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MOCK, the agency MOCK, the agency
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Apr 07
MOCK, the podcast - cover art

Ep. 42 – Agency Pitching

Episode Transcript Don Mock 0:20Episode 42, Rob. We're back. Rob Broadfoot 0:22Like a bad habit. Don Mock 0:23Yes. Alright, episode 42. Thought it'd be interesting for us to chat about something. I don't know if it's taboo or... read more →
  • April 7, 2023
  • Don Mock
  • MOCK, the podcast
Apr 07
How Marketing Departments Have Evolved Over Time - marketing department changes

How Marketing Departments Have Evolved Over Time

The marketing world is constantly changing, and yet when we look back at its history, the same themes reoccur: the need for strategic thinking, a willingness to take risks and innovate, and an understanding of market dynamics. It’s no surprise then that within companies large or small there has long... read more →
  • April 7, 2023
  • Michael Abernathy
  • Articles & Posts
Apr 05
Marketing Career Success

Marketing Career Success

Every marketer has a different definition of what "success" means to them. Maybe it means climbing the corporate ladder, or it might mean holding down a great gig with an awesome work-life balance. Marketing career success is what each marketer/creative makes it. In this post, we'll go over some of... read more →
  • April 5, 2023
  • Michael Abernathy
  • Articles & Posts
Apr 05
MOCK, the podcast - cover art

Ep. 41 – About Hone

Episode Transcript Rob Broadfoot 0:21Alright, everybody. Welcome back to MOCK, the podcast. Today is episode 41. If you can believe it, and super excited today, to talk with a buddy of mine, and an outstanding industry professional, Mr.... read more →
  • April 5, 2023
  • Don Mock
  • MOCK, the podcast
Apr 03
MOCK, the podcast - cover art

Ep. 40 – AI and Artists

Episode Transcript Don Mock 0:19Listen to that awesome theme music. Alright, Episode 40. We're back. We got our friend Mike, who has triumphantly returned. Mike 0:27Yeah. Don Mock 0:27After his last excellent podcast about Comic Sans, which is... read more →
  • April 3, 2023
  • Michael Abernathy
  • MOCK, the podcast
Apr 03
Technology in the Future of Marketing Departments - how marketing departments are changing

Technology in the Future of Marketing Departments

Let's face it—technology is changing the way that marketing departments have to operate. From customer data platforms helping us get a complete 360 degree view of customers across all platforms, to Metaverse providing vast opportunities for virtual and augmented realities, every marketer needs to be up-to-date with the latest tech... read more →
  • April 3, 2023
  • Michael Abernathy
  • Articles & Posts
Apr 02
Roles to add to Your Marketing Department in 2024

Roles to add to Your Marketing Department in 2024

We're just a few months away from the start of 2024, and it's clear that the marketing landscape has changed significantly over the past year. With new trends emerging and technology solutions becoming more accessible, there are so many ways for marketers to stay on top of their game. But... read more →
  • April 2, 2023
  • Michael Abernathy
  • Articles & Posts
Apr 01
The Future of the Marketing Department

The Future of the Marketing Department

As marketers, it can be daunting to consider the future of our profession. After all, conventional wisdom isn't always sufficient in predicting how marketing trends will evolve; after all we all know that the only thing certain about tomorrow is uncertainty! With so much flux and change predicted for both... read more →
  • April 1, 2023
  • Michael Abernathy
  • Articles & Posts
Mar 31
MOCK, the podcast - cover art

Ep. 39 – Nature vs. Nurture

Episode Transcript Zoe Mock 0:04This is cool. Yeah. Don Mock 0:09It's like an actual mixing board. You can push buttons. Zoe Mock 0:14It's very loud in my ears right now. Don Mock 0:20That's what the headphones are for.... read more →
  • March 31, 2023
  • Don Mock
  • MOCK, the podcast
Mar 31
The best tools for your marketing department

Best Tools for Your Marketing Department

The best tools for a marketing department can only be determined after in depth discovery of the business the marketing department promotes. Identify your marketing objectives and goals Identifying your marketing objectives and goals can help you find the right tools to move forward. Mapping out what success looks like... read more →
  • March 31, 2023
  • Michael Abernathy
  • Articles & Posts
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