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MOCK, the agency MOCK, the agency
  • Home
  • Services
    • Design
      • Naming
      • Logos
      • Packaging
      • Branding
      • Sales Collateral
      • Point of Sale
      • Tradeshows
      • Photography
      • Graphic Design
    • Advertising
      • Media Planning
      • Print
      • Radio
      • Outdoor
      • Direct
      • Television
    • Digital
      • Web Design
      • Social Media
      • Content Development
      • SEO / Adwords
      • Video
  • Case Studies
  • Resources
    • Blog
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All Content – MOCK, the agency - Page 87

Aug 15
Brand Authenticity

Brand Authenticity

Brand authenticity is the perception of a brand being true to its core values, consistent in its messaging, and transparent in its operations. A brand that is deemed authentic by its customers often enjoys higher levels of trust, loyalty, and customer satisfaction. In this blog post, we will delve into... read more →
  • August 15, 2023
  • Don Mock
  • Articles & Posts
Aug 15
Do logo designers get royalties

Do Logo Designers Get Royalties?

A good logo is kind of like a diamond. It basically lasts forever (unless you rebrand, of course). But do logo designers get royalties for their designs? Typically, logo designers do not receive royalties for their designs. For example, the original Nike logo was created for just $35 in 1971,... read more →
  • August 15, 2023
  • Don Mock
  • Articles & Posts
Aug 14
Honesty with Your Clients

Honesty with Your Clients

Honesty is more than just a virtue—it's an important building block for creating and maintaining lasting relationships with anybody. Including customers. Honesty with your clients goes beyond simply telling the truth. It includes transparency, integrity, and reliability, all of which are fundamental to gaining a customer's trust. When businesses prioritize... read more →
  • August 14, 2023
  • Don Mock
  • Articles & Posts
Aug 14
How many versions of a logo should you have

How Many Versions of a Logo Should You Have?

When it comes to establishing a strong brand identity, having a well-designed logo is a BIG deal. But have you ever wondered how many versions of a logo you should have? Ideally, a company should have at least two versions of their logo: a primary version for general use and... read more →
  • August 14, 2023
  • Don Mock
  • Articles & Posts
Aug 13
Competing with Other Brands

Competing with Other Brands

Competing with other brands is going to be unavoidable. The key to thriving amidst competition lies not in evasion but in preparation. If you develop and implement solid strategies, you will not only successfully compete, but also elevate your brand above others in the market. In this section, we will... read more →
  • August 13, 2023
  • Don Mock
  • Articles & Posts
Aug 13

How much of a logo needs to be changed?

In the dynamic landscape of branding, logos serve as the visual cornerstone of a company's identity. However, as times change, so do branding needs. The question arises: How much of a logo needs to be changed to keep it relevant without losing its essence? To keep a logo relevant while... read more →
  • August 13, 2023
  • Don Mock
  • Articles & Posts
Aug 12
Managing a Brand's Bad Reputation

Managing a Brand’s Bad Reputation

A brand's reputation is one of its most valuable assets. It takes years of hard work, dedication, and consistent positive customer experiences to build a strong reputation. However, it only takes a few negative incidents or poor decisions to damage that reputation. In today's digital age, where news and opinions... read more →
  • August 12, 2023
  • Don Mock
  • Articles & Posts
Aug 11
How much does branding cost for small business

How Much Does Branding Cost for Small Business?

When it comes to establishing a strong identity and presence, branding is a crucial aspect for small businesses. The strategy and graphic design are immensely important for those meaningful first impressions. However, one recurring question that arises is, "How much does branding cost for a small business?" In this blog... read more →
  • August 11, 2023
  • Don Mock
  • Articles & Posts
Aug 11
Why do logos cost so much?

Why do logos cost so much?

Have you ever wondered why logos come with a hefty price tag? It's not uncommon for businesses to question the cost of logo design. After all, it's just a small graphic that represents their brand, right? Well, not quite. Logo design is more than just creating a visual identity for... read more →
  • August 11, 2023
  • Don Mock
  • Articles & Posts
Aug 10
Brand Voice: Unleash Your Brand's Unique Personality

Brand Voice: Unleash Your Brand’s Unique Personality

A brand voice is the unique personality and style of communication that a company uses to convey its message to customers. It is the embodiment of your brand's values, ethos, and spirit in every interaction with your audience. A strong brand voice can make your company stand out from the... read more →
  • August 10, 2023
  • Don Mock
  • Articles & Posts
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