Episode Transcript
Don Mock 0:20
Episode 42, Rob. We’re back.
Rob Broadfoot 0:22
Like a bad habit.
Don Mock 0:23
Yes. Alright, episode 42. Thought it’d be interesting for us to chat about something. I don’t know if it’s taboo or not, but kind of a little peek behind the curtain, the concept of pitching. Agency pitching, not.
Rob Broadfoot 0:37
Not baseball pitching.
Don Mock 0:38
Not baseball pitching, of which we’ve had some tremendously fantastic pitching here in the city of Atlanta.
Rob Broadfoot 0:43
We have.
Don Mock 0:44
And we have great pitching stories.
Rob Broadfoot 0:46
We do and I did read one the other day, and I failed to look it up. But I will after this and there was a guy that there’s a new pitch, we have a new pitch.
Don Mock 0:56
Oh, yeah. Yeah, this is ringing a bell, with some guy in South America or something?
Rob Broadfoot 0:59
South America.
Don Mock 1:00
Central America.
Rob Broadfoot 1:01
Maybe so. Don’t hold me to that. But, there’s a guy who’s now has a new pitch, and no one can hit it.
Don Mock 1:09
The Wicked Googly?
Rob Broadfoot 1:10
It’s the Wicked Googly.
Don Mock 1:11
Okay.
Rob Broadfoot 1:11
And nobody can hit it.
Don Mock 1:13
But what is it? Do we know what it is? Do we know what it’s based off of? We don’t know. It’s that’s not a slider. It’s not a curve.
Rob Broadfoot 1:17
It’s kind of I think, it’s own. I think it’s like an exaggerated sinker.
Don Mock 1:20
Okay, crazy. Crazy.
Rob Broadfoot 1:21
It takes a right angle, like literally like a right angle turn in the middle of the.
Don Mock 1:21
Halfway there?
Rob Broadfoot 1:22
Halfway there, it just stops and turns.
Alright, we’re gonna have to follow up in the show notes on what the deal is.
Best baseball movie ever?
Don Mock 1:35
God, there’s been some good. I mean, aren’t you gonna say Field of Dreams is the best one right? If we’re talking about the quality of film, and totality of of longevity and what. I mean Field of Dreams is the best one. But you can’t discount the fun that is Major League.
Rob Broadfoot 1:49
Wild Thing, right?
Don Mock 1:51
Isn’t, Wild Thing is the guy that’s in Major League?
Rob Broadfoot 1:55
Correct. Correct.
Don Mock 1:56
Willie Mays Hayes. You got everybody.
Rob Broadfoot 1:58
That’s, I think I enjoyed this more than Field of Dreams.
Don Mock 2:02
Was that Wesley Snipes? Was that, who was Willie Mays Hayes?
Rob Broadfoot 2:07
I think.
Don Mock 2:07
I think it was.
Rob Broadfoot 2:08
I think it was.
Don Mock 2:08
I don’t know. I don’t remember. Anyway. I would say that, I mean, what do you want? It’s like, Oscar winning movies, do you rewatch those things over and over and over again? Are Oscar winning movies on TBS that you stop and watch 20 minutes? No, Major League is. You know what I mean?
Rob Broadfoot 2:23
Major League is.
Don Mock 2:24
So, you probably watched something like Major League. Charlie Sheen was the main guy.
Rob Broadfoot 2:27
Yeah. He was Wild Thing. Yeah.
Don Mock 2:29
You probably watch Major League more than you watch Field of Dreams, right?
Rob Broadfoot 2:33
Right.
Don Mock 2:34
But, I would say that Field of Dreams is probably a better quote movie.
Rob Broadfoot 2:37
The quintessential.
Don Mock 2:38
Yeah, exactly.
Rob Broadfoot 2:40
Kevin Costner film.
Don Mock 2:42
So, pitchers pitching. What are we talking about here, agency pitching? Or do we have any other baseball pitching we want to mention because you know, I know we’re both thinking of the same thing.
Rob Broadfoot 2:50
Well, we have Phil Niekro. We have the greatest curve.
Don Mock 2:53
Well, knuckleballer right?
Rob Broadfoot 2:55
What’d I say curveball?
Don Mock 2:56
Yeah, that’s okay. Hey, man.
Rob Broadfoot 2:57
That’s not right.
Don Mock 2:58
We’re ad guys. We’re not baseball guys. We need Cuyler in here to talk baseball.
Rob Broadfoot 3:01
Yeah, but the knuckleball, so he’s the most famous knuckleballer, wouldn’t you say? Alright, I mean at least in Atlanta?
Don Mock 3:07
For Atlanta. I think Tim Wakefield is probably the most relevant current knuckleballer, because I think he was the last one. I don’t think there’s any knuckle bars left in baseball.
Rob Broadfoot 3:17
Are they dead?
Don Mock 3:18
It’s all about the power pitch, now.
Rob Broadfoot 3:19
Dead breed, knuckballers?
Don Mock 3:20
Yeah. Like no one’s throwing like a 68 mile an hour knuckleball? It’s all about the 102 mile an hour fastball. It’s not even about location anymore. It’s just about how hard and how fast you can throw it. Yeah, exactly.
Rob Broadfoot 3:31
I would love somebody to bring back the knuckleball.
Don Mock 3:33
That’d be awesome.
Rob Broadfoot 3:34
Wouldn’t hat’d be great?
Don Mock 3:34
No one would know how to hit it. You know?
Rob Broadfoot 3:36
That’s what I’m saying. You swing and the ball would get there three seconds later.
Don Mock 3:40
Yeah, it’s like every pitch is an off speed pitch, you know. So, we got knuckle ballers. And then we’ve got the famous I-285 incident. Who I guess earned the nickname to 285. Did you know that?
Rob Broadfoot 3:52
He did.
Don Mock 3:52
His teammates were calling him 285.
Rob Broadfoot 3:54
Yeah, and I thought about this too, because I’ve got a little bit of a rotator cuff injury myself, but he was a great sidearm thrower. Pascual Perez.
Don Mock 4:02
Yes, Perez.
Rob Broadfoot 4:04
Outside of Atlanta, do you know Pascual Perez?
Don Mock 4:06
No, no, because he has the fame.. Do you want to tell the story or do you want me to tell the story?
Rob Broadfoot 4:10
You go ahead.
Don Mock 4:10
Okay. So, the story is, not dissimilar to DC in the beltway, right. Atlanta, for those that don’t know, has two main freeways that go through the artery of Atlanta. And then we have a perimeter freeway 285, that is basically just a big circle that goes around the city of Atlanta, right. And kind of helps to find the metro area. So, Perez on his way to pitch one day and whatnot, and I looked this up, so I actually have info on this.
Rob Broadfoot 4:10
Oh, you did? Okay, good.
Don Mock 4:15
Yeah. He got lost on the freeway system and got stuck on 285 and just kept driving in circles.
Rob Broadfoot 4:46
Around.
Don Mock 4:47
Around Atlanta, right? And what happened is he ended up, he did make it to the ballpark.
Rob Broadfoot 4:53
Okay. Was it? Was it a postseason game?
Don Mock 4:55
It was not.
Rob Broadfoot 4:56
Or not?
Don Mock 4:56
It was not.
Rob Broadfoot 4:56
It was a regular season game.
Don Mock 4:57
No, however, he arrived 10 minute late. The game had already started.
Rob Broadfoot 5:01
Okay?
Don Mock 5:02
Okay.
Rob Broadfoot 5:02
But, it was only 10 minutes late?
Don Mock 5:03
So, yeah, he missed, because you got to hand in your lineups. I mean, he’s out. He couldn’t.
Rob Broadfoot 5:08
He couldn’t play?
Don Mock 5:08
He couldn’t. He wasn’t a starting pitcher couldn’t do it.
Rob Broadfoot 5:10
Right.
Don Mock 5:10
But, the trivia is Phil Niekro, is who pitched in place of him.
Rob Broadfoot 5:16
What!?
Don Mock 5:16
Yes. So, it must have been near the end of Niekro’s carrer, right and he got the win. Phil Niekro got the win.
Rob Broadfoot 5:23
Alright. Do you know what year, don’t say? But do you know?
Don Mock 5:25
No, I don’t know what year. I don’t know what year.
Rob Broadfoot 5:27
I’m gonna guess.
Don Mock 5:28
No, I don’t know. I couldn’t tell you.
Rob Broadfoot 5:30
I think it’s, I think it’s ’86-’87.
Don Mock 5:38
I don’t know. I mean, we can put it in show notes.
Rob Broadfoot 5:42
Was it after that?
Don Mock 5:40
I have no idea. I don’t have my phone on me. I can’t look it up. But yeah, randomly Phil Niekro. The great knuckleballer, right.
Rob Broadfoot 5:48
Yeah. Alright.
Don Mock 5:49
So random. Alright, there’s our baseball. Nobody tuned in to listen to two guys talk about baseball. So, switching from baseball, pitching to agency pitching.
Rob Broadfoot 5:59
Yeah.
Don Mock 5:59
Right. Very commonplace in our industry. Thoughts? What are your initial thoughts, impressions on how it works? How we do it, how we don’t or whatever, you know?
Rob Broadfoot 6:10
Yeah, I think in thinking about this idea and pitching. I immediately think about the glorified version of advertising that the general public sees, right?
Don Mock 6:23
Yes.
Rob Broadfoot 6:23
So, we’ve got Mad Men, which of course was the long running AMC, amazingly.
Don Mock 6:28
Yes. Well, produced Don Draper
Rob Broadfoot 6:32
Whom we’ve played golf with.
Don Mock 6:33
I was about to say that’s another podcast.
Rob Broadfoot 6:34
We’ve play golf with Jon Hamm.
Don Mock 6:35
We’ve played golf with.
Rob Broadfoot 6:38
Well not golf, but went to Top Golf with Jon Hamm.
Don Mock 6:40
I’m going to call a golf.
Rob Broadfoot 6:40
It counts.
Don Mock 6:41
I’m gonna call golf.
Rob Broadfoot 6:41
It counts.
Don Mock 6:42
Didn’t you do a second day with him though?
Rob Broadfoot 6:44
I did. I played at his place.
Don Mock 6:44
Okay, so you’ve you’ve legitimately, you’ve played?
Rob Broadfoot 6:44
I lost twenty dollars to him.
Don Mock 6:47
Okay. Well, hey.
Rob Broadfoot 6:48
Not only is he incredibly handsome.
Don Mock 6:50
Yeah.
Rob Broadfoot 6:51
He’s an amazing golfer as well.
Don Mock 6:53
Yeah. He’s a pretty athletic dude.
Rob Broadfoot 6:54
Yeah, he’s a triple threat.
Don Mock 6:55
Yeah. Yeah. And he’s incredibly nice. That’s another story. We’ll tell our Jon Hamm stories another time.
Rob Broadfoot 7:01
Yeah, story for another day. Anyway.
Don Mock 7:03
So we, have Mad Men. We think about the glorified version.
Rob Broadfoot 7:04
We think about the glorified version of advertising, and that was the sort of the, the pinnacle of advertising where, we’re martinis and everyone’s drinking all the time. And we’re pitching all the time and we’ve got these great storyboards and we’re pitching.
Don Mock 7:17
Yeah.
Rob Broadfoot 7:17
Airlines and doing all this great stuff.
Don Mock 7:19
Somebody comes in, it’s the big song and dance.
Rob Broadfoot 7:21
Yeah, and then fast forward, if you think about, ad nerds will know this. But, that show, The Pitch.
Don Mock 7:29
Yes.
Rob Broadfoot 7:29
Which was also on AMC, I believe.
Don Mock 7:31
Yes.
Rob Broadfoot 7:32
I didn’t fact check, but I think it was on AMC as well.
Don Mock 7:34
Yeah, I think because the popularity of that show, they did this weird reality, show called The Pitch.
Rob Broadfoot 7:38
Right. And it was a few years back and this was, so you’d have different agencies come in to pitch. And it’s an interesting notion. It’s an interesting idea. It’s fun to watch.
Don Mock 7:50
Yeah.
Rob Broadfoot 7:51
The parts that you don’t see are all the work that goes in to the pitch.
Don Mock 7:55
Yes.
Rob Broadfoot 7:56
And what that requires, and is that right for clients to ask or not ask or do or not?
Don Mock 8:04
Well, and for those that don’t know, I guess, the process generally is, hey, I’m a client. I have a big, I have a budget. I have, an opportunity here. I need help with advertising or whatever the case may be, right? And we’ll send in an RFP. Request for Proposals, right, to various agencies, and it’ll be a big, long list of all sorts of things to answer. Questions to answer and whatnot, right. And then sometimes I think what Rob is referring to is sort of the spec creative aspect to it right.
Rob Broadfoot 8:32
Right.
Don Mock 8:32
Hey, here’s our communications challenge. We have to sell more of our product or we have a specific service we want to highlight or whatever the case may be, right. And then it’s how would you attack this problem?
Rob Broadfoot 8:46
Come show us your best ideas.
Don Mock 8:47
Yeah, show us. Give away the ideas, basically, for free on the premise that you might win the business, of course.
Rob Broadfoot 8:54
Right.
Don Mock 8:54
I didn’t mean to interrupt you.
Rob Broadfoot 8:55
Oh, no it’s good. But, and pitches are handled in different ways, right? So, there’s sometimes you have the consultancy that’s brought in.
Don Mock 9:03
Yeah.
Rob Broadfoot 9:03
Most of the time, this is for large, large companies.
Don Mock 9:05
Yeah.
Rob Broadfoot 9:05
And they bring the consultancy in. They send the agent. They’re sort of the go between, between the agency and client. Right. And so they’ll send you the 78 Page RFP.
Don Mock 9:18
And those guys will ask for what’s your blood type? How many children you have?
Rob Broadfoot 9:23
Absolutely.
Don Mock 9:23
I’m gonna ask for the most excruciating amount of detail that has nothing to do with actually doing work on a day to day basis.
Rob Broadfoot 9:30
Right. Right.
Don Mock 9:31
Yeah.
Rob Broadfoot 9:32
So, there’s those. There’s that type, then there’s the other type where they reach out to you direct.
Don Mock 9:39
Yes.
Rob Broadfoot 9:39
Right, the client is, there is no middleman.
Don Mock 9:40
Yeah.
Rob Broadfoot 9:40
The client reaches out direct.
Don Mock 9:42
Yeah.
Rob Broadfoot 9:43
And so generally speaking, when you have like the consultancy style pitch, sometimes there will be a pitch fee.
Don Mock 9:51
Yeah.
Rob Broadfoot 9:51
But generally, more often than not, there is not.
Don Mock 9:54
Correct.
Rob Broadfoot 9:55
And so yeah, right. The idea is, bring us your best ideas.
Don Mock 9:59
Yeah.
Rob Broadfoot 9:59
Agencies one, two, three, four, and five.
Don Mock 10:01
Yes.
Rob Broadfoot 10:03
We’re not going to compensate you for that time.
Don Mock 10:05
Yeah.
Rob Broadfoot 10:06
And if you win, you get.
Don Mock 10:08
Hurray.
Rob Broadfoot 10:08
Yay, the win falls and all the millions of dollars and all those things.
Don Mock 10:11
Exactly.
Rob Broadfoot 10:12
The problem with that is, as I see it, is that the the toll that takes on the agency in terms of stress, in terms of man or woman hours, in terms of the financial implications, and everything, and the time that it takes away from actual paying clients that you already have.
Don Mock 10:28
Correct.
Rob Broadfoot 10:29
Can be detrimental to agencies.
Don Mock 10:30
Yeah, absolutely. Absolutely.
Rob Broadfoot 10:32
So, generally speaking, we try and stay away from those. I’ll go ahead and say that as much as as much as we can.
Don Mock 10:39
Yeah. But, I think one of the things that you and I both do agree on, is that not all all RFPs are written the same?
Rob Broadfoot 10:48
Absolutely not.
Don Mock 10:49
Right.
Rob Broadfoot 10:49
And I think that if we, so.
Don Mock 10:51
I mean, you mentioned, i’m going to jump in here. You mentioned the two different paths of the consultancy, right? Those are pretty formulaic. Those are tough, right? When clients come out direct, there’s a couple different ways. Normally, it’s, it can either be a very well written RFP, or it can be a very poorly written RFP, right. It’s like, I just found this online. I’m using this as a template to solicit business.
Rob Broadfoot 11:10
Right.
Don Mock 11:10
Whatever the case may be, right. So, I think sometimes we’ll get an RFP that absolutely has the correct vibe. You know, what I mean, is asking the right questions.
Rob Broadfoot 11:19
Yeah.
Don Mock 11:20
You know, is we’ll have a reaction to that where it’s like, oh, man, yeah. Like this is, this is right up our alley. This is our jam, you know?
Rob Broadfoot 11:27
Yeah. I think well, let’s tell a case study.
Don Mock 11:30
Yeah. Name, drop it.
Rob Broadfoot 11:30
So, a few years back, we got an RFP from a company called Agri Gold. And it was sent directly from the client.
Don Mock 11:38
Yeah.
Rob Broadfoot 11:39
And it was, I don’t even remember. It was probably 15 pages. It was nice and concise. But it was very clear that they understood exactly who they were.
Don Mock 11:48
Yes.
Rob Broadfoot 11:48
Exactly what they were looking for us, and did not care to go through any of the rigmarole of how many people work at your agency, what is your agency’s revenue, and all of those things that you see a lot of times.
Don Mock 12:00
But there was a little bit of that stuff in there. But it wasn’t overwhelming.
Rob Broadfoot 12:02
Nah. But it wasn’t, but it was it was a reasonable ask and it didn’t feel like big client.
Don Mock 12:08
Yeah.
Rob Broadfoot 12:09
CYA stuff, right.
Don Mock 12:10
Sure. Sure.
Rob Broadfoot 12:11
So, that came through, and we read it and went, wow, this is this is really interesting. It was a cool product that they were looking to promote. And we kind of read it and true to form like, your gut tells you a lot. We kind of went wow, this this seems, this seems cool.
Don Mock 12:27
Yeah, we can totally do this.
Rob Broadfoot 12:29
We can totally do this. We should do this.
Don Mock 12:31
Yeah.
Rob Broadfoot 12:32
And chatted with them. They seem like really cool people and ended up being so.
Don Mock 12:36
Yeah.
Rob Broadfoot 12:37
And we totally answered it. And this is, I think, important, the way that you respond to the RFP, we always say we’re going to respond, the way that we want to respond and the way that we want to do business.
Don Mock 12:48
Yeah, authentic to who we are.
Rob Broadfoot 12:49
Authenticity is, I think, paramount.
Don Mock 12:51
Paramount.
Rob Broadfoot 12:52
And it totally worked out. In that instance, and we put in a bunch of upfront work, actually did and got the job, and got the client, ended up doing fantastic work with really cool people.
Don Mock 13:04
Totally and all that where it was some of that work, not all of it, but a few pieces are actually on our website.
Rob Broadfoot 13:10
Yeah, it was Let’s Talk Seed.
Don Mock 13:12
Yeah.
Rob Broadfoot 13:13
It was sort of the campaign platform and we had some really cool work that we’re proud of. So yeah, go to the website and check it out.
Don Mock 13:18
Yeah, super fun.
Rob Broadfoot 13:19
But, I think that’s kind of what it amounts to. There’s no right or wrong answer as to whether you should pitch or whether you shouldn’t pitch.
Don Mock 13:26
Yeah.
Rob Broadfoot 13:27
You know, when it’s right.
Don Mock 13:28
Yeah.
Rob Broadfoot 13:29
it’s different for different size agencies.
Don Mock 13:31
Yeah, for sure.
Rob Broadfoot 13:31
Of course.
Don Mock 13:32
I mean, if you’re a gigantic agency, you have a pitch team. Well, that’s all they do. And they almost treat it like VC money in regards to we just need one of these 10 to hit. And then it covers the fees for everybody internally in this on that, right.
Rob Broadfoot 13:46
Right. I think back to the pitch, I think, you know, I remember.
Don Mock 13:50
The TV show, that you mentioned earlier?
Rob Broadfoot 13:52
Yeah and what I liked about that was, there was a case where Waste Management came in, and they were the client.
Don Mock 13:58
Yeah.
Rob Broadfoot 13:59
And all the teams came in and pitched and the idea that I liked best was, this agency came in and their whole platform was “trash can”. So, it was a nice spin on tust trash can.
Don Mock 14:09
Yes.
Rob Broadfoot 14:09
And it was all about the positive effects of recycling and waste management, all the things they did as a corporation.
Don Mock 14:15
Yeah.
Rob Broadfoot 14:16
And I thought that was super awesome. Like, I love just that simple. Simple trash can into a positive.
Don Mock 14:21
Yes.
Rob Broadfoot 14:22
And I love that. And they didn’t win.
Don Mock 14:25
Yeah, I mean, sometimes clients don’t pick the smart ones.
Rob Broadfoot 14:27
Which is crazy. Yeah.
Don Mock 14:29
It’s up to them.
Rob Broadfoot 14:29
I couldn’t tell you which won.
Don Mock 14:29
Yeah, well, here’s what’s interesting about that story, is that you remember the one that didn’t win.
Rob Broadfoot 14:35
Right.
Don Mock 14:35
Because that resonated, because it was probably a smarter, more interesting solve.
Rob Broadfoot 14:39
Right.
Don Mock 14:39
And for whatever reason, they didn’t go with that one. Yet the other one was probably not as memorable.
Rob Broadfoot 14:45
Right.
Don Mock 14:46
So, that’s interesting. So, clients have the right to ask anybody any question.
Rob Broadfoot 14:53
Yes.
Don Mock 14:53
We have the opportunity to say no, right?
Rob Broadfoot 14:54
Yes.
Don Mock 14:55
And many agencies do say no, to a certain extent, but as long as there are a lot of people banging on the door to get into get the business and are willing to do work for free. I mean, the pitching that sort of component will continue, right. I think what, my sort of interesting, weird take on on pitching in general, and we just kind of talked about how, for the most part, we don’t respond blindly. It’s really the opportunity has to feel right, I guess, in regards to pitching. And part of that is because I feel very strongly that pitching is kind of like getting married before you even meet each other, or date or kiss or anything, right? It’s, hey, here’s this opportunity fill out the stuff goes free work, or whatever, and boom, now we’re trapped in this relationship for a year, two years, three years, whatever the case may be. And I do say trapped, because you’ve never worked together yet.
Rob Broadfoot 15:45
Right.
Don Mock 15:46
If you do select a new firm, and then I’m not surprised at all, that there are certain clients that are just always in review, and they’re always in RFP, right. Every two years, they jettison whatever, because either the relation the relationship doesn’t seem like it was set up properly to begin with and I feel like that is a fault of the get married before you even date each other. Right? A lot of our clients that we’ve worked with for gosh, like over a decade, for crying out loud, you know? It’s the very first project, was a small little project. It’s a nice little date, it’s got to work for you as much as it’s got to work for us.
Rob Broadfoot 16:21
Right.
Don Mock 16:21
And then we grow together. So I mean, again, we’re not opposed to responding to RFPs. I don’t love doing spec work, just being totally honest, because you don’t really have an opportunity to ask the client what happened. What’s worked in the past, what hasn’t worked in the past? You’re kind of just kind of shooting from the hip a lot of times, right?
Rob Broadfoot 16:44
There are so many amazingly talented creative agencies.
Don Mock 16:51
Yeah.
Rob Broadfoot 16:49
A lot of people can do a lot of great creative, but if you don’t have a great relationship with the client, you’re not going to get the best work. Do you know what I mean?
Don Mock 16:58
Yeah, I do know.
Rob Broadfoot 16:58
Great creative can come from anywhere. But great creative is really only the, I don’t wanna say small percentage, but maybe half of it.
Don Mock 17:06
Well, it has to be based in a strategy for what they’re trying to do.
Rob Broadfoot 17:10
Well, it has to be based in a relationship where you’re working with people you like and enjoying doing the work, and that’s going to foster a higher level of creatives. And to your point, you go through a pitch and it’s like, okay, well, the matchmaker put us on a date. Yeah, I guess we’re, here we are.
Don Mock 17:26
Surprise, we’re married.
Rob Broadfoot 17:27
Yeah. If you think about new business as a strategy, or business development as a strategy. We’ve been fortunate enough that referrals, we do really well with referrals.
Don Mock 17:39
Yeah, it’s a trust business.
Rob Broadfoot 17:41
We do and it’s because we start with, to your point, let’s dance before we date, kind of philosophy and start with one and then build a longer term relationship.
Don Mock 17:51
Absolutely. I think there’s a, I’ve never watched it. It’s one I haven’t watched, but the reality show Married at First Sight. Have you ever watched this?
Rob Broadfoot 17:58
No.
Don Mock 17:59
No, I mean, I’ve seen it. I’ve seen it, like on Netflix or something like that, but I don’t know that I have a big interest in throwing that one on. I mean, what’s the hit rate for couples that have been married at first sight and stayed together, forever? Right?
Rob Broadfoot 18:13
Right.
Don Mock 18:14
It’s kind of like a weird, it’s it. There’s kind of an analogy there, I guess, to pitching with clients. So, yeah, it’s a weird. It’s an interesting, you know, I don’t know. I mean, can you think of any other industries that this type of approach works outside of advertising?
Rob Broadfoot 18:31
Most often no. I mean, if you think about like, let’s say you want to build your dream house.
Don Mock 18:35
Right.
Rob Broadfoot 18:36
You’re gonna go to three architects and go, alright, draw me up the most wonderful plans, and then I’m going to pick the one that I like.
Don Mock 18:43
Yeah.
Rob Broadfoot 18:43
And then I’m going to pay for that.
Don Mock 18:44
Yeah, but I’m not going to pay anybody else.
Rob Broadfoot 18:46
I’m not gonna pay anybody else. Or a cabinet maker or anything.
Don Mock 18:50
Yeah, I don’t. I mean, I don’t know.
Rob Broadfoot 18:51
Yes, there are other RFPs situations.
Don Mock 18:54
Yes.
Rob Broadfoot 18:54
Where you’ve got to come in and you’ve got to present, you do your things. But I think, the idea that you’re coming in presenting, here’s the final.
Don Mock 19:02
Here’s the final product.
Rob Broadfoot 19:03
Here’s the final product.
Don Mock 19:04
Yeah.
Rob Broadfoot 19:05
And you’re either gonna buy it or you’re not.
Don Mock 19:07
Yeah.
Rob Broadfoot 19:07
That’s different than if you’re like, if you’re interviewing consulting firms, or for whatever the case may be. It’s different.
Don Mock 19:15
Or cabinet makers like you said, I mean, and we’ve worked with a cabinet manufacturer actually. We still work with the cabinet manufacturer quite honestly. I mean, think about how many different stains, varnishes, colors and then treatments of doors are are for cabinets.
Rob Broadfoot 19:27
Right.
Don Mock 19:27
You imagine a cabinet maker building your entire kitchen three different ways? Oh, here it is colonial, here it is modern, here it is whatever.
Rob Broadfoot 19:33
Based on this packet. Packet of papers that I gave you.
Don Mock 19:36
And then delivering that to your house, right? Three different full sets of cabinets in your house and then going okay, install the one you like the most.
Rob Broadfoot 19:44
Yeah. Right.
Don Mock 19:45
You know, it’s again, that’s an extreme example.
Rob Broadfoot 19:48
It’s an oversimplification, of course.
Don Mock 19:50
For sure. For sure.
Rob Broadfoot 19:50
I think to a certain degree, the same principles apply and sometimes clients do give pitch fees, which they should.
Don Mock 19:57
Absolutely.
Rob Broadfoot 19:58
For the time in the work and the effort.
Don Mock 20:00
Yeah.
Rob Broadfoot 20:00
But anyway, we could go round and round on this subject, and maybe we will. Maybe we’ll do an episode two. I think it’s worth talking about.
Don Mock 20:08
For sure.
Rob Broadfoot 20:10
There is no right or wrong answer.
Don Mock 20:11
No.
Rob Broadfoot 20:11
It’s just sort of how you approach it as an agency and as a company.
Don Mock 20:15
And how clients approach it.
Rob Broadfoot 20:16
And how clients approach it.
Don Mock 20:17
There’s many reasons why, I mean, we haven’t really talked about that side of the table, but there’s many reasons why they would put an account in review.
Rob Broadfoot 20:17
Correct.
Don Mock 20:18
I mean, for a variety of reasons, right. So, yeah, it’s not going away, I guess, and it is part of, but it is interesting that it is very synonymous with our business or with our industry.
Rob Broadfoot 20:36
Correct. Correct.
Don Mock 20:37
Alright, where can the people find us, Mr. Rob?
Rob Broadfoot 20:40
If they’re so inclined, they can find us on the interwebs at mocktheagency.com.
Don Mock 20:44
Sweet.
Rob Broadfoot 20:44
And of course on all the socials.
Don Mock 20:47
Clickety clack, at those fingers.
Rob Broadfoot 20:48
Clickety clack.
Don Mock 20:49
They’re typing.
Rob Broadfoot 20:50
@mocktheagency, and we always like to solicit feedback and ideas.
Don Mock 20:54
Yeah.
Rob Broadfoot 20:55
Comments, concerns, all that good stuff. So, thanks for tuning in today. Appreciate it and we’ll see you next time.
Don Mock 21:00
Thanks everybody.
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