Aug 17
Aug 16

How much does it cost to rebrand a business?

Are you considering rebranding your business but unsure about the costs involved? Rebranding can be an exciting and transformative process, but it's important to understand the financial implications before diving in. In this blog post, we will explore the various factors that contribute to the cost of rebranding and provide... read more →
Aug 16
How long should a logo design take?

How Long Should a Logo Design Take?

When it comes to logo design, one common question that arises is, "How long should a logo design take?" The answer to this question depends on various factors, including the complexity of the design, the designer's experience, and the collaborative process. It may take a couple of weeks, at least.... read more →
Aug 15
Brand Authenticity

Brand Authenticity

Brand authenticity is the perception of a brand being true to its core values, consistent in its messaging, and transparent in its operations. A brand that is deemed authentic by its customers often enjoys higher levels of trust, loyalty, and customer satisfaction. In this blog post, we will delve into... read more →
Aug 15
Do logo designers get royalties?

Do logo designers get royalties?

A good logo is kind of like a diamond. It basically lasts forever (unless you rebrand, of course). But do logo designers get royalties for their designs? Typically, logo designers do not receive royalties for their designs. For example, the original Nike logo was created for just $35 in 1971,... read more →
Aug 14
Honesty with Your Clients

Honesty with Your Clients

Honesty is more than just a virtue—it's an important building block for creating and maintaining lasting relationships with anybody. Including customers. Honesty with your clients goes beyond simply telling the truth. It includes transparency, integrity, and reliability, all of which are fundamental to gaining a customer's trust. When businesses prioritize... read more →
Aug 14
Aug 13

How much of a logo needs to be changed?

In the dynamic landscape of branding, logos serve as the visual cornerstone of a company's identity. However, as times change, so do branding needs. The question arises: How much of a logo needs to be changed to keep it relevant without losing its essence? To keep a logo relevant while... read more →
Aug 13
Competing with Other Brands

Competing with Other Brands

Competing with other brands is going to be unavoidable. The key to thriving amidst competition lies not in evasion but in preparation. If you develop and implement solid strategies, you will not only successfully compete, but also elevate your brand above others in the market. In this section, we will... read more →
Aug 12
How do I know if my logo is taken?

How do I know if my logo is taken?

As an entrepreneur or business owner, creating a unique and memorable logo is essential for establishing a strong brand identity. However, before finalizing your logo design, you need to make sure that it isn't already taken by someone else. It may seem original in your area, but it doesn't mean... read more →