Want a commercial that doesn’t just fill airtime—but actually gets people to notice your brand, remember your message, and take action?
Companies that make TV commercials are typically full-service advertising agencies or production companies that handle everything from concept and scripting to filming and post-production. These teams specialize in creating high-quality ads that help businesses connect with large audiences through broadcast or streaming platforms.
Let’s break down what these companies actually do, what they’re called, and why MOCK, the agency might be the team you’re looking for.
Who Makes Commercials for TV?
The job of crafting a TV commercial doesn’t fall to one person. It takes an entire ecosystem of creatives and technicians.
Generally, TV commercials are produced by:
- Advertising agencies that handle strategy, creative direction, and messaging
- Production companies that handle the nuts and bolts—filming, editing, sound, lighting, and delivery
At MOCK, the Agency, we bring both under one roof. That means fewer handoffs, faster turnarounds, and better results. You get a team that’s already in sync—and works directly with you.
What Are These Companies Actually Called?
The industry calls them a few things depending on their role:
- Advertising agency – Handles creative strategy, writing, branding, and client communication
- Production company – Handles shooting, equipment, casting, editing, and technical aspects
- Full-service agency – Offers both
MOCK falls into the third category.
We’re a full-service design and advertising agency that doesn’t just dream up great ideas—we actually make them. In-house. Fast. With style.
No third-party confusion. No “let me ask my director of accounts.” Just direct contact between you and the creative brains doing the work.
Who Designs TV Commercials?
Designing a commercial is a lot more than just pointing a camera and saying “go.”
Behind every second of airtime is a crew of creatives working through every visual and word:
- Copywriters craft the message and voice
- Art directors map out the look and feel
- Graphic designers and animators add visual elements that carry your brand identity
- Creative directors oversee the cohesion and ensure the vision stays intact
At MOCK, we cut the red tape so you can talk directly to the people actually making your work. The ones pushing pixels, choosing typefaces, and framing your story.
How the Commercial Process Actually Works
So, how does a commercial go from idea to screen?
Here’s a look at the typical process:
1. Strategy + Brainstorming
We start by asking: What’s the goal? Who’s watching? What’s the message?
Then we brainstorm ideas—lots of them. We explore tone, visual direction, and storytelling angles based on your audience and business goals.
2. Scriptwriting + Storyboarding
Once we land the concept, we write a script and build out a storyboard.
This lets everyone visualize the final spot before cameras ever roll. It’s your roadmap—complete with visuals, dialogue, transitions, and voiceovers.
3. Budget + Timeline Clarity
Before anything is shot, we talk openly about scope, expectations, and the cost of making your commercial.
This transparency keeps everyone aligned creatively and financially—because nobody likes surprises during production.
Who Films TV Commercials?
Filming is where everything comes to life—and where good planning pays off.
A full production team includes:
- Director – Shapes the vision and manages the shoot
- Camera operators – Handle camera setups and filming
- Lighting and sound techs – Ensure visual and audio quality
- Set designers and stylists – Bring visual polish and brand alignment
- Talent – Actors, voiceover artists, or real employees
At MOCK, our production team works directly with our creative department. No silos. No gaps. Just clean execution from start to finish.
From Footage to Final Cut: Post-Production
Once the cameras stop rolling, the post-production team takes over.
This is where raw footage becomes a polished TV-ready piece:
- Editors shape the narrative, trim scenes, and add transitions
- Sound engineers adjust levels, add music, and finalize voiceovers
- Visual effects artists enhance the footage with motion graphics or animation (if needed)
- Colorists give the ad a final grade to match your brand tone
We don’t just deliver a commercial. We deliver your commercial—the one that feels like your brand, speaks to your audience, and performs on screen.
Client Collaboration: The Secret Weapon
Here’s where MOCK stands apart from the typical agency model.
At traditional agencies, clients often get filtered through multiple layers of account managers and project coordinators. By the time feedback makes it to the creative team, something’s usually lost in translation.
We skip all that.
With MOCK, the Agency, you collaborate directly with the creatives building your campaign. Want to talk to the designer? Done. Need to clarify something with the editor? We’ll patch you in.
This cuts down revision time, minimizes confusion, and leads to smarter, faster results.
What Makes a TV Commercial Successful?
Let’s be real: A TV commercial is only worth it if it works.
And “works” means it:
- Grabs attention immediately
- Communicates clearly in 30–60 seconds
- Reflects your brand visually and tonally
- Leaves the audience with a next step (buy, learn, visit, etc.)
Success also depends on how it’s produced. A beautiful commercial that misses the mark on messaging is just noise. A clever script that’s poorly shot won’t stick. That’s why MOCK treats every step—from script to screen—as one integrated process.
Why MOCK Is Built for Commercial Work
Some agencies do everything. Few do it well. At MOCK, the Agency, we’ve spent decades building commercials that actually get results. Not just for local brands, but for national players too.
Here’s what makes us different:
- Creative and production are in the same room
- Clients talk directly to the people making the work
- We move fast—but never sacrifice quality
- We’re deadline-driven—and never miss them
And most importantly: We’re partners, not vendors.
We’re not here to check boxes. We’re here to make you look great. To take work off your plate. And to build the kind of creative that makes people stop, listen, and act.
How Much Does It Cost to Make a Commercial?
We get this question a lot. And the answer? It depends.
There are variables—length, style, number of locations, special effects, talent, post-production. But the best place to start is by getting on a quick call.
We’ll walk you through your options, timeline, and the cost of making your commercial in a straightforward, jargon-free way.
Our goal isn’t to upsell—it’s to build exactly what you need with zero wasted spend.
At The End Of The Day
Companies that make TV commercials do more than just shoot pretty footage.
They tell stories. They solve brand problems. They move fast when it matters most.
At MOCK, the Agency, we bring together a tight-knit crew of creative thinkers, writers, designers, and production pros to take your message from idea to airtime—without layers of delay or confusion.
We’ll help you look great. We’ll get it done right. And we’ll have fun doing it.
Ready to make a commercial that actually works?
Let’s talk about your next big idea. Whether it’s a 30-second broadcast spot or a brand video with staying power, we’re here to help.
Website: https://mocktheagency.com/
Phone: 470-225-6814
Email: hello@mocktheagency.com
Address: 247 14th St NW, Atlanta, GA 30318
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