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MOCK, the agency MOCK, the agency
  • Home
  • Services
    • Design
      • Naming
      • Logos
      • Packaging
      • Branding
      • Sales Collateral
      • Point of Sale
      • Tradeshows
      • Photography
      • Graphic Design
    • Advertising
      • Media Planning
      • Print
      • Radio
      • Outdoor
      • Direct
      • Television
    • Digital
      • Web Design
      • Social Media
      • Content Development
      • SEO / Adwords
      • Video
  • Case Studies
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    • Blog
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All Content – MOCK, the agency - Page 66

Jan 23
What are the Disadvantages of Rebranding

What are the Disadvantages of Rebranding?

Rebranding gives businesses a new identity and allows them to stay relevant, connect with new audiences, and revitalize their brand image. But what are the disadvantages of rebranding? Rebranding can also lead to significant risks such as alienating existing customers, incurring high costs, and potentially diluting the brand's original message... read more →
  • January 23, 2024
  • Articles & Posts
Jan 23
How much does it cost to rebrand a small business?

How Much Does it Cost to Rebrand a Small Business?

Rebranding can be a powerful way for small businesses to revitalize their image and attract new customers. However, one question that often arises is, "How much does it cost to rebrand a small business?" On average, the cost oF rebranding a small business can range from $20,000 to $50,000, depending... read more →
  • January 23, 2024
  • Articles & Posts
Jan 22
How often do companies rebrand

How Often Do Companies Rebrand?

In business, perception is everything. And in a world moving at lightning speed—where trends evolve overnight and customer loyalty is earned in seconds—how often do companies rebrand to stay in the game? Here’s the short answer: more often than you’d think. A staggering 74% of the top S&P 100 companies... read more →
  • January 22, 2024
  • Articles & Posts
Jan 22
How much should a rebrand cost?

How Much Should a Rebrand Cost?

When it comes to rebranding, one of the most common questions that arises is, "How much should a rebrand cost?" The answer to this question is not as straightforward as we would like it to be. The cost of a rebrand can vary significantly depending on various factors such as... read more →
  • January 22, 2024
  • Articles & Posts
Jan 21
What does a branding director do

What Does a Branding Director Do?

Let’s be honest—branding is one of those business buzzwords that gets tossed around a lot. But without someone guiding the ship, it quickly turns into a patchwork of logos, inconsistent messaging, and marketing efforts that don’t quite land. That’s where a branding director steps in. If you’ve ever wondered, What... read more →
  • January 21, 2024
  • Articles & Posts
Jan 21
Why do Companies Partner with Agencies

Why do Companies Partner with Agencies?

In today's digital age, businesses are constantly seeking ways to improve their operations, expand their reach and increase revenue. Spending wisely is vital. So why do companies partner with agencies? Agencies offer specialized branding, marketing, and graphic design services and expertise in various areas such as advertising, design, public relations,... read more →
  • January 21, 2024
  • Articles & Posts
Jan 20
How much does it cost to rebrand a website?

How Much Does it Cost to Rebrand a Website?

When it comes to rebranding your website, there are several factors that can influence the cost. The extent of the rebrand, the complexity of the website, and the expertise required all play a role in determining the final price. How much does it cost to rebrand a website? The cost... read more →
  • January 20, 2024
  • Articles & Posts
Jan 20
Why is rebranding not always successful

Why is Rebranding Not Always Successful?

Contrary to popular belief, rebranding does not always guarantee success. Why is rebranding not always successful? Rebranding may not always work because it can push away current customers or fail to attract new ones if not done well. It can also be seen as a way to distance the company... read more →
  • January 20, 2024
  • Articles & Posts
Jan 19
MOCK, the podcast - cover art

Ep. 107 – Barnes & Noble’s New Brand and Design Strategy

Episode Transcript Don Mock 0:21Right episode 107 Rob When I say 107 What does that mean to you? Rob Broadfoot 0:27It means I hope your fever doesn't get up to 107 Because then you are in bad bad... read more →
  • January 19, 2024
  • MOCK, the podcast
Jan 18
When Did TV Advertising Start?

When Did TV Advertising Start?

Television advertising has become an integral part of our modern consumer culture, bombarding us with catchy jingles, memorable slogans, and persuasive visuals. But have you ever wondered, "When did TV advertising start?" TV advertising started in the late 1940s and early 1950s, as television sets became more common in households... read more →
  • January 18, 2024
  • Articles & Posts
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Why Minimalist Logos Lose Brand Personality
Design and Branding Graphic Design Marketing Strategy

Why Minimalist Logos Lose Brand Personality

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Commercial Production Lessons From Memorable Shoots
Articles & Posts Photo, Video & Creative Production

Commercial Production Lessons From Memorable Shoots

July 23, 2026
How Digital Billboards Turn Weather Into Outdoor Ads
Digital Marketing Marketing Strategy

How Digital Billboards Turn Weather Into Outdoor Ads

July 16, 2026
World Cup brand marketing and the Battle for Attention
Design and Branding Digital Marketing Marketing Strategy

World Cup brand marketing and the Battle for Attention

July 8, 2026
MOCK, the agency
247 14th St. NW, Atlanta, GA 30318
470.225.6814

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