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MOCK, the agency MOCK, the agency
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Dec 19
Will print magazines survive

Will Print Magazines Survive?

We scroll, we swipe, we tap. So it’s fair to ask: will print magazines survive in a world ruled by screens? Despite the rise of digital media and 24/7 content feeds, print media—especially magazines—hasn’t gone extinct. In fact, it’s showing surprising signs of resilience. Not just hanging on, but evolving.... read more →
  • December 19, 2023
  • Don Mock
  • Articles & Posts
Dec 18
What is the Future of Print Advertising?

What is the Future of Print Advertising?

With the rise of digital media and online advertising, many have questioned whether traditional print ads will survive in today's market. What is the future of print advertising? While it is true that digital platforms have become an integral part of our daily lives, print advertising still holds significant value... read more →
  • December 18, 2023
  • Don Mock
  • Articles & Posts
Dec 17
What Are the 5 Parts of a Print Ad

What are the 5 Parts of a Print Ad?

Designing a great print ad isn’t just about making it look good—it’s about making it work. The five parts of a print ad are the headline, visuals, body copy, call-to-action (CTA), and branding—each playing a unique role in grabbing attention and driving results. If you’re a marketing director juggling campaigns,... read more →
  • December 17, 2023
  • Don Mock
  • Articles & Posts
Dec 17
What are the 5 Golden Rules of Advertising

What are the 5 Golden Rules of Advertising?

Whether you are using print advertising, social media, or cold calling, you need strategies that work What are the 5 golden rules of advertising? Have a strong headline. Emphasize Benefits. Be consistent. Engage with your audience. Measure and Optimize. Let's look at each one of these a little more closely.... read more →
  • December 17, 2023
  • Don Mock
  • Articles & Posts
Dec 16
Will print newspapers survive in this digital era

Will Print Newspapers Survive in This Digital Era?

The digital age. Information flows freely at the click of a button. Will print newspaper survive in this digital era? No, there's no way solely print newspapers will be able to keep up. Newspapers are going to have to go big or go home. Big changes must be made for... read more →
  • December 16, 2023
  • Don Mock
  • Articles & Posts
Dec 16
How Do Print Publications Make Money

How Do Print Publications Make Money?

In a world of endless scrolling and screen fatigue, it’s fair to ask—how the heck are print publications still making money? Turns out, they’re not just surviving. Many are thriving. Even in a digital-first world, magazines and other print formats continue to profit. Their formula? A combination of print advertising,... read more →
  • December 16, 2023
  • Don Mock
  • Articles & Posts
Dec 15
Is a Billboard a Print Ad?

Is a Billboard a Print Ad?

Print ads are a tried and tested method for reaching a wide audience. Is a billboard a print ad? Technically, yes. While not your traditional newspaper article, billboards ARE printed and count as a form of print ad. Let's talk more about print advertising and billboard advertising. Types of Print... read more →
  • December 15, 2023
  • Don Mock
  • Articles & Posts
Dec 15
MOCK, the podcast - cover art

Ep. 102 – B2B vs. B2C Marketing Strategies

Episode Transcript Don Mock 0:19Episode 102, we're back Rob. Rob Broadfoot 0:21We're back, back in business. Don Mock 0:31Dramatic pause. Alright, so we were on a call today and talking about search, right search engine optimization, SEO, SEM,... read more →
  • December 15, 2023
  • Don Mock
  • MOCK, the podcast
Dec 14
Are Print Ads Copyrighted

Are Print Ads Copyrighted?

You’ve launched a smart, high-performing ad campaign. Then a few weeks later, you see a suspiciously similar print ad from another company. Your team’s work—its voice, visual cues, even the layout—has been copied. Now what? In a digital world where creative ideas move fast and imitation is cheap, protecting the... read more →
  • December 14, 2023
  • Don Mock
  • Articles & Posts
Dec 14
Why is Print Media More Reliable

Why is Print Media More Reliable?

Tired of clicking into articles only to find clickbait headlines, pop-up ads, or half-baked “facts” dressed up as journalism? You’re not alone. In an age of fake news, bots, and endless scroll, people are turning back to something solid—print media. But why does it still hold up? Why is print... read more →
  • December 14, 2023
  • Don Mock
  • Articles & Posts
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