Whether you are using print advertising, social media, or cold calling, you need strategies that work What are the 5 golden rules of advertising? Have a strong headline. Emphasize Benefits. Be consistent. Engage with your audience. Measure and Optimize. Let's look at each one of these a little more closely.... read more →

Designing a great print ad isn’t just about making it look good—it’s about making it work. The five parts of a print ad are the headline, visuals, body copy, call-to-action (CTA), and branding—each playing a unique role in grabbing attention and driving results. If you’re a marketing director juggling campaigns,... read more →

In a world of endless scrolling and screen fatigue, it’s fair to ask—how the heck are print publications still making money? Turns out, they’re not just surviving. Many are thriving. Even in a digital-first world, magazines and other print formats continue to profit. Their formula? A combination of print advertising,... read more →

The digital age. Information flows freely at the click of a button. Will print newspaper survive in this digital era? No, there's no way solely print newspapers will be able to keep up. Newspapers are going to have to go big or go home. Big changes must be made for... read more →

Print ads are a tried and tested method for reaching a wide audience. Is a billboard a print ad? Technically, yes. While not your traditional newspaper article, billboards ARE printed and count as a form of print ad. Let's talk more about print advertising and billboard advertising. Types of Print... read more →

"He's copying me!" From elementary school children to marketing ad campaigns, the issue of copying is a big deal. Are print ads copyrighted? The answer is yes... and no. As forms of creative expression, print ads are automatically protected by copyright law as soon as they are created in a... read more →

Tired of clicking into articles only to find clickbait headlines, pop-up ads, or half-baked “facts” dressed up as journalism? You’re not alone. In an age of fake news, bots, and endless scroll, people are turning back to something solid—print media. But why does it still hold up? Why is print... read more →