Jan 22
How often do companies rebrand

How Often Do Companies Rebrand?

In business, perception is everything. And in a world moving at lightning speed—where trends evolve overnight and customer loyalty is earned in seconds—how often do companies rebrand to stay in the game? Here’s the short answer: more often than you’d think. A staggering 74% of the top S&P 100 companies... read more →
Jan 22
How much should a rebrand cost?

How Much Should a Rebrand Cost?

When it comes to rebranding, one of the most common questions that arises is, "How much should a rebrand cost?" The answer to this question is not as straightforward as we would like it to be. The cost of a rebrand can vary significantly depending on various factors such as... read more →
Jan 21
Why do Companies Partner with Agencies

Why do Companies Partner with Agencies?

In today's digital age, businesses are constantly seeking ways to improve their operations, expand their reach and increase revenue. Spending wisely is vital. So why do companies partner with agencies? Agencies offer specialized branding, marketing, and graphic design services and expertise in various areas such as advertising, design, public relations,... read more →
Jan 21
What does a branding director do

What Does a Branding Director Do?

Let’s be honest—branding is one of those business buzzwords that gets tossed around a lot. But without someone guiding the ship, it quickly turns into a patchwork of logos, inconsistent messaging, and marketing efforts that don’t quite land. That’s where a branding director steps in. If you’ve ever wondered, What... read more →
Jan 20
Jan 20
Why is rebranding not always successful

Why is Rebranding Not Always Successful?

Contrary to popular belief, rebranding does not always guarantee success. Why is rebranding not always successful? Rebranding may not always work because it can push away current customers or fail to attract new ones if not done well. It can also be seen as a way to distance the company... read more →
Jan 19
Jan 18
When Did TV Advertising Start?

When Did TV Advertising Start?

Television advertising has become an integral part of our modern consumer culture, bombarding us with catchy jingles, memorable slogans, and persuasive visuals. But have you ever wondered, "When did TV advertising start?" TV advertising started in the late 1940s and early 1950s, as television sets became more common in households... read more →
Jan 18
Jan 13
What is a DRTV campaign?

What is a DRTV Campaign?

When it comes to advertising, businesses are constantly looking for effective ways to reach their target audience and drive sales. One strategy that has gained popularity in recent years is the use of DRTV campaigns. What is a DRTV campaign? DRTV stands for Direct Response Television, and as the name... read more →