Feb 14
Can a brand have 2 logos

Can a Brand Have 2 Logos?

Traditionally, companies have utilized a single logo to represent their brand across all platforms and marketing materials. But can a brand have 2 logos? Yes, a brand can indeed have two logos, usually a primary and a secondary one. This approach provides versatility in branding, allowing the company to use... read more →
Feb 14
How often should you rebrand a logo

How Often Should You Rebrand a Logo?

A logo is an essential element of your brand identity, representing your company's values, personality, and visual appeal. However, it's important to strike the right balance between consistency and adaptability. How often should you rebrand a logo? The frequency of rebranding a logo depends largely on the evolution of your... read more →
Feb 13
Feb 13
Why does Adidas have 3 logos

Why does Adidas Have 3 Logos?

The Adidas logo design is recognized around the world.   But did you know that Adidas actually has three logos? Why does Adidas have 3 logos? Adidas has three logos to represent different aspects of their brand: the Trefoil, the Three Stripes, and the Performance logo. Each logo symbolizes the brand's... read more →
Feb 12
Which industry is the largest advertiser today

Which Industry is the Largest Advertiser Today?

Which industry is the largest advertiser today? The retail industry is currently the largest advertising industry in today's market. This comes as no surprise, considering that we are constantly surrounded by advertisements from various retail companies. Whether it's through television commercials, social media ads, or billboards on our daily commute,... read more →
Feb 12
How much do freelancers charge for logo design

How Much Do Freelancers Charge for Logo Design?

Many businesses turn to freelancers for their logo design needs due to their flexibility and expertise in advertising, marketing, and visual designs. But how much do freelancers charge for logo design? Typically, the rates can range from as low as $50 for beginners to over $1000 for experienced, high-end designers.... read more →
Feb 11
What are the 5 different ad agencies

What Are The 5 Different AD Agencies?

As companies strive to create effective marketing campaigns, they often turn to ad agencies for their expertise and specialized services. What are the 5 different ad agencies? The five different types of ad agencies include: Full-Service Agencies providing a comprehensive range of marketing services Creative Agencies specializing in creative design... read more →
Feb 11
Who invented the 7 Ps of marketing

Who Invented the 7 Ps of Marketing?

If you've studied marketing, you're likely familiar with the concept of the marketing mix. One of the most well-known versions of the marketing mix is the 7 Ps model. But who invented the 7 Ps of marketing and advertising? The 7 Ps of marketing was invented by E. Jerome McCarthy,... read more →
Feb 10
What are the 4 benefits that a brand should offer

What Are the 4 Benefits that a Brand Should Offer?

Building a strong brand is essential for businesses to succeed. But what are the specific benefits that a brand should offer? A good brand offers trust and credibility, differentiation, emotional connection, and perceived value to its target audience. By understanding and delivering on these benefits, brands can effectively engage customers,... read more →
Feb 10
Is marketing a low stress job?

Is Marketing a Low Stress Job?

What do you think of when you think of marketing? Chances are, you think of fast-paced environments, long hours and high levels of stress. But is marketing a low stress? Or high stress? We'll call it pretty high stress, based on statistics, which show that as many as 80% of... read more →