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Whether you are using print advertising, social media, or cold calling, you need strategies that work What are the 5 golden rules of advertising? Have a strong headline. Emphasize Benefits. Be consistent. Engage with your audience. Measure and Optimize. Let's look at each one of these a little more closely. Rule #1: Grab Attention with a Strong Headline In today's digital age, attention spans are shorter than ever. You need to start out strong. To stand out from the crowd, your advertising campaign needs a captivating headline that grabs the viewer's attention instantly. Craft a headline that is concise, compelling,...
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The digital age. Information flows freely at the click of a button. Will print newspaper survive in this digital era? No, there's no way solely print newspapers will be able to keep up. Newspapers are going to have to go big or go home. Big changes must be made for them to adapt to the digital realm. While print advertising itself still maintains its modern day relevancy, 3% or less of adults say that get info from printed newspapers. How Can Newspapers Survive in the Internet Age? For newspapers that have relief heavily on their printed form, there are some...
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In today's digital era, with the rise of online content and social media platforms, you might wonder how print publications manage to stay afloat and make money. How do print publications make money? The main ways they make profits are through print advertising, subscriptions, and newsstand sales. Are Magazines Still Profitable? Despite the digital revolution, print publications, including magazines, continue to be a lucrative industry. While it's true that the landscape has evolved, with many publications embracing digital platforms, magazines still hold a prominent place in society - unlike newspapers, which are declining quickly. Many readers appreciate the tangible experience...
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Print ads are a tried and tested method for reaching a wide audience. Is a billboard a print ad? Technically, yes. While not your traditional newspaper article, billboards ARE printed and count as a form of print ad. Let's talk more about print advertising and billboard advertising. Types of Print Advertising Examples Print advertising encompasses various forms of visual communication that are printed and distributed to a target audience. This can include: newspapers magazines posters brochures flyers and yes, billboards. Billboards are a specific type of outdoor advertising that IS printed. Like other print ads, they are copyrighted as creative...
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When it comes to print advertising, print ads in newspapers and magazines are still a popular and effective way to reach a wide audience. What size as print ads, specifically? What Size Are Print Ads in Inches? We're not talking about posters, flyers, and brochures - which are all forms of print advertising. We're talking about print ads specifically. Print ads are typically measured in inches. The size of your print ad will depend on the publication you're advertising in and the type of ad you want to create. Here are some common print ad sizes in inches: 1/8 Page...
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"He's copying me!" From elementary school children to marketing ad campaigns, the issue of copying is a big deal. Are print ads copyrighted? The answer is yes... and no. As forms of creative expression, print ads are automatically protected by copyright law as soon as they are created in a tangible form. This means that any original print ad is automatically owned by the creator and cannot be copied or used without their permission. However, there are certain exceptions to this rule. For example, if the ad falls under fair use, it may be used without permission (with the source...
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Print media is universally regarded as more trustworthy than its digital media, even among millennials. Why is print media more reliable? The creation and publication of printed content require dedicated time and effort, unlike digital media where information can be produced and published quickly. This inherent delay in print media allows for thorough fact-checking and editing, ensuring the accuracy of the content being published. What is Print Media? Print media refers to any form of media that is physically printed and distributed, such as: newspapers magazines brochures and flyers. Unlike digital media, which is accessed through electronic devices, print media...
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Are you passionate about graphic design and creativity? Do you have a natural talent for visual aesthetics? If so, you may be wondering if it's possible to become a self-taught graphic designer. The answer is actually No. You can't teach yourself something you don't know how to do. What you CAN do is choose to be a learner whether you have a degree or not. While going to a university and getting a degree in graphic design can provide a solid foundation, it's not the only path to career success in this industry. While the majority of working graphic designers...
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A seasoned graphic designer is often asked the question: "Do graphic designers use Canva?" It's an intriguing idea, especially for small business owners who are looking for cost-effective ways to create visually appealing content. In this blog post, I'll dive into the world of Canva and share my insights on its usefulness, limitations, and why it can't compare to the expertise and creativity of a professional graphic designer. Do Professionals Use Canva? Yes, professionals do use Canva, but it's important to understand the context in which it is used. Canva is a popular web-based design tool that offers pre-made templates...
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"Your brand is what other people say about you when you're not in the room." - Jeff Bezos If you're a business owner or a member of a marketing team, you may have wondered if a branding agency is worth it for your company. Are branding agencies worth it? Absolutely! We've seen firsthand the impact that a strong brand can have on a business. But before we dive into the benefits of branding agencies, let's first understand what branding is all about. What are the Benefits of Branding to a Company? Branding goes beyond just having a cool logo or...
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