In the world of marketing, two terms that often get used interchangeably are "branding" and "positioning." While they are related concepts, branding and positioning serve different purposes in a creative advertising and marketing strategy. What IS the difference between branding and positioning? In essence, branding shapes the identity and personality... read more →
Mar
01
Mar
01
Whether you're a startup or an established company, you need customers. What are 4 ways to attract customers? Effective Marketing Strategy: Implement an effective marketing strategy that makes use of both traditional AND digital media to reach your target audience. Quality Products or Services: Offer high-quality products or services that... read more →
Mar
01
In today's interconnected world, businesses are expanding their reach beyond national borders to tap into international markets. This shift has given rise to global marketing strategies. What are the three global marketing strategies? The three primary global marketing strategies are: standardization localization and transnational strategy. Standardization involves using the same... read more →
Mar
01
It's a cluttered and competitive marketing landscape out there. That's where the creative ad comes into play. What is creative advertising? With its unique approach and out-of-the-box thinking, creative advertising has the power to captivate audiences, leave a lasting impression, and drive brand success. This is what we specialize at... read more →
Mar
01
Episode Transcript Don Mock 0:19Alright everybody, Episode 110 Rob Broadfoot 0:21110 110 Don Mock 0:23110 Yeah, it's like binary code. Rob Broadfoot 0:25It's like summer in Phoenix. Don Mock 0:28Yeah, summer in Phoenix. That's more like 120 Rob... read more →
Feb
25
When it comes to advertising strategies, there are two main approaches: push and pull. These terms describe how businesses engage with their target audience and attempt to persuade them to purchase their products or services. Is advertising push or pull? Advertising can be both push and pull, depending on the... read more →
Feb
24
Many professionals aspire to reach the highest position in marketing, a role that comes with prestige, authority, and often a hefty salary. What is the highest paid position in marketing? The highest position in marketing is typically the Chief Marketing Officer (CMO). This executive-level role involves overseeing all advertising and... read more →
Feb
24
In marketing, we have push strategies and pull strategies. But what is push AND pull strategy in marketing? Push and pull marketing strategies represent two different approaches to customer engagement. A push strategy involves directly pushing a product towards customers using promotional techniques, while a pull strategy focuses on creating... read more →
Feb
23
As more businesses recognize the importance of having a strong online presence, the demand for SEO freelancers has skyrocketed. The ability to optimize websites and improve search engine rankings has become a valuable skill set in online marketing and advertising. But how much do SEO freelancers make? According to recent... read more →
Feb
23
If you're considering a career in marketing and advertising, one of the burning questions on your mind might be: "Is it hard to get a job in marketing?" Basically, the answer is yes. The field of marketing can be very competitive. BUT there are certain strategies and approaches that can... read more →