Episode Transcript
Don Mock 0:19
All right, episode 119 we’re back, Rob
Rob Broadfoot 0:22
is it 119?
Don Mock 0:23
it’s 119
Rob Broadfoot 0:23
Why did I think we were at 120.
Don Mock 0:25
No, that’s gonna be, that’s gonna be the next one.
Rob Broadfoot 0:28
It’s gonna be huge.
Don Mock 0:28
Yeah, yeah, 120 of these things. Can you believe we’ve done 119 of these.
Rob Broadfoot 0:32
I was gonna say that’s a lot.
I
Don Mock 0:34
know.
What is left to talk about? You know, are we yawning already I guess we are
Rob Broadfoot 0:41
that was a half that was a half hiccup.
Don Mock 0:43
We have no maybe we are out of things to talk about.
Rob Broadfoot 0:46
We’re gonna talk about the excitement of the wonderful first date.
Don Mock 0:51
Yes, the wonderful world of first dates. Thought that’d be a fun topic for today, coming off the heels of, we just did a first date with a brand new client, right? And got our first assignment, did a bunch of stuff. And there’s a, you know, there’s a learning curve in that first date, right? There’s a, hey, we’ve never, we’ve we’ve spoken, you know, we understand what you think you need, right? We have a brief, we have an assignment. We’re hard at work. Things are happening, right? But until you kind of go through that very first Showcase Showdown, the presentation, right, round one presentation, you don’t really know how the relationship’s gonna go, right?
Rob Broadfoot 1:31
I mean, yeah, you kind of, I mean, because what we do is so subjective a lot of times, yeah, It’s custom, custom, right? You don’t really know it’s kind of like an actual first date, you are kind of figuring out the conversation, likes, dislikes, hobbies, you know, all of this kind of
Can
Don Mock 1:49
Can you swear on the call?
Rob Broadfoot 1:50
Can you swear on the call?
Don Mock 1:51
Yeah, yeah. I mean, we do a lot of swearing here, haha
Hey we got to get it out here because we can’t do it at home, right? Yeah, So I think, you know, again, not to name names or anything specific, right? But it’s a visual identity project for a client that we did. And, you know, we’ve got the marching orders, but we don’t know their esthetic yet. We don’t know their taste, and they weren’t working with anything that was already fully baked or cooked or done, right? It’s truly, like, here’s an idea. We have kind of a semblance of something that someone else did that we don’t like. So we, you know, we know that. We know we don’t like this, right? But we’ve also, we got a name for this product, but we don’t really have the product figured out yet. We don’t know how many SKUs we got. We don’t even know what type of package this thing, right? I mean
Rob Broadfoot 1:57
Yeah, that’s important too, because sometimes you have a first date, but it’s a first date with somebody who has an established product or brand, right? And with that, it’s a little bit different, because, you know, kind of what sandbox the brand has been playing in. There’s history there, you have an esthetic, established and all of these things. This was truly a first date, the brand hardly even exists, it’s in its infancy, if that. And so we were coming in, truly into a naked sandbox.
Don Mock 3:13
And also, too, not, I feel like I’m beating it, but I was like, It’s B to B, but it might be B to C. We’re not really sure.
Rob Broadfoot 3:20
We don’t know where it’s gonna go
Don Mock 3:21
I was wait a minute, what? Yeah So that was kind of a funny sort of twist on it too, right? And, you know, a lot of buzzwords in the brief like modern, you know, it’s like, like, these random, nebulous sort of, right? So anyway, where we’re going with this is for this interesting assignment. Our approach on this was very much a scatter shot shotgun approach, and I think we were very honest with them at the beginning, right? It’s like, Hey, here’s what we’re about to see today. Right? We have gone in a lot of different directions, very purposefully, right, to try to figure out, not necessarily even to pick the identity that you’re interested in, it’s really more to ferret out the paths that we don’t want to pursue any further Right? to figure out what is appropriate for this brand and where we think, where you guys feel, you know, what’s you know, does it justify the price point where? What is the price point we don’t even know yet, you know. So you know, very much a shotgun approach to all these different directions, right? You know, both from a visual expression, both from a typography tone, you know, style of illustrative design, style of all the different things, right? And I think that presentation went really well.
Rob Broadfoot 3:23
Yeah, I think so too. I mean, in this case, with this particular brand launch and product launch, really, it was us trying to figure out with them collectively, trying to figure out are what is it refined? Is it historic? Is it nostalgic? Nope, we’re going very contemporary, all of these different things. And trying to figure that out. And then you find out too, even in this particular case, again, we won’t name names, but oh well, the brand is in part, named after the CEO’s daughter.
Don Mock 5:10
Yeah. Surprise, surprise. Thanks for dropping that on us after we’ve worked.
Rob Broadfoot 5:17
Certainly throws a little bit of a wrench into things, not in a bad way.
Don Mock 5:20
no, not in a bad way at all, but. But it might have eliminated past from the get go, in terms of, like, quirkiness, you know what I mean, or things whimsy, or yeah, all these things, yeah. So it’s, it’s yes, it’s, oh, surprise, it’s someone’s name, and not just someone like your daughter, right?
Rob Broadfoot 5:40
Yes, pressure is on.
Don Mock 5:41
Yeah, exactly. So all that to said, I think the call went really well. It’ll be very interesting to see what the feedback is on there. But I think, you know, if we’re talking about first dates, I think an approach for first dates, especially as it relates to advertising and design agencies, right, yeah, is kind of not to try to nail it right from the get go, because that’s unrealistic. You’re not going to go from project start to project done in one call, it’s to try to sort of express a lot of different design parameters out in a lot of different ways, to figure out what’s the appropriate brand tonality for this brand, and then you refine from there, right, right? And I know we’ve mentioned this on on the podcast before, but when we’re working on brand designs and especially visual identities and things like that for clients, you know, all of our first runs are all black and white, right? We don’t do any color whatsoever, because color is so subjective and can really, really influence, you know, design decisions and things like that, right? So, so even limiting your color palette to just a gray scale black and white thing really, still gives you the ability, though, to explore so many different avenues. It’s unreal, right?
Rob Broadfoot 6:46
Yeah, we always tell people you a you’re always going to need a black and white version of your of your mark. yeah, take the color out of it, and it’s just one more variable that helps focus on the actual, in this case, mark itself, strength or weakness of the mark without the ‘I hate orange’ you know, or whatever the personal influence might be
Yeah.
Don Mock 7:08
yeah, it’s like, who cares about orange? It can be purple. Yeah, exactly. So, you know, that’s one approach to first dates. You know what I mean? Kind of cover all bases, right? Just make sure that you’re not trying to set yourself up for failure by trying to nail everything in one in one meeting. You know, oftentimes, actually, when I’m presenting logos, sometimes I’ll be very up front and say, Hey, is your logo in here? I don’t know, Maybe it is, but maybe it’s not, you know. But just manage expectations on We’re on a journey of visual discovery together that sounded really fancy on a journey of visual discovery. Where is it? So I’ve got my binoculars, but we’re taking the journey to help build this brand, you know, and it is kind of truly one foot in front of the other, but, but there’s always that, I don’t know how you feel about it, but there’s always a little bit of that, like nervous anticipation on All right? We’ve never partnered with these guys together. What’s it going to be like? You know?
And some people, it’s funny, like we, you know, through covid and everything, we’ve gotten used to these screen shares, right? And sometimes people have their cameras on, sometimes they have it off, it’s different variables, right? And it’s interesting to be blathering on and talking about how awesome we are, but then try to read the room right Versus how we used to do it
Rob Broadfoot 8:23
read the monitor
Don Mock 8:23
which was, like, in person, like, we’re in a conference room, looking at things, right? And you’re trying to read the monitor, and someone turns it off, and then they turn it back on the camera, you know what I mean?
Rob Broadfoot 8:31
It’s definitely different,
Don Mock 8:32
Yeah, or just the stone cold, like, Man, I am getting nothing from these people, you know, like, like, I have no clue if they’re digging this, if they’re hating this. Like, What in the world? It’s so funny.
Let’s eliminate those two right off the bat.
Rob Broadfoot 8:54
Let’s eliminate them right off the bat. Yeah, we do. We always have to tell clients our feelings aren’t going to be hurt, our feelings aren’t going to be hurt.
Well, there’s two things that we that we also do too. We always say, when we’re first presenting to to clients, right? on the first date, we always say, hey, yes, we are sensitive creatives. However, we are not going to take offense. This is what we do for a living, and oftentimes the best way to get to the correct pathway is to turn things over. And we always tell clients, hey, if there’s stuff you don’t like, let’s just turn it over and go ahead and get it off the table, because a lot of times it’s easier to sort of move down the funnel that way. Oh, we know we don’t like this. We know we don’t like it.
Don Mock 9:07
Yeah. Well, and it’s delicate dance, too, with that first date on how much do you show right? Because, because you want to show them a depth and breadth of ideas and thinking and rationale, which I think is important, right? I mean, I want people to get a value for what they’re spending, right, to explore fertile ground, to figure out, to your point, which paths to eliminate, right? But you don’t want to show so much stuff.
Rob Broadfoot 9:51
Don’t overwhelm them
Don Mock 9:52
don’t overwhelmed and it’s paralysis by analysis, and I don’t know what in the world is going on, you know? So, like, you show somebody 50 logos, and they’re like, what? you know that. You know that’s a Don’t ever do that everybody that’s totally insane don’t that.
Rob Broadfoot 10:05
We usually on the first on the first date. We will always typically come in with, with, with more, we’ll over deliver. And we over deliver for a number of different reasons. One, because we don’t know where we’re going to be playing, and we want to make sure that we have enough basis covered, that we that we find something that strikes a chord, right? Strikes positive chord and then also, too, we like to make a good first impression, right? I mean, everybody, everybody does like more.
Don Mock 10:33
You dress up a little bit more on that first date, right?
Rob Broadfoot 10:35
But then so, so it’s always, it’s always worthwhile to put in, you know, the extra time and work to over deliver on that first round. And then, you know, you over deliver in different ways along the pathway. But project two, you won’t see as many, because now we’ve narrowed it down to the pathway and so you’ll be a little bit more refined and a little bit less scatter shot as they say,
heading
Don Mock 10:57
Yeah, heading down… So right now we’re in that interesting, nebulous zone where we don’t know what’s happening.
Rob Broadfoot 11:01
No
Don Mock 11:01
It’s over on that side of the fence
and
Rob Broadfoot 11:03
But back to the like, the not being able to read the room and things we say on the first date. One of our other lines is, okay, that’s a lot of me talking. We we are, our flow, typically, regardless of who’s presenting is,
Don Mock 11:20
Are you saying the song and dance that we do? the tap dance
Rob Broadfoot 11:21
Yeah, our methodology, and it’s different for everybody, I’m sure, but we like to kind of go through all of the work and then sort of recap, and then kind of hand it over for first reactions, Generally speaking, versus as we go, versus presenting one and then discussing it, and then discussing it, and then presenting the second one, we like to sort of get the whole lay of the land out there, and then ask for feedback. And so there’s always that. It usually goes something like, Okay, that’s a lot of me, me talking for about 20 minutes. I’m gonna sit back and take a sip of water and and hand it over to you guys for feedback. And then there is, there’s that moment of, like, all right, three, what are we about to get?
Don Mock 11:22
Yeah, yeah. Well, we’re, I mean, if anybody’s listened to this podcast before, it’s very clear that we’re pretty casual in the way that we discuss things. You know, it’s not, it’s not, I mean,
Rob Broadfoot 12:15
It’s a conversation
Don Mock 12:15
Yeah, it’s a conversation. It’s not, it’s, you know, and we, and we oftentimes tell everybody, especially on the first date, hey, super chill, super relaxed. We’re going to navigate you through this presentation. You know, please interrupt If you got questions along the way.
Rob Broadfoot 12:27
No one ever does
Don Mock 12:29
Otherwise, I’m just going to keep this train rolling, right, yeah. And no one ever interrupts. It’s very rare when someone’s like, Hey, I got a quick question, or, Oh, I really liked that, or, oh, what were you thinking, you know, like, everyone kind of just is sitting there taking it in, right? And we are very cognizant that we hit a lot of people with a lot of information. So there’s a lot to take in all at once. You know, I get it right, but it’s funny reading the room as I mean, man, you’re into page 10 on this presentation. You’ve been talking for like, solid eight minutes. You’re getting nothing off of this screen. You’re like, oh my god, is you know, what’s, you know? And you know, it’s pretty funny.
So I
Rob Broadfoot 13:04
I am happy to report that 99.999% of the time we get a good response.
Don Mock 13:09
Absolutely, yeah, yeah, yeah. Almost universal. It’s, it’s and again, I think to your point about how we we take them through all of the thinking before we sort of wrap it up. I think that is beneficial. So that it helps everybody understand, here’s, here’s our approach to the project, right? And here are the comprehensive ways to answer those questions. You know, coming at it from different viewpoints, if that makes sense, yeah. So, yeah. I mean, again, we almost don’t know any other way. I mean, we kind of, we kind of are the way we are, and we operate the way we operate, you know. But it seems to work really well for us. And I think, you know, it’s, it’s supposed to be fun too. I mean, it’s, you know, hey, it’s commerce, is strategy. It’s important, you know
Rob Broadfoot 13:52
It’s show and tell you know, it’s show and tell time, and our clients always say, Oh, this is the most fun part of our job. Because we forget. We take for granted that marketing directors, they’re not looking at Creative all the time. They’re planning and doing strategic and all this kind of other stuff that isn’t as fun as doing the creative. The other thing that we tell people too, and I think this is great advice for anybody at the end of the presentation, we always like to get just sort of the gut reaction, right? We like to play a little game where we always where we always say, Okay, if you had to pick one, like, right now, yeah, what would it be?
Don Mock 14:27
Just the way it is, no changes.
Yeah, get away from it.
Rob Broadfoot 14:28
You got to pick one. So always like to play that little game. And we do that because there’s a reason behind it. We do that because a your gut reaction is important, yeah, but we immediately follow that with, hey, it’s nice to see the initial reaction of what you gravitate towards. And then we tell clients, go home and live with it.
Get away from it. You know, we say, or I think our cut lines, put it up on your fridge, or put it under your pillow, or whatever you need to do, spend some time with it. Get away from it and then come back to it and see if you’re still feeling the same way, because a lot of times you’ll see a shiny new object and go, Oh my gosh, that’s amazing. And then a few days later, maybe there’s maybe, oh, I didn’t think about it this way, didn’t think about it that way.
Don Mock 15:12
Yeah. You got to let it sit in. I know it’s a fast paced world, and we got to make decisions, and things are happening and timelines and spreadsheets and whatever, but you know, you got to make that, decision soundly you do if you’re going to build a bunch of things, you know, on top of whatever that first decision is.
Rob Broadfoot 15:27
Just don’t let too many people make that decision.
Don Mock 15:30
Yes, well, that’s where we get into what you mentioned earlier, the subjectivities portion about right? You know, I mean logo A and logo B, will they both do the job? Sure, but then there’s like, Hey, I showed it to my family.
Rob Broadfoot 15:43
oh, no, you did what?
Don Mock 15:46
Yeah. They’re not thinking about it from a strategic perspective. They’re thinking about it more like, I like this
Rob Broadfoot 15:52
Well, and that’s the thing, because it’s creative and because it’s designed, and because it’s everybody wants to be involved, it’s exciting, and it’s fun, it’s cool here’s my piece of art that we created. What do you think of this? And so, of course, everybody wants to have an opinion, but it’s important to be selective in who is involved in the decision making. Otherwise you end up with just, you know, a mixed bag of committee designed by committee.
Don Mock 16:18
Designed by committee is, yeah, that’s generally speaking, not a recipe for great design. I mean, it’ll get the job done, good enough for government work, right? But it’s not.
Rob Broadfoot 16:27
It tends to water down the strength of whatever the initial idea was.
Don Mock 16:33
totally agree. Yeah, you know, it’s topical, because we literally just said that. It’s a fun kind of first date. You had mentioned before we jumped on this. When we’re talking about ideas for this one, a previous first date from our lives, that I would say,
Rob Broadfoot 16:47
oh, yeah, yeah,
Don Mock 16:48
I don’t know if I should tease that up or not.
Rob Broadfoot 16:51
No, it’s fine. So first that’s the funny thing about first dates, right? Is just like an actual first date, some can go well, some bad. You can have an awkward moment. Maybe we shouldn’t talk about politics on the first date. You know, all of these funny things. So, you know, I would say we have a pretty great success rate in our first states. But a funny anecdote was, we had a client, sort of, in the educational technology slash educational space. I’ll say this was years ago.
Don Mock 17:18
We can name them.
Rob Broadfoot 17:20
Promethean
Don Mock 17:20
Yeah, the Promethean boards that are in like, K-12 schools and things like that. That interactive whiteboard technology,
Rob Broadfoot 17:27
Interactive whiteboard technology. And it was, we got the brief, and we went in to present. It was a campaign. It was a full on campaign.
Don Mock 17:38
Full Campaign. Now, important to note, I’m gonna interrupt you. Important to note, they had a lot of products.okay? They have multiple sort of interactive whiteboard displays, and they had different names for different sizes, and the different sizes had different technologies. And then there was an entire ecosystem of devices that all interact differently
Rob Broadfoot 17:57
with hardware and software.
Don Mock 17:59
Yeah, it was so, you know, first date. But it was like, man, we’re like, well,
Rob Broadfoot 18:04
and I will say their nomenclature at the time was very confusing. It was very, very confusing.
Don Mock 18:10
Yes, Well, part of the reason why we were brought in to help figure out and define how to explain was complicated. And then, and then couple that with, I’m going off track. But like, you know, they’re a global company that’s all over the place, right? And so it’s, Hey, how do we develop this messaging, hierarchy, brand strategy campaigns
Rob Broadfoot 18:30
that can be universally,
Don Mock 18:32
that could be universally translated, and like, all over the world, you know? I mean, we’re talking like every like China, Africa, Middle East, you know, Europe, like the whole, right? So it was, it was really interesting thing, but this, this one particular first date, and I’ll tag you.
Rob Broadfoot 18:44
Yeah. So we go, so we go, we go out there to present in person.
Don Mock 18:48
How many campaigns we bring to that thing? Seven, five. How many?
Rob Broadfoot 18:51
Probably 5 to 7 campaign ideas, yeah,
Don Mock 18:55
and multiple executions within each campaign. Remember?
Rob Broadfoot 18:58
Oh yeah, okay. And so we went out and we went through our presentation. And I think it, I mean, we had gone through the entire presentation, presented all the campaign,
Don Mock 19:08
at least a half hour, right?
Rob Broadfoot 19:09
at least, at least a half hour
Don Mock 19:11
in person.
Rob Broadfoot 19:11
Feeling good about it, presenting, doing well, you know, the vibe was good, and then I don’t remember, I don’t remember exactly how it was articulated, but, but it basically was as soon as we were kind of done presenting and turning it over for feedback, one of the very first comments was, okay, well, that’s not the actual correct product.
Don Mock 19:33
Yeah, you guys have done all of this work on the wrong product.
Rob Broadfoot 19:38
On the wrong product, yeah, yeah. And I just remember being like,
Don Mock 19:45
Yeah. Oh, no. Now, well, the gears were turning immediately on. Are any of these platform ideas universal enough to use?
Rob Broadfoot 19:55
How do we salvage it?
Don Mock 19:56
Yeah they’re not specific enough. To, like, specific hardware, like, oh, this has a better piece of technology. And we’re still up at that, up at that higher level, right, of brand benefits, right?
Rob Broadfoot 20:08
And that, and that horrible news was immediately followed by, but we really love these ideas, and we absolutely want to, let’s do another round and just a little bit of clarification. Let’s talk through it.
So I think the importance,
Don Mock 20:19
And important to note we worked with them for multiple years.
Rob Broadfoot 20:22
Oh, they became a great client. We have a whole hard bound book of all the campaigns we did for them.
Don Mock 20:29
Yeah, absolutely, absolutely.
Rob Broadfoot 20:31
But I think, I think the the takeaway from that is even, even in an awkward first date like that, where you present the wrong campaigns for the wrong product, we were able to show our thinking and our ability and our creativity, maybe not our cognitive ability to understand, but they could see through that, and could appreciate the creativity and understood that, that with a little bit of redirection, we could solve the solve the challenge.
Don Mock 21:00
I can only imagine what they said after we left, in terms of, like, you know, yeah, great guys, great thinking, great approach to the project. But what a bunch of flighty creatives that weren’t even working on the wrong
Rob Broadfoot 21:15
Did they even listen to what we were talking about? oh gosh
Don Mock 21:18
what?
But also to maybe it reinforced the fact that, you know, their entire naming convention and everything was just such a mess.
Rob Broadfoot 21:28
Yeah, that’s how we justified.
Don Mock 21:29
Yeah, that is, that’s how we go to sleep at night. Yeah, yeah. No, we screwed the pooch on that one. Let’s call it what it was. We totally worked on the wrong thing.
Rob Broadfoot 21:39
Only time that’s ever happened.
Don Mock 21:40
That is the only time that’s ever happened.
Rob Broadfoot 21:42
Yeah. And we did salvage it, and it went on to be a great relationship for many, many years with them.
Yeah,
Don Mock 21:47
Yeah, yeah. I mean, there’s, you know, I am reminded of another first date shout out to Rick Leach.
Rob Broadfoot 21:54
Oh, Rick Leach.
Don Mock 21:54
Our old client, Rick Leach, right in the medical device space, medical orthopedic device space. I remember, we don’t have to go through the whole story, but they were with a previous firm that they weren’t happy with. He was kind of dating around, trying to find a new partner, right? It’s kind of how my memory reminds myself of this, right? And it was like yeah come in for Showcase Showdown, I mean take a look, and let’s do a little capabilities and this and that, you know? And I remember, like, I mean, that dude is, he knows his stuff, you know? absolutely knows what’s going on, right? And I remember, do you remember what we talked about in the parking lot on the way, on the way out of that building? I will remind you
Rob Broadfoot 22:32
I don’t
Don Mock 22:33
It was one of two things. Is either going to happen from this first date, and there is no in between. It is one of two things. We are either going to party like rock stars and we’re going to get along great and everything is going to be awesome, or it is going to go down in a fiery burning, you know, like it is going to crash and burn on an epic scale, and there will be, like, we’re done
Rob Broadfoot 22:54
A true hit or miss.
Don Mock 22:55
Yeah, yeah. It was because I think that was the capabilities to just sort of explain, hey, learn a little about you learn a little about us, you know, yeah. And then we got a little assignment out of that, like a little tester, and it was, man, this thing’s either gonna go great, or it’s gonna go poor. But the good news is both of us will know, basically, immediately if this is going to be a relationship that will continue or not, you know. So I always remember that, I always, I always have that he’s kind of that interesting, of like, man, that’s the, you know, super highly intelligent client that absolutely knows this and knows what he wants,
Rob Broadfoot 23:28
Knows what he wants, very decisive in a good way.
Don Mock 23:31
Yeah. And to your earlier point of, hey, we’re insecure creatives, but we can take it. Remember doing logos? You remember doing logos and he was like
Rob Broadfoot 23:39
I hate this. That was crap.
Don Mock 23:41
Yeah, he goes, this one looks like a urinal. Turn that piece of paper over immediately.
Rob Broadfoot 23:48
But I love this one, yeah
Don Mock 23:49
And it was like, it was, like, awesome. I mean, hilarious and so bizarre, But totally worked, you know. So
Rob Broadfoot 23:56
I just thought of an outstanding first date story. I know we’re running out of time now.
Don Mock 24:01
No, It’s our own podcast. Take your time.
Rob Broadfoot 24:02
And I’m not afraid to say who the client was, either. This was many, many years ago in my career, and we got the chance to meet with Comcast, the southeastern division of Comcast, before it was XFINITY. So years and years and years and years ago and they had a need for some TV work for the southeastern region. And so I went in to go present capabilities and talk about
Don Mock 24:30
This was old school too, right? you guys had boards.
Rob Broadfoot 24:33
Oh, yeah, well, yeah, yeah, this was portfolio stuff, yeah. So there’s the very first meeting we and we met with these two gentlemen, the two clients and we start talking about ourselves and presenting our capabilities, and I’m not even joking you, the main client 10 minutes into it, slams his head down on the table and starts fake snoring and going. Literally, like
Don Mock 25:00
So insulting. What a jackass.
Rob Broadfoot 25:02
And it was, and it was, it was like, Oh my gosh, this is the worst first date. Like, what do I do? So, what did I do? I slammed the portfolio shot and said, All right, fine. What’s the first project? Let’s get to work. And he popped his head up, and he said, Okay, great. Here’s the brief. We need a spot on this, and we need this and that, this and that this and that and this and that and we were off and running, and again, that turned into a fantastic relationship. And we, you helped me, yeah, a bunch of that stuff too. We worked on a lot of that together, and did God knows how many TV spots for those guys over the years. But that was, you talk about a terrifying first date, that was…
Don Mock 25:38
Well, again, that’s like, you’re either gonna crash and burn immediately or you’re gonna party like rock stars, right? There’s literally no in between. There’s no middle ground. It’s either we’re in or you’re out, you know, like, like, which is great. So, but, yeah, I mean, can you do that? I mean, you can do that, I guess these days
Rob Broadfoot 25:53
You can, you shouldn’t.
Don Mock 25:54
but people don’t behave. Yeah, well, but we’re showing our age a little bit there, but, yeah, yeah. I mean, it was that guy didn’t want to listen to another BS,
Rob Broadfoot 26:04
he didn’t want to hear an agency spiel, he just wanted to get to work, which you know, yeah, there’s a lot to be said for that and he, he also, too, is one of those characters who was very decisive, knew what he wanted And was a smart guy and understood good work. And we did some great work for those guys over the over the years. Yeah, anyway, first dates in business, in what we do, a lot like first dates in real life they can be awkward, they can be quirky, they can be super fun, and they can lead to great things.
Don Mock 26:32
Yeah, absolutely, absolutely. Where can people find us to book us for a first date Rob?
on
Rob Broadfoot 26:36
on Bumble. We’re on Bumble, no, we’re on all the dating apps, You can find us there, Tinder, that’s right, no, of course, on the internet’s you can track us down, www.mocktheagency.com, or find us on the socials were not hard to find. there either under the same name and title @mocktheagency and we are open to dating. We’re ready to mingle.
Don Mock 26:59
Yeah, we’re single and ready to mingle.
Rob Broadfoot 27:01
So hit us up, and we would love to take you out on our first date.
Don Mock 27:04
All right, thanks, everybody. Bye.
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