If your branding and marketing efforts are falling short, it's time to take a closer look at your approach and make the necessary improvements to transform your brand. If you're wondering how to fix your company's branding and marketing, the biggest thing you need to do is to focus on... read more →

A lot of people don't think about self-assessment when it comes to business. But if you ignore the importance of assessing your company for growth and success, it can really hurt your brand and your future. Self-assessment allows you to take a step back and evaluate your company objectively, identifying... read more →

Every business faces challenges, but when a company is struggling, it's essential to ask the right questions to identify the root of the problem. Then you can work on transforming your brand into what it needs to be to succeed. What are some questions every struggling business should ask? The... read more →

We've all seen once-thriving brands lose their footing and struggle to maintain relevance. It's sad to see these giants fall and become struggling brands with untapped potential, as we call it. But in the midst of this decline, there is a glimmer of hope. These brands still have the potential... read more →

Big brands often set the tone for innovation and creativity. By leveraging design, advertising, and digital strategies, companies like Starbucks, Adidas, and Dunkin have managed to create memorable campaigns that resonate with their audience and drive business growth. How did the marketing masterminds do this so successfully? They invested in... read more →

Airbnb has come a long way since its humble beginnings in 2008 when the founders rented out an air mattress in their living room. The branding, marketing, and design transformation of Airbnb is a huge success story. Today, it is a global leader in the travel and hospitality industry, boasting... read more →

Giving your brand a facelift is a little bit different than a rebrand. A brand facelift involves making subtle updates to the existing brand elements rather than completely transforming them like you would in a full rebranding. To do it will, pay attention to brand facelift dos and don'ts, and  make... read more →