Aug 15
Do logo designers get royalties?

Do logo designers get royalties?

A good logo is kind of like a diamond. It basically lasts forever (unless you rebrand, of course). But do logo designers get royalties for their designs? Typically, logo designers do not receive royalties for their designs. For example, the original Nike logo was created for just $35 in 1971,... read more →
Aug 15
Brand Authenticity

Brand Authenticity

Brand authenticity is the perception of a brand being true to its core values, consistent in its messaging, and transparent in its operations. A brand that is deemed authentic by its customers often enjoys higher levels of trust, loyalty, and customer satisfaction. In this blog post, we will delve into... read more →
Aug 14
Aug 14
Honesty with Your Clients

Honesty with Your Clients

Honesty is more than just a virtue—it's an important building block for creating and maintaining lasting relationships with anybody. Including customers. Honesty with your clients goes beyond simply telling the truth. It includes transparency, integrity, and reliability, all of which are fundamental to gaining a customer's trust. When businesses prioritize... read more →
Aug 13
Competing with Other Brands

Competing with Other Brands

Competing with other brands is going to be unavoidable. The key to thriving amidst competition lies not in evasion but in preparation. If you develop and implement solid strategies, you will not only successfully compete, but also elevate your brand above others in the market. In this section, we will... read more →
Aug 13

How much of a logo needs to be changed?

In the dynamic landscape of branding, logos serve as the visual cornerstone of a company's identity. However, as times change, so do branding needs. The question arises: How much of a logo needs to be changed to keep it relevant without losing its essence? To keep a logo relevant while... read more →
Aug 12
Managing a Brand's Bad Reputation

Managing a Brand’s Bad Reputation

A brand's reputation is one of its most valuable assets. It takes years of hard work, dedication, and consistent positive customer experiences to build a strong reputation. However, it only takes a few negative incidents or poor decisions to damage that reputation. In today's digital age, where news and opinions... read more →
Aug 12
How do I know if my logo is taken?

How do I know if my logo is taken?

As an entrepreneur or business owner, creating a unique and memorable logo is essential for establishing a strong brand identity. However, before finalizing your logo design, you need to make sure that it isn't already taken by someone else. It may seem original in your area, but it doesn't mean... read more →
Aug 11
Why do logos cost so much?

Why do logos cost so much?

Have you ever wondered why logos come with a hefty price tag? It's not uncommon for businesses to question the cost of logo design. After all, it's just a small graphic that represents their brand, right? Well, not quite. Logo design is more than just creating a visual identity for... read more →
Aug 11

How much does branding cost for small business?

When it comes to establishing a strong identity and presence, branding is a crucial aspect for small businesses. The strategy and graphic design are immensely important for those meaningful first impressions. However, one recurring question that arises is, "How much does branding cost for a small business?" In this blog... read more →