The situation Formerly Clyde Bergemann, Clyde Industries established a unique business entity and required a new brand identity to reflect the direction in which the company was headed. As a true global player, they were looking for a strong design foundation and global web presence. The idea Create a brand identity to reflect the strength and global reach of the organization. Enable the identity and web presence to reach a global audience with nothing lost in... read more →

The situation Coding and marking is crucial to the lumber industry for customers to track product throughout the supply chain. However, many companies still hand-stamp lumber, which is inefficient and time consuming. REA JET’s High Resolution Printers improve marking clarity across different wood substrates while saving both time and money. The idea Create and design a dimensional mailer leveraging REA JET’s capabilities to lower production costs and show, versus tell, the audience just how... read more →

The situation Wayne Farms is one of the top ten producers and processors of poultry in the United States. For the first time in the company’s history, they wanted to launch a consumer-facing brand. The idea The name Naked Truth serves to convey the care and healthy approach. Every chicken is farm raised, all natural and contains zero antibiotics. From the product photography to the clean design, the brand conveys sophistication, heath and taste. The... read more →

The situation Georgia-Pacific has developed yet another revolutionary technology for the commercial building industry that radically simplifies the way commercial building waterproofing systems are installed. This allows builders to completely eliminate a major step in the process. The idea Leverage direct mail and any relevant non-traditional tactics to target General Contractors, Architects and Building Envelope Consultants. The results The successful launch helped Georgia-Pacific maintain its industry-leading reputation in building materials across multiple target audiences.... read more →