There’s plenty to think about when weighing the decision to hire an agency like MOCK or contractors to support your marketing department. Reducing Craziness in the Marketing Department Common problems some marketing departments face include: Lack of resources Unaligned Vision Internal Politics Within the Marketing Department External Pressures Department Demands Outside of the Marketing Department Unclear Objectives The marketing department is a vital part of any successful business, but managing it can be a real challenge. With too few resources, an unaligned vision and internal politics often clashing with external pressures, it’s no wonder so many departments find themselves in... read more →

We all need backup at some point in our lives. We want someone who’ll be there for us when we need them - someone who’s got our back. For us, we want to be that “someone” who has got our client’s backs. For many of our marketing director clients, they don't always need someone to help... until they encounter an issue with a big project or overwhelming work requirements. Then hiring a graphic design and marketing agency is a big deal. So what are the reasons marketing departments all for backup? Why does the marketing department need support? What do... read more →

It doesn't matter if you've been a marketing director for 12 months or 12 years - there is bound to come a time when your team would benefit from some outside support. Bringing in a marketing specialist to support your team could be necessary because your work and creativity have hit a trough or plateau, and you need some outside inspiration to help motivate your team. Or, it could be because you're inundated with a huge project and the stress levels are way too high for your team to cope with in a healthy way, and so you look to... read more →

Supplementing your marketing department is a great way to increase the effectiveness of your business's overall marketing strategy. Supplementing means hiring an outside designer or professional to fill in some gaps in your skill sets and knowledge. Not only do you have your home team that you can count on, but now you can expand without hopping through the corporate red tape in a flexible way to really boost your productivity and morale. However, as with any big decision, there are some important thing to think about when supplementing your marketing department. Key points to consider: Utilization - How will... read more →