Jan 24
how to build a marketing campaign

How to Build a Marketing Campaign

Building a marketing campaign might feel like assembling a puzzle, but with the right pieces, it all comes together beautifully. A marketing campaign is a strategic effort to promote a product, service, or brand using specific goals, messages, and tools. It’s about creating a clear path for your audience to... read more →
Jan 23

Find MOCK on the Web

At MOCK, the agency, we create bold, creative ideas that make an impact. Based in Atlanta, we’ve reinvented the traditional agency by focusing on simple, direct communication with our clients. Our talented team delivers amazing work across design, advertising, and digital projects—without the extra layers that too often slow things... read more →
Jan 23
what is integrated marketing campaign

What is an Integrated Marketing Campaign?

An integrated marketing campaign is a strategic plan that connects different marketing channels and activities to create a unified message for your audience. It’s like an orchestra where every instrument — social media, advertising, email, and more — works together to play the same tune, delivering consistency and impact. In... read more →
Jan 22
ideas for digital marketing campaigns

Ideas for Digital Marketing Campaigns

Are you looking for some ideas for digital marketing campaigns? Digital marketing campaigns combine a variety of tactics for social media, email, search engine optimization, and content marketing to capture attention and drive results. These campaigns work because they meet customers where they already are — scrolling Instagram, checking emails,... read more →
Jan 21
what makes a good marketing campaign

What Makes a Good Marketing Campaign

A good marketing campaign isn’t just about clever slogans or flashy ads; it’s a strategic dance between clear objectives, creativity, and audience connection. A truly successful campaign grabs attention, builds trust, and motivates people to act — all while reflecting your brand’s personality and purpose. Let’s break down the ingredients... read more →
Jan 20
website marketing campaign

Website Marketing Campaign

A website marketing campaign is your business’s handshake with the digital world, inviting people to connect, explore, and convert. Simply put, it’s a strategic effort to promote a website and drive targeted traffic using various online channels. Done right, a great campaign can turn your site into a 24/7 sales... read more →
Jan 18

The Choose ATL Initiative

The Choose ATL initiative is a smart, data-driven marketing campaign designed to position Atlanta as the premier destination for young talent and businesses. Launched by the Metro Atlanta Chamber, it leverages the city’s strongest assets — economic opportunities, diverse industries, and a thriving cultural scene — to attract professionals, entrepreneurs,... read more →
Jan 17
what makes a great TV ad

What Makes a Great TV Ad?

TV ads are still one of the best ways to grab attention, spark emotion, and connect with audiences. But what makes a great TV ad? It’s about hitting the right balance — emotional storytelling, clear messaging, and high-quality visuals that stick in viewers’ minds. When done right, a great TV... read more →
Jan 17
how do tv ads target consumers

How Do TV Ads Target Consumers?

TV ads are smarter than ever, going from shouting into the void to whispering directly into your ear. But how do TV ads target consumers? Advertisers use clever strategies like demographics, behavior, and even your location to serve ads that make you think, “Wow, that’s exactly what I need!” Today’s... read more →
Jan 16
how to write a tv ad script

How to Write a TV Ad Script

Crafting a great TV ad script is like telling a story, but you only have a handful of seconds to grab attention and leave an impression. If you’re wondering how to write a TV ad script, it’s all about balancing creativity and clarity. A well-written script connects with your audience,... read more →