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Advertising

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“The most powerful element in advertising is the truth.” – Bill Bernbach. This wise man hit the nail on the head. Good advertising takes two things: truth and uniqueness. If your current advertising and marketing isn't working, this is probably why. You need to differentiate yourself from other brands. It's time to try something new. Take the first step and we'll walk you through the process: Why advertising services? Who are advertising services for? Agency/Client Outcomes Why Mock, the Agency is the best creative company in Atlanta Partnering with... read more →

What Factors Affect the Marketing Department?

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Marketing directors manage and support marketing departments, and they're not superheroes, even though they may save the day...every day. And despite all their heroics and day-saving, sometimes marketing departments have problems with unknown causes that marketing directors can't seem to solve. These can be difficult to locate if you don't know what to look for. What factors affect the marketing department? This is an important question to ask if you're a marketing director, as the answer can significantly impact your department's success. Below we have compiled a list of several pitfalls that marketing directors may face while managing their departments.... read more →

Ep. 3 – Favorite Present, Favorite Project

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Episode Transcript Rob Broadfoot 0:19All right, episode three. Here we go. We’re back. Don Mock 0:22We’re back. It’s a new year. It’s a new, exciting opportunity to talk about advertising and design. Rob Broadfoot 0:28That’s right. And I think before we forget, let’s let our legions of fans know where they can find us. They can find us at mocktheagency.com of course, or you can find us on the socials. Don Mock 0:41Yeah, what’s your social handle, Rob? Rob Broadfoot 0:43mocktheagency. @mocktheagency. Instagram, LinkedIn, Facebook. Don Mock... read more →

Ep. 1 – Origin Story

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Episode Transcript Don Mock 0:14Episode 1. Got to throw that out there. Rob Broadfoot 0:20That was recording. Don Mock 0:21I know. I don't mind talking a little bit over the intro too. Rob Broadfoot 0:25All right, well, here we are everybody. This is episode one. The first podcast that we're doing, and we thought it would be apropos. To talk about our stories, both Don and myself, Rob, and how we came to be as Mock the agency. Don Mock 0:39We're gonna call it an origin story... read more →

Design

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Why Design? When we say Nike, what do you think of? Do you think of the Nike swoosh? A logo like Nike’s may seem so normal that we take it for granted, but the very simple swoosh was a labor of love. Designers whittled down their designs to the most minimalistic form. And it wasn’t complete until they couldn’t take anything else away. These designers took overarching business characteristics and strategy and translated them into a minimal mark. It’s safe to say that Nike would not be where it... read more →

Naming

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Why Naming? Naming is an important step in the process of creating a brand identity. It’s the first thing people will learn about your company, product or service, and it can make all the difference between success and failure. A good name conveys meaning, establishes credibility and resonates with customers. We provide expert advice to help you create a memorable name that stands out from the competition, communicates your values and reflects what makes your business unique. We draw from our skillsets in linguistics,... read more →

Logos

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Why Logos? 3 things to consider about the importance logo design: 1. How can the impact of logos on businesses be measured, and what are some of the key factors that a business should consider when deciding whether to invest in logo design? 2. How does a well-designed logo help cultivate brand identity, increase visibility, and enhance customer perception? 3. What techniques can be used to ensure that the logo connects with customers on an emotional level while still conveying the desired message?... read more →

Agrigold

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The situation: AgriGold is a regional producer of superior corn and soybean seeds. It’s a crowded industry with stiff competition from much larger companies with deeper pockets. So how do we create a campaign to ensure their voice is heard? We focus on emphasizing the brand's identify in every form of advertising - from print to digital and everything in between. The idea: The smaller size is the advantage. Unlike much larger competitors, AgriGold thrives on... read more →

CLYDE INDUSTRIES

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The situation Formerly Clyde Bergemann, Clyde Industries established a unique business entity and required a new brand identity to reflect the direction in which the company was headed. As a true global player, they were looking for a strong design foundation and global web presence. The idea Create a brand identity to reflect the strength and global reach of the organization. Enable the identity and web presence to reach a global audience with nothing lost in... read more →

Rea Jet

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The situation Coding and marking is crucial to the lumber industry for customers to track product throughout the supply chain. However, many companies still hand-stamp lumber, which is inefficient and time consuming. REA JET’s High Resolution Printers improve marking clarity across different wood substrates while saving both time and money. The idea Create and design a dimensional mailer leveraging REA JET’s capabilities to lower production costs and show, versus tell, the audience just how... read more →