideas to getting the product ready for production, making sure it's both functional and looks good. What Does a Product Designer Do Daily? A product designer's daily routine can vary a lot depending on the project stage. Typically, a designer starts the day by checking project goals and deadlines. They might brainstorm new ideas or tweak existing ones. Sketching and creating prototypes...
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Have you ever wondered what sets apart product design from graphic design? Well, the lines between these two fields can get a little blurry, leaving many of us scratching our heads. Whether you're a budding designer, an entrepreneur looking to spruce up your brand, or just plain curious, understanding the differences between these two design worlds can be a game-changer. Let’s explore this topic in detail and see which might be better suited for your needs. What is the Difference Between Product Design and Graphic Design? Product design and graphic design are two distinct fields, each with its own focus...
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What is sales collateral? Sales collateral is any material that helps salespeople close deals and drive revenue. This includes brochures, product sheets, case studies, presentations, and more. These materials provide potential customers with detailed information about products or services, addressing their needs and persuading them to make a purchase. Why is Sales Collateral Important? Sales collateral plays an important role in the sales process. It provides the sales team with tools to effectively communicate the value of their product or service. Well-designed sales collateral can answer questions, alleviate concerns, and build trust with potential customers. Benefits of Sales Collateral Supports...
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Budgeting for a commercial is tricky. You’ve got a message to share, but before you press record, you’re stuck with that one looming question: “How much is this going to cost me?” The truth is, the cost to film a commercial can start as low as $1,500 for a quick DIY-style video—and can cost over $1 million for a national campaign with high-end visuals, celebrity talent, and major airtime. What drives that range? It comes down to several key factors—like ad length, crew, location, talent, and high-quality production value. Let’s break it down so you can plan better, spend smarter,...
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Graphic Design for Photography Graphic design for photography is all about using graphic design elements to make photos look more fun and interesting. In places like West Paces Ferry, where looks really matter, combining graphic design with photography can help your pictures stand out. Whether you're a photographer or a business owner, knowing how to use graphic design in your photos can really make a difference. What Are the Benefits of Using Graphic Design in Photography? Using graphic design in photography can make your photos look better and...
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Making good videos that really draw people in and get them excited can be a big challenge, especially when you have a lot of other things to take care of in your business. This is where small business video production services come in handy. Small business video production services can help you create engaging and effective videos tailored to your specific needs and budget. By partnering with a professional company, you can make the most of videos - which are increasingly effective when it comes to marketing. In this guide, we'll explore the benefits of video production for small businesses,...
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Did you know that businesses using video design see significantly higher engagement rates? If you're looking for a "business video production near me," the great thing is, because of the internet, the world has really become your oyster? Local business video production can give you the personal touch and quick service you need. By working with a local company, you get fast communication, knowledge of the local market, and often lower costs. In the age of Zoom calls and such, though, almost everyone can interact almost as if they were local. Still, let's look at the benefits of using a...
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What is Brand Value? You’ve probably come across the term “brand value” before, but what is brand value? Brand value is how much a brand is worth and how it is seen by customers. It includes both the money a brand brings in and the good feelings people have about it. For businesses in places like Peachtree Hills and the surrounding Atlanta area, having strong brand value can help you stand out from the crowd. A brand with high value makes customers want to come back and also...
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Graphic Design for Realtors Graphic design for realtors can significantly impact how you do in the real estate industry, both locally in Midtown Atlanta and across the country. Realtors can use graphic design to convey trust, professionalism, and the unique value of their listings, setting them apart in a competitive market. Visually engaging materials like brochures, flyers, and online listings can facilitate property sales. Photos, clear layouts, and attractive designs can help make real estate listings stand out and attract potential buyers. Let's look at how to attract...
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