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A lot of people don't think about self-assessment when it comes to business. But if you ignore the importance of assessing your company for growth and success, it can really hurt your brand and your future. Self-assessment allows you to take a step back and evaluate your company objectively, identifying areas of strengths and weaknesses. This process can help you make informed decisions on how to improve and transform your business operations and drive growth. Companies that regularly assess their performance in various areas, such as operations, marketing, and customer service, are more likely to identify potential issues and opportunities...
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Every business faces challenges, but when a company is struggling, it's essential to ask the right questions to identify the root of the problem. Then you can work on transforming your brand into what it needs to be to succeed. What are some questions every struggling business should ask? The key is to look into how you are currently functioning and what you could be doing to make the most of your opportunities. Here are some specific questions that can help you address where you need to make changes. And if you need help, we do more than just graphic...
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Big brands often set the tone for innovation and creativity. By leveraging design, advertising, and digital strategies, companies like Starbucks, Adidas, and Dunkin have managed to create memorable campaigns that resonate with their audience and drive business growth. How did the marketing masterminds do this so successfully? They invested in understanding their target market and crafting campaigns that speak to their values, interests, and aspirations. At the same time, they also kept a keen eye on current trends and adapted their strategies accordingly. Let's take a closer look at the marketing strategies and transformations of these brands and how they...
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With the rapid pace of change in technology and consumer behavior, outdated marketing can do more harm than good to a brand's image and overall company performance. While outdated marketing is bad, having no marketing at all can also be detrimental to a company's success. In this article, we will explore the pros and cons of both outdated marketing and no marketing in order to determine which is truly better for businesses. The Dangers of Outdated Marketing Outdated marketing can be a major detriment to your brand's image for several reasons: Loss of Relevance: Brands that fail to keep up...
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In today's highly competitive business environment, equipping your sales team with the right tools and resources is essential for driving success. One such critical tool is marketing collateral, which plays a significant role in supporting the sales process and enhancing overall performance. In this blog post, we will explore: What marketing collateral does for a sales team What is sales marketing collateral? What role does collateral play in your selling process? Why is marketing collateral important? Why is sales collateral important? By understanding the value of marketing collateral and its role in the sales process, businesses can better support their...
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Episode Transcript Don Mock 0:19All right, episode 76. We're back and we're back with a special guest and a special friend, J. Gonzo. Say hello, J. Gonzo. J. Gonzo 0:25Hey, how's it going, everybody? Don Mock 0:27All right. I don't even know how to do an intro for you, to tell you the truth. Because you are a renaissance man. J. Gonzo 0:33Multi-hyphenate, I think, is what we call that these days. Don Mock 0:35Yeah, and I don't even know how long we've known each other. It's been...
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Episode Transcript Don Mock 0:20All right, Episode 74. Everybody, we're back. In crazy turn of events- Rob Broadfoot 0:27Crazy? Don Mock 0:28Yeah. We literally just talked about Ted Lasso, Apple TV, soccer, all that good stuff. Then crazy news happened yesterday. Rob Broadfoot 0:38What was the big news you ask? Lionel Messi. Don Mock 0:42Coming to MLS. Rob Broadfoot 0:43Coming to MLS. Don Mock 0:43Yeah. Turning down other leagues and deciding to come to MLS. Rob Broadfoot 0:48Turning down $1.5 billion of Saudi money. Don Mock 0:52I know....
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Episode Transcript Don Mock 0:20All right, we’re back everybody, Episode 71. We have a special guest. Our friend Jantzen Cole is sitting with us. Say hello to the people, Jantzen. Jantzen Cole 0:27Hey, good morning. Don Mock 0:28Yeah. All right, Jantzen. Do you want me to do your intro? Or do you want to tell us a little bit about yourself or whatever? Jantzen is one of our clients. So I’m very happy that he’s sitting here. He agreed to this punishment in the morning. Jantzen Cole 0:41I’ll...
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"You never get a second chance to make a good first impression" (Will Rogers). In today's fast-paced, visually-driven world, the power of the first impression cannot be overstated. Enter the realm of graphic design. By enlisting the talents of skilled graphic designers, you can give your audience a positive first impression. In turn, you will elevate your brand's message, forge meaningful connections with your target market, and set yourself apart in an increasingly crowded marketplace. Hiring a great graphic...
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Episode Transcript Don Mock 0:20Episode 66, Rob, we're back. Rob Broadfoot 0:22We're back. Don Mock 0:23My catchphrase. I always have to say We're back. Rob Broadfoot 0:25We're back. Don Mock 0:26Alright, what are we gonna talk about today? I think you came up with an interesting idea. Rob Broadfoot 0:29Well, I watched last night that movie, The Ben Affleck directed and produced… I think he directed as well. I know he produced it. Did he direct it? Yeah. Don Mock 0:44I have no idea. I know he produced...
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