The situation Georgia-Pacific has developed yet another revolutionary technology for the commercial building industry that radically simplifies the way commercial building waterproofing systems are installed. This allows builders to completely eliminate a major step in the process. The idea Leverage direct mail and any relevant non-traditional tactics to target General Contractors, Architects and Building Envelope Consultants. The results The successful launch helped Georgia-Pacific maintain its industry-leading reputation in building materials across multiple target audiences.... read more →