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MOCK, the agency MOCK, the agency
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Apr 16
Things marketing specialists can do to serve their boss

Things Marketing Specialists Can Do to Serve Their Boss

"Don’t confuse sucking up with serving up. Sucking up is not serving your boss, sucking up is about misleading your boss and others to make oneself look better or to get ahead. Serving up is selfless and is about helping others look good and helping others achieve success, in turn... read more →
  • April 16, 2023
  • Michael Abernathy
  • Articles & Posts
Apr 15
Common Reasons Why Marketing Team Members are Fired

Common Reasons Why Marketing Team Members are Fired

Nobody wants to think about getting fired. The truth is, that if you don't measure up, your could get fired. In this document, we will explore some of the common reasons why marketing team members may be fired. If a marketer gets fired, it's usually because they're doing a bad... read more →
  • April 15, 2023
  • Michael Abernathy
  • Articles & Posts
Apr 14
MOCK, the podcast - cover art

Ep. 45 – Advances in the Creative Industry

Episode Transcript Rob Broadfoot 0:20All right. Welcome, everyone. Episode 45. We're back. We're back on a rainy rainy Friday. Don Mock 0:28Yes, we are. It sounds like we're on public access radio. Rob Broadfoot 0:32NPR. Yeah. Brought to... read more →
  • April 14, 2023
  • Michael Abernathy
  • MOCK, the podcast
Apr 14
How Marketing Teams Manage Their Boss's Expectations

How Marketing Teams Manage Their Boss’s Expectations

Are you a member of a marketing team, tasked with managing your boss' expectations? This can feel like a daunting task to many, as it comes with the pressure of upholding both individual and collective responsibility. But it doesn't have to be overwhelming! Let's talk about how marketing teams manage... read more →
  • April 14, 2023
  • Michael Abernathy
  • Articles & Posts
Apr 12
MOCK, the podcast - cover art

Ep. 44 – A Meandering Conversation of Interdisciplinary Design, Mixed with Ice Cubes

Episode Transcript Zoe Mock 0:19So where are we going for lunch? Don Mock 0:23I don't know. We'll figure it out after we record this episode. That's a great way to kick off the pod, though. I love that.... read more →
  • April 12, 2023
  • Don Mock
  • MOCK, the podcast
Apr 12
Questions to ask your marketing manager to see how you’re performing

Questions to Ask Your Marketing Manager to See How You’re Performing

Are you a marketer looking to find out how your performance is measuring up? Want to understand the expectations and objectives of your marketing manager? Let's look at some questions to ask your marketing manager to see how you're performing. From metrics and goals for how to improve, asking the... read more →
  • April 12, 2023
  • Michael Abernathy
  • Articles & Posts
Apr 10
MOCK, the podcast - cover art

Ep. 43 – Our First Creative Endeavors

Episode Transcript Rob Broadfoot 0:20Alright, everybody, Don, we’re back. It’s episode 43. If you can believe it. Don Mock 0:24I can believe it. Rob Broadfoot 0:25You better believe it. Yeah, it feels like we’ve been doing this forever.... read more →
  • April 10, 2023
  • Don Mock
  • MOCK, the podcast
Apr 10
Understanding What Matters to Your Marketing Manager

Understanding What Matters to Your Marketing Manager

Are you a marketer who is striving to meet the needs of your manager or director? Understanding what matters to your marketing manager or marketing director is part of moving forward in your marketing career performance. Your manager wants to see results and growth, but also wants to be able... read more →
  • April 10, 2023
  • Michael Abernathy
  • Articles & Posts
Apr 09
Measuring Marketing Career Performance

Measuring Marketing Career Performance

The success of any marketing career is dependent on being able to accurately measure performance and progress. Here at MOCK, the Agency, we believe that measurement helps us see where we are so we can continue to learn and grow. In this document, we will explore some key metrics and... read more →
  • April 9, 2023
  • Michael Abernathy
  • Articles & Posts
Apr 08
What Are the Top Personality Traits of Marketing Leaders

What Are the Top Personality Traits of Marketing Leaders?

IBM Watson did research into the personality traits of top marketing leaders. This was recently discontinued, but the insights are still relevant. Overall Marketing Traits The most successful marketing professionals have a combination of traits that enable them to think outside of the box and come up with innovative solutions.... read more →
  • April 8, 2023
  • Michael Abernathy
  • Articles & Posts
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