Print ads have the power to capture attention, engage readers, and leave a lasting impact. What is an example of print advertising? My favorite example is the iconic "Got Milk?" campaign. These ads featured celebrities with milk mustaches, showcasing how important it is to have milk in your diet. The... read more →
All Content – MOCK, the agency - Page 65
Dec
21
Dec
21
Episode Transcript Don Mock 0:22Episode 103 We're back Rob. Rob Broadfoot 0:24We're back. Don Mock 0:24We should just change the name of the podcast to we're back Rob how about that? Rob Broadfoot 0:29I'm okay with that. Don... read more →
Dec
20
If your last touchpoint with a newspaper was lining your dog crate, you're not alone. Online advertising now dominates the marketing landscape—but here’s the kicker: traditional forms of print advertising, like newspapers, aren’t completely obsolete. In fact, they might still be the right move for specific businesses targeting specific audiences.... read more →
Dec
20
Print is printed. Television is on television. Simple, right? But if you’re a marketing director juggling campaigns, deadlines, and internal approvals, you know there’s more to it than medium. The real difference between print and television advertisements lies in how each connects with your audience—and how they support your larger... read more →
Dec
19
We scroll, we swipe, we tap. So it’s fair to ask: will print magazines survive in a world ruled by screens? Despite the rise of digital media and 24/7 content feeds, print media—especially magazines—hasn’t gone extinct. In fact, it’s showing surprising signs of resilience. Not just hanging on, but evolving.... read more →
Dec
19
You’ve seen it happen—someone flips through a magazine or newspaper and pauses on an ad. But how long does that moment actually last? In today’s screen-dominated world, it’s valid to ask: how long do people look at print ads? And does print advertising still capture meaningful attention? Let’s dig into... read more →
Dec
18
With the rise of digital media and online advertising, many have questioned whether traditional print ads will survive in today's market. What is the future of print advertising? While it is true that digital platforms have become an integral part of our daily lives, print advertising still holds significant value... read more →
Dec
17
Designing a great print ad isn’t just about making it look good—it’s about making it work. The five parts of a print ad are the headline, visuals, body copy, call-to-action (CTA), and branding—each playing a unique role in grabbing attention and driving results. If you’re a marketing director juggling campaigns,... read more →
Dec
17
Whether you are using print advertising, social media, or cold calling, you need strategies that work What are the 5 golden rules of advertising? Have a strong headline. Emphasize Benefits. Be consistent. Engage with your audience. Measure and Optimize. Let's look at each one of these a little more closely.... read more →
Dec
16
In a world of endless scrolling and screen fatigue, it’s fair to ask—how the heck are print publications still making money? Turns out, they’re not just surviving. Many are thriving. Even in a digital-first world, magazines and other print formats continue to profit. Their formula? A combination of print advertising,... read more →