Search Results for: market share

Running a startup is a bit like assembling a plane while it’s already in the air. You’re chasing funding, refining your product, and trying to convince the market you’re worth paying attention to—all at once. And while you’re doing that, marketing has this annoying habit of sitting at the bottom of the list. That’s where digital marketing agencies that help startups grow come in. They’re the extra hands (and heads) you need to get noticed without losing your mind—or burning through your budget. If you’ve been winging your messaging, posting on social here and there, or running ads at 2... read more →

When you’re racing to meet deadlines and your inbox is full of urgent requests, the last thing you need is confusion about who does what in your marketing department—or who owns your branding. Yet for many marketing directors, that’s exactly the daily reality. Maybe you’re frustrated that campaigns stall because no one owns the final approval. Or perhaps your team struggles to keep up with content and branding demands because roles aren’t clearly defined. If you’ve ever wondered why even simple projects feel harder than they should, the answer usually starts here: the typical structure of a marketing department. Let’s... read more →

Ever wonder why your campaigns don’t translate to closed deals—or why the leads you’re given go nowhere? You’re not alone. One of the most common points of confusion inside companies is understanding the roles that drive awareness versus the roles that drive conversion. So let’s clear it up. What is the difference between a marketing manager and a sales manager? In short: a marketing manager creates demand, while a sales manager converts it into revenue. One focuses on strategy and visibility. The other zeros in on relationships and results. They both aim to grow the business, but their approach, daily... read more →

Before a single attendee walks through the door, your event is already telling a story -- visually. Learning how to use graphic design to boost your event marketing is essential because these visuals are crucial, emphasizing that first impressions matter. The way your event looks -- on flyers, posters, digital ads, and social media -- directly impacts how people perceive it. Graphic design isn’t just about making things look pretty; it’s about creating a cohesive brand identity that grabs attention and drives attendance. Quick Summary for Featured Snippet To improve readability, the key points are clearly outlined below: Event branding... read more →

When your days are crammed with urgent deadlines, budget approvals, and endless creative revisions, managing a marketing team can feel like trying to juggle torches—while riding a unicycle.The stakes are high.Your team’s success fuels brand growth, but the chaos of poor collaboration and unclear goals may drain everyone’s energy. If you’ve ever worried that your marketing engine is stalling out, you’re not alone.Whether you lead a lean department or oversee dozens of specialists, the right approach may transform stress into momentum. Here’s how to do it—plus why branding should be at the heart of everything your team creates. 1. Start... read more →

Many professionals dream of becoming a Product Marketing Manager. But a big question holds them back: What education do you need to be a product marketing manager? If you’re feeling unsure, you’re in good company. Plenty of talented people worry that their degree doesn’t measure up or that they’ve missed a crucial step. The truth is, there’s no single path to this career. Most successful PMMs have a bachelor’s degree in marketing, business, or communications—and they build skills through hands-on experience. This guide breaks it all down so you can move forward with clarity. What Does a Product Marketing Manager... read more →

You know that person who seems glued to their phone during work hours—but somehow always knows exactly what to post and when? That’s a social media marketing manager. And no, they’re not just scrolling for fun. Let’s get one thing straight: a social media marketing manager doesn’t just toss up a tweet and hope for likes. They’re strategic thinkers, content creators, community builders, data nerds, brand defenders, and sometimes therapists—all rolled into one job. So, what does a social media marketing manager actually do? In short: they drive branding and visibility, making your company likable, searchable, and profitable online. But... read more →

If you’ve ever looked around during a campaign and thought, 'This would fall apart without the person keeping all the pieces moving,'—that’s the account manager. So what role do account managers play in marketing? They’re the glue. The translator. The fixer. They take complex marketing goals, align them with business needs, and coordinate everyone to get it done—on time, on budget, and without unnecessary drama. They're not just middle management—they're the reason campaigns get launched instead of stuck in revision limbo. Let’s break down exactly what that means. The Human API Between Clients and Creatives Account managers don’t just pass... read more →

You’ve got 27 emails waiting. Your budget’s due Friday. Your team is behind. Again. If you’re wondering what are the responsibilities of a managing director of marketing?—they’re the ones who take that chaos off your plate. They lead the team, drive strategy, manage the budget, and make sure marketing actually delivers results. This isn’t about managing people for the sake of it. It’s about building momentum, solving real business problems, and making marketing feel like less of a mess. Turn Strategy Into a Tool, Not Just a Document This role owns the marketing plan. Not just writing it—making sure it... read more →

Most brands show up at tradeshows hoping for results—few walk in with a strategy that delivers. Smart strategies for marketing at tradeshows help you cut through the noise, connect with the right people, and turn a handshake into real business. This isn't about just being seen—it’s about being remembered and knowing how to convert leads into clients. In this guide, you’ll learn how to create a booth that grabs attention, engage attendees in ways that matter, and follow up with precision. Every tactic shared here is built to help you make the most of every minute on the tradeshow floor.... read more →