Episode Transcript
Don Mock 0:20
All right, Episode 74. Everybody, we’re back. In crazy turn of events-
Rob Broadfoot 0:27
Crazy?
Don Mock 0:28
Yeah. We literally just talked about Ted Lasso, Apple TV, soccer, all that good stuff. Then crazy news happened yesterday.
Rob Broadfoot 0:38
What was the big news you ask? Lionel Messi.
Don Mock 0:42
Coming to MLS.
Rob Broadfoot 0:43
Coming to MLS.
Don Mock 0:43
Yeah. Turning down other leagues and deciding to come to MLS.
Rob Broadfoot 0:48
Turning down $1.5 billion of Saudi money.
Don Mock 0:52
I know. That’s crazy. That’s a lot of money.
Rob Broadfoot 0:54
That’s a lot of money.
Don Mock 0:54
It’s… one could argue, all the money. I mean, I’m familiar with the player. I’m familiar with his career, couldn’t tell you I’m familiar with what his career earnings are and things like that. I know Barca and everybody paid him bajillions of dollars.
Rob Broadfoot 1:08
I think he I mean, he’s got to have made hundreds of dollars in his career.
Don Mock 1:11
Hundreds of singles.
Rob Broadfoot 1:12
Hundreds of dollars.
Don Mock 1:13
We did a podcast a while back on celebrity endorsements, on personal brands, on things like that. So we can call this one the Leo effect. I mean, it’s pretty powerful global news, right, which is interesting that he just won the World Cup with Argentina. The arguably… you could say Mount Rushmore- put him on the Mount Rushmore of soccer players.
Rob Broadfoot 1:36
Oh, yeah.
Don Mock 1:36
Absolutely, you know him and Pele and whatever else. Maradona, maybe.
Rob Broadfoot 1:42
Ronaldo.
Yeah, Ronaldo. Hey, there’s four right there.
I mean, arguably, for those who don’t know, the quick recap is Lionel Messi is arguably one of the greatest players to ever play the game. And right now, I would say that the battle has always been, recently, between Ronaldo and Messi.
Don Mock 1:57
Yeah, who’s the best player?
Rob Broadfoot 1:58
Right. And Ronaldo currently plays, signed the Saudi deal.
Don Mock 2:01
He did sign the Saudi deal.=
Rob Broadfoot 2:02
Al Nissear, whatever it is.
Don Mock 2:04
Yeah, exactly.
Rob Broadfoot 2:05
So anyway, yeah. Messi has made all the money’s.
Don Mock 2:08
Yeah, it’s crazy. So it’s reported. David Beckham, obviously owns the team down in Miami. They played on Real Madrid back in the day together. They’ve got a good friendship, but what’s interesting, and I think what this is-
Rob Broadfoot 2:22
And Beckham did to the same thing for those who don’t know. He came over from the Premier League to MLS and that was the big deal at the time. So he’s very much following in those footsteps.
Don Mock 2:30
Yeah, so when he came over you know, MLS was, I would say, really a nothing burger.
Rob Broadfoot 2:35
In its infancy.
Don Mock 2:38
The deal was, he got the break the salary cap. He got to get paid, basically, tons of money. The league bent over backwards and changed all the rules for Messi.
Rob Broadfoot 2:45
They bent them.
Don Mock 2:47
They bend It like Beckham. But he was also promised an ownership, a stake in an ownership team, or whatever, which then catapult to 15 years later, however many years later-
Rob Broadfoot 2:56
And I think MLS subsidized the ownership. I think they subsidized his buy in for the ownership share.
Don Mock 3:04
Really?
Rob Broadfoot 3:04
I think that’s one of the differences between his contract and Messi’s contract from an ownership standpoint.
Don Mock 3:09
Yeah, interesting.
Rob Broadfoot 3:10
Fact check me on that one. But I think so.
Don Mock 3:12
Yeah, it’s fascinating. But what’s interesting is, we were literally just talking about Ted Lasso, we’re talking about Apple TV, and part of the deal for luring him over is profit sharing with Apple. Now, again, the contracts aren’t out. I don’t know that we’ll ever truly know the whole contract, but a lot of the reporting is he’s coming out, he’s gonna be in Miami, he’s gonna get paid tons of money, whatever the deal is. But part of the lore… there’s going to be a documentary on Apple TV about him, they’re going to film him, they’re gonna do all these different things. But it’s that in a team sport- this is interesting from a marketing perspective- in a team sport, you have now singled out one individual and you’re going to profit share league profits, with one-
Rob Broadfoot 3:59
- With one player.
Don Mock 3:59
One player on one team, which I think-
Rob Broadfoot 4:01
For those who don’t know, beginning this season, the 2023 season, Apple has all the broadcast rights for the MLS. So you’ve got Apple TV or Apple Plus. Then you’ve got what’s called the MLS season pass.
Don Mock 4:16
Correct.
Rob Broadfoot 4:16
Again, getting down in the weeds, all season ticket holders got a free MLS season pass.
Don Mock 4:18
Correct.
Rob Broadfoot 4:18
So they have all the broadcasts rights. So yes, the deal is that he gets-
Don Mock 4:30
Let me interrupt.
Rob Broadfoot 4:30
Go ahead.
Don Mock 4:31
But the broadcast rights- unlike every other league in the world, because it’s Apple- it’s global. Its global broadcast distribution. And they have an exclusivity for 10 years with MLS.
Rob Broadfoot 4:44
10 years!
Don Mock 4:45
Yeah. 10 years. Now Messi is not gonna play for 10 years.
Rob Broadfoot 4:47
No, no, no, but still, 10 years.
Don Mock 4:48
But like Premier League. When Premier League is shown in the US, it’s on XYZ networks and those networks pay for the right. But when it’s shown in South America, or when it’s shown in Europe, but Sky TV it’s different networks-
Rob Broadfoot 4:48
It’s fragmented.
Don Mock 4:52
It’s fragmented. What’s unique about the Apple model, and I think it’s like, what is it like 90 bucks, 80 bucks, something like that for the whole year?
Rob Broadfoot 5:07
I got it free because of the season tickets, so I don’t know what it is.
Don Mock 5:09
I think it’s around 100 bucks. Call it 100 bucks just for easy math. But that’s global distribution and you have one of the highest traffic, in terms of social media awareness. Athletes now, potentially profit sharing and part of the distribution deal of your sports league. It’s unbelievable.
Rob Broadfoot 5:26
Yeah. What I was reading yesterday was that specifically and again, no one’s seen the deal. So who knows? But the reports were that the profit sharing comes from new season passes, so it’s all the new subscription signups moving forward. He gets whatever percentage it is.
Don Mock 5:47
But consider that global.
Rob Broadfoot 5:49
Globally.
Don Mock 5:50
That’s insane.
Rob Broadfoot 5:52
Here’s your fun fact. I’m gonna shift gears for a second. Here’s your fun fact.
Don Mock 5:56
Hit me.
Rob Broadfoot 5:56
Your fun fact is, we talk a lot about these crazy numbers that we pay athletes. There’s the age old debate. Are they really worth it? Are they relevant?
Don Mock 6:06
No.
Rob Broadfoot 6:07
Here’s an argument for Yes. As a season ticket holder. I was looking up yesterday when they announced the news. So our season tickets, my season tickets for the game before, which is Atlanta. United versus Cincinnati. Which is the game right before we play in Miami.
Don Mock 6:30
Yeah, and for those who care Cincinnati is- right now- the number one team in the league.
Rob Broadfoot 6:33
The number one team in the league. So that’s a good game. That’s a great game and Mercedes Benz, great facility. So my seats were going for resale going for an average of about $115.
Don Mock 6:43
Okay, Okay.
Rob Broadfoot 6:45
They announced, and they hadn’t even formally announced it yet, but when it when it leaked
Don Mock 6:51
Because it leaked. Then later in that day, he went on TV.
Rob Broadfoot 6:54
Then he formally announced it. So it all happened in a day. But even before he had formally announced it, like an hour after it leaked, I went and looked at my tickets, just curious as to what the impact would be. I think, if you want to call it an average sale or resale price, in the same section was like, $1,800.
Don Mock 7:15
That’s insane. It’s totally insane.
Rob Broadfoot 7:17
Yeah. and so if you do the math on that a ticket that was $116, the next day, based on one man’s decision, it goes up well over 1,000%.
Don Mock 7:30
It’s unbelievable.
Rob Broadfoot 7:31
That’s one ticket for one game in one stadium. Now spread that percentage across all of the seats sold, and you start to see big, big, big numbers. And the impact that one player can make-
Don Mock 7:43
I know.
Rob Broadfoot 7:43
-On an entire league, not just a team, an entire league.
Don Mock 7:46
I know. And MLS has an inferiority complex to the rest of the world, probably deservedly so, because it is the youngest League. Leagues down in Mexico, South America, obviously the European leagues. We were talking about Wrexham, how it’s one of the oldest teams in the history of ever. MLS, how old is MLS? 25 years old? I mean, it started after the after we hosted the World Cup in what 94, 96? Somewhere around there.
Rob Broadfoot 8:11
Yeah.
Don Mock 8:11
I’m showing my ignorance here. I don’t know. Anyway, point being, league’s not that old. They’re going to use this to help catapult… I mean, immediately, they don’t even have to do anything. It just happened yesterday. Catapult the image of the league and no one’s even gotten to the point yet of, Oh, man, other people are gonna want to come play with him and things like that.
Rob Broadfoot 8:36
And that’s before selling a single jersey with his name on the back of it.
Don Mock 8:40
Oh, my God. I remember, because we are soccer fans in the office. I remember when Ronaldo left Premier League and went to Juventus. Forgive me, fact check me, whatever. Whatever the deal was that he signed, it was, you know, $200 million, or whatever the deal was. I remember reading in the papers. Statistically speaking, within a week of signing Ronaldo to Juventus they had already made half of his salary- whatever the obnoxious was- in Jersey sales.
Rob Broadfoot 8:40
In merch.
Don Mock 8:40
Yeah, in merch for Ronaldo.
Rob Broadfoot 8:40
Does he get any cut of that?
Don Mock 8:41
I have no idea.
Rob Broadfoot 8:42
Because that’s another… I wonder if there’s a little piece of the pie based on your merch sales.
Don Mock 9:17
I think different leagues, different rules. Like the NFL here is everything shared, so it doesn’t matter if one player sells more than the other. It all goes into the same pot. Then that pot gets redistributed out, and that’s how it all works. It’s my understanding Premier League teams, but I don’t know. I mean, Juventus is MLA for Syria. I don’t know how that works and how that breaks down, but Messi coming here clearly is allowed to sort of- I don’t wanna say make his own rules, but they’re kind of making their own rules for him.
Rob Broadfoot 9:17
If think about just the way the contract was put together, based on what we know. To compete with $1.5 billion, they had to put together this deal, that involves… so he gets whatever the team’s gonna pay him, which is not much because MLS doesn’t have a whole lot of money.
Don Mock 10:05
Yeah, they’re going to have to do some creative financials. He’ll be a DP. He’ll be designated player, which means he can get paid above the salary cap, but there still is a limit to that.
Rob Broadfoot 10:14
There still is a limit. So they had to put together the Apple share, which is, obviously, huge. They had to throw in the ownership portion of it.
Yeah, he’s gonna get a piece of something.
He’ll get a piece of owners- he will have, I think, first right of refusal to buy in ownership whenever he wants.
Don Mock 10:29
I’m unclear on this. Do you know if it’s a piece of Miami? Or is he going to get to do a new team? Because I know-
Rob Broadfoot 10:37
Good question. I don’t know. I just assumed it was Miami. But-
Don Mock 10:40
Yeah, because Garber said, we’re stopping at 30. And they announced San Diego as the 30th team. So there wouldn’t be a new… But again, it’s Messi, man. Break the rules-
Rob Broadfoot 10:48
I assumed it was ownership in Miami, but I don’t know.
I don’t know either, again.
I don’t know. But they had that part of it. Then they also have, he’s got to deal with Adidas. Adidas, obviously, does all the uniforms. They’re the sole provider of all that stuff. So he’s got to deal with Adidas, too. So they had to cobble together this crazy deal to get him to get him here.
Don Mock 11:10
Is he worth it? I would say yes. I’ll answer my own question. I would say yes.
Rob Broadfoot 11:14
I think so. Here’s why I think so. I think that MLS has, if you look at the bell curve, has as picked up major, major steam in the last five years or so.
Don Mock 11:28
Totally, totally.
Rob Broadfoot 11:28
The last five to seven years. I think Atlanta United takes a lot of that credit. Arthur Blank takes a lot of credit.
Don Mock 11:36
Totally, totally.
Rob Broadfoot 11:37
The building of the bends. and Just the way the team has done. So I think that, you had back in the day, they brought Beckham on, right?
Don Mock 11:47
Yeah and that helped advance the league.
Rob Broadfoot 11:49
That helped advance the league. Now Beckham’s an owner. That helps, I think, advanced the league.
Don Mock 11:53
Absolutely.
Rob Broadfoot 11:54
You’re seeing players now… MLS is a factory. We’re selling everybody off to Europe now. So you’re starting to see players- it’s not just the one-offs. So it’s not just Oh, we have a Beckham. We have one shiny object. We’re starting to have multiple shiny objects. And I think that that lends credibility globally for the league, because MLS has always been seen as far inferior league on a global scale.
Don Mock 12:21
For 20 years. it’s been the retirement league, too. When you’re at the end of your career, and you’re a big name, go to America. They’ll pay you a few million bucks. and you can kind of coast through the end of your career.
Rob Broadfoot 12:29
So I think Messi’s still got- we were talking about this yesterday- he’s still got a few years left.
Don Mock 12:34
Yeah. Oh, yeah.
Rob Broadfoot 12:35
In him, and I think absolutely. And I think part of part of the strategy… I’ve got kids who play soccer, and Messi is like, he’s the Jordan. He’s the Jordan for these kids.
Don Mock 12:50
Absolutely.
Rob Broadfoot 12:51
So I think that in and of itself, just going after the youth and getting the youth invested in MLS, is going to grow and grow and grow. So I would say yes, Yessi.
Don Mock 13:02
Yessi. If we shift this a little bit towards the world of advertising and design… and I don’t want to discount the global nature. I want to come back to that in a second. But one thing that I snuck a peek at when all this happened, is the socials- Instagram. What’s going on? Inter Miami as a team, I believe, had right about a million Instagram followers. Before the news broke. I think Atlanta United’s got about a million. I mean, a lot of teams have about a million, or maybe less than, things like that. Within a matter of hours. What, you looking up Atlanta United?
I was just curious about Atlanta United. Not even a million. We gotta half that. 115,000.
Okay. Wow. Wow.
Rob Broadfoot 13:17
And we are arguably one of the most popular MLS teams.
Don Mock 13:52
Especially online.
Rob Broadfoot 13:53
I would say.
Don Mock 13:53
Yeah, we’ve always had a really good social presence. All right. So where I was going with this, though, was Miami. I snuck a peek after the news after the news was confirmed. Boom, their subscriber base basically tripled. I mean, they went from a million to three and change. Then the next day, we checked this morning, or a few minutes ago and whatnot. 5.8 million. So almost a 6x multiplier in- call it 24 hours- of your social status. It’ll be really interesting to see what they do with that. Obviously, there’s going to be the general sports matchday lineups, or whatever like that. But how else can Miami- the team not the city- capitalize on the popularity of this one character, this one individual. Knowing that, again, I don’t want to discount the fact that… you’re talking about Ronaldo signed the Saudi deal, and he’s playing in the Saudi league. How do you watch Ronaldo here? I honestly have no idea.
Rob Broadfoot 13:53
I don’t. You’ve got to go into the dark web.
Don Mock 14:34
What’s the distribution for other leagues? And things like that. Everyone globally is going to be able to watch MLS, whether you’re in Australia, whether you’re in New Zealand- picking on that corner of the world- Europe, Africa everywhere. If you got the internet, you can watch it. Apple has done, I think, their UX is a little sketchy.
Rob Broadfoot 15:22
Super skethcy.
Don Mock 15:24
Well, they’ve done a pretty good job once you figure it out.
Rob Broadfoot 15:28
Once you crack the code?
Don Mock 15:29
Once you crack the code of being able to turn off all the scores, and then watch the game later. You can do a full game recap, or broadcast, you can watch the entire game, you can watch condensed.
Rob Broadfoot 15:40
Highlights.
Don Mock 15:41
So the accessibility to be able to watch what you want to watch, when you want to watch it, is unparalleled, compared to any of the other leagues.
Rob Broadfoot 15:51
That’s true. That’s true. So let me ask you this question.
Don Mock 15:54
Yeah, hit me.
Rob Broadfoot 15:55
Well, another fun fact. So LAFC, I looked them up. They’re a popular club.
Don Mock 15:58
Yes. They are the defending champions.
Rob Broadfoot 16:01
768,000 followers, just by comparison. Yeah, it’s a big number down in Miami. So my question for you is Apple interface. In what universe, by default, do I want the scores to be displayed on this? In what universe by default do you want all of your scores displayed?
Don Mock 16:23
I personally don’t want that. So I agree in that respect. However, you go anywhere else, it is the default. The answer you don’t want to hear is, you turn on ESPN, you see the score of every single thing down at the bottom of the screen, whether you want it or not. When you when you open up Twitter, you see the score of the basketball game, whether you want to or not. So you’re always given the score.
Rob Broadfoot 16:44
But you’re not going to ESPN online to watch the game.
Don Mock 16:50
I see where you’re going with this. I see where you’re going with this.
Rob Broadfoot 16:52
I mean, I mean-
Don Mock 16:53
So your update for the UX would be to default everything to not show the score?
Rob Broadfoot 16:58
Default to no score. And then make it a very clear-
Don Mock 17:01
Easy.
Rob Broadfoot 17:02
Hey, if you’d like to see the scores. So the way it works, and this isn’t-
Don Mock 17:07
Are you even going to be able to explain it? Because it’s so complicated. It’s unbelievable.
Rob Broadfoot 17:11
No, I’m not gonna explain how.
Don Mock 17:13
We’re bagging on Apple.
Rob Broadfoot 17:14
What I’m going to explain is, by default, when you go to the MLS season pass on Apple, it shows every score on every thumbnail of every game. There is a way to turn that option off, so no spoilers when you go to watch the thing, it’s not ruined for you. But you have to do a Google search go way down to figure out how to crack that code. I can’t understand from an interface… Somebody’s way smarter than me is making these decisions, so there’s probably a reason for it. I’m certain there is, there are a lot of smart people there.
Don Mock 17:14
But are they? Half the time I don’t believe that’s true, though. Look at max and HBO Max. What in the world have they done? and it’s got-
Rob Broadfoot 17:52
I mean, we’ll see how that plays out. But anyway, there are a lot of smart people at Apple. So I figure why would they make it so difficult to figure out how to-
Don Mock 18:01
But they also put the charging port of your mouse on the bottom of your mouse. We’re on a side hatch here. But what’s frustrating, too, is you need a PhD in System Preferences on Apple. Because if I’m on Apple TV versus you on an actual Apple device versus an iPad-
Rob Broadfoot 18:23
It’s all different.
Don Mock 18:23
It’s all different. It’s unreal.
Rob Broadfoot 18:27
Wouldn’t you? I’m stuck on this, I can’t get off. Wouldn’t you want, by default, for me to not know the score so that I would have to click Play? And make something happen.
Don Mock 18:36
I don’t disagree with anything you’re saying. I don’t disagree with that.
Rob Broadfoot 18:40
Apple.
Don Mock 18:41
I know. Well-
Rob Broadfoot 18:43
Rotten apple.
Don Mock 18:43
We’ve all been burned. Now we’ve all turned our scores off. So I recommend everyone, when you sign up to watch Messi, figure out how to turn all your scores off.
Rob Broadfoot 18:50
Yeah, reach out to us and we’ll send you directions on how to do it.
Don Mock 18:53
Yeah, we’ll make a little cheat sheet, a handy cheat sheet.
Rob Broadfoot 18:56
Are you excited to see Messi play?
Don Mock 18:58
I am excited to see Messi play. I am excited to see, I didn’t think that that would be really an easy opportunity.
Rob Broadfoot 19:07
Right, you thought you’d have to go to Europe.
Don Mock 19:12
He was just at PSG in Paris. Ticket prices, there weren’t crazy. I mean, it’s not hard to get a ticket to that. But you have to somehow get the Paris on when they’re playing.
A ticket to Paris is crazy.
So did I think that he would come into our backyard with any type of relevant frequency? Absolutely not. I think, for that reason, it is exciting. It will be really, really interesting to see what happens with ticket prices. I will be really interested to see how Miami capitalizes on the social aspects. How do they tie into the brand? How do they tie into advertising? We’ve talked about personal brands and all stuff beforehand, but was Jordan over exposed back in the 90s? The Bulls are winning championship after championship. He’s doing Gatorade ads, I want to be like Nike. He’s doing that. I don’t feel like really anybody ever got Jordan fatigue?
Rob Broadfoot 20:12
I do. I know one person who did.
Don Mock 20:14
Okay. You know somebody.
Rob Broadfoot 20:15
Scottie Pippen?
Don Mock 20:16
Oh, well, that’s a different story. Yeah, he did. There’s layered rationale for that. But to your point, soccer isn’t the number one sport here in the United States. It’s just not. It’s trending positive. So what will they do? Will there be Messi? I don’t think so. I don’t think it’ll get Messi fatigue. He’s an incredible athlete.
Rob Broadfoot 20:41
We won’t get fatigued because he’s gonna play for a few years and then he’ll be done. It’s not like we’re catching him when he’s 18 and a rising star? Like we did at Jordan. You won’t get the full story arc.
Don Mock 20:52
That’s true. That’s true.
Rob Broadfoot 20:53
Now, do you think he will come in, from a competitive standpoint. Do you think he will come in and dominate? I mean, is he gonna come in and let just like… is it gonna be like, if you didn’t know, “Oh, that guys better than all the rest?”
Don Mock 21:09
This is interesting. You’re kind of asking for it. We’re taking hot takes.
Rob Broadfoot 21:11
Or predictions.
Don Mock 21:12
Yeah, we’re doing predictions here, which is a dangerous game to play. I think he will be a highlight factory, just like Zlatan Ibrahimovic was. But it is a true consummate team sport. I don’t think that just him being in Miami automatically means that they’re going to win trophy after trophy after trophy.
Rob Broadfoot 21:32
No. No.
Don Mock 21:32
I mean, even in basketball, you had LeBron, Chris Bosh, and everybody and Dwayne Wade. Everybody played together. And they didn’t just win, hands down. I mean, you still have to show up and put the work in. It does remind me. I don’t know if you saw this in the news, too. Speaking about press and advertising and things like that. There was a thought that he would go back to his first team, Barcelona, where he started his career as like a 12-year-old or 13-year-old. They put out an unbelievably passive aggressive statement. I don’t know if you saw this.
Rob Broadfoot 22:00
I didn’t see it.
Don Mock 22:01
It was basically accusing him of taking the easy way out and going to the retirement league and taking it easy. That kind of stuff. It was really, really funny.
Rob Broadfoot 22:10
He kind of said that too.
Don Mock 22:12
Well, yeah.
Rob Broadfoot 22:16
It’s a more relaxed environment.
Don Mock 22:21
It’s hard to explain. It’s not like the guys Michael Jackson and can’t go anywhere in the world. But in Argentina, he certainly can’t go anywhere. And in Europe, to a certain extent, he’s unbelievably recognizable. I mean, and he’s a very specific height. He has very specific tattoos. I mean, it’s no like, “Oh, is that him?” It’s like, No, no, that’s him. There’s no confusing him. So I think being able to be in America, in a Spanish-speaking community, where it’s going to be easy quality of life. He already has a home there. He summers and vacations and stuff down in Miami. There’s familiarity there, and-
Rob Broadfoot 22:54
But you also take that statement and apply that to the level of play. In addition to the lifestyle.
Don Mock 23:01
Yeah, yeah.
Rob Broadfoot 23:02
You could interpret it your way. I’m not saying that’s how he meant it. I’m just saying you could interpret that way. Clearly, Barcelona interprets it that way.
Don Mock 23:11
Yes, absolutely. Hey, on a Wednesday night in New York City on a league game, that kind of doesn’t really matter. In the 80th minute, are you going 100% balls to the wall? No. I’m Okay with that. Our players do that now, too.
Rob Broadfoot 23:30
I think it’ll be interesting in terms of skill.
Don Mock 23:33
Yeah, well, what’s your prediction? Do you think he will come in and just immediately dominate?
Rob Broadfoot 23:36
I think he will come in and I think we will be treated to a skill level that we rarely see. Because I think that, even on Atlanta United we’ve got one of his World Cup winning teammates. To watch that guy-
Don Mock 23:53
Ball control.
Rob Broadfoot 23:53
Ball control.
Don Mock 23:54
It’s unbelievbale.
Rob Broadfoot 23:55
I mean he’s five foot six?
Don Mock 23:57
I don’t know.
Rob Broadfoot 23:57
I mean, he’s a tiny, tiny dude.
Don Mock 23:59
Little guy.
Rob Broadfoot 23:59
But to watch his ball control. It is far superior to almost anyone on the team, I would say.
Don Mock 24:06
Absolutely. I agree with that.
Rob Broadfoot 24:07
So I do think that he will come in and there will be a-
Don Mock 24:12
He will be a highlight machine.
Rob Broadfoot 24:12
It’s like Rooney. I mean, Rooney was a highlight machine when he came over here.
Don Mock 24:16
Absolutely. But like I said, Zlaton came in, was a highlight machine, scored amazing bangers. Did all sorts of amazing… but LA as a team, they didn’t win it.
Rob Broadfoot 24:25
I’m not saying they’re gonna… I don’t know that he will come in and elevate the team to win a bunch of trophies.
Don Mock 24:31
iIf he brings in all of his cast of character friends.
Rob Broadfoot 24:35
Then you got something.
Don Mock 24:36
Then we’re in trouble. Miami’s gonna dominate. It’s interesting, it’s so funny. We’re talking about Apple and Ted Lasso and now we’re talking about Apple and a real character.
Rob Broadfoot 24:48
Yep.
Don Mock 24:48
And the profit sharing, the marketing, the distribution, which I think is so important. Don’t discount that when you’re talking about any product. How do you get it out in the world? It could be the greatest product on Earth, but if you can’t go to the store and buy it, no one will know what it is.
Rob Broadfoot 25:04
I always liked Miami’s logo from the jump.
Don Mock 25:07
Oh man, awesome logo.
Rob Broadfoot 25:08
From the jump. They leaned into the flamingos and leaned into the Miami and went for it.
Don Mock 25:13
Is it Heron’s? I think it’s Herons.
Rob Broadfoot 25:14
Oh are they herons? Why did I think they were flamingos? Because of the Miami Vice?
Don Mock 25:18
Because of the pink. Yeah. Incredible, incredible brand. I love that it’s Spanish too. I love the colors. I love the whole thing. The whole thing is great. Hey, maybe there’ll be a little rival, finally. You know? I Don’t know.
Rob Broadfoot 25:31
Well, we didn’t even talk about-
Don Mock 25:33
I didn’t want to bring it up because it feels like a big kick in the nuts to me.
Rob Broadfoot 25:36
Tata.
Don Mock 25:36
Yeah. Yeah.
Rob Broadfoot 25:37
For those who don’t know, former Atlanta United coach, who won the cup with…
Don Mock 25:41
Yeah, he’s incredible.
Rob Broadfoot 25:42
There’s rumblings- because he’s coached Messi on two different teams.
Don Mock 25:45
Exactly.
Rob Broadfoot 25:46
The rumblings are that he- and the Miami coach is out. We know there’s space available, but the rumor is that Tata Martinez is going to potentially be the coach.
Don Mock 25:56
Yeah. Tata Martino.
Rob Broadfoot 25:57
Tata Martino. Sorry.
Don Mock 25:58
You’re thinking of Joseph Martinez.
Rob Broadfoot 25:59
I’m thinking of taking Joseph Martinez. He’s also an Atlanta. United player who took Miami.
Don Mock 26:04
Makes me-
Rob Broadfoot 26:04
Yeah, it would be bittersweet. Them comin’ to play in September. I’m gonna go to the game.
Don Mock 26:11
Give them all the applause, give them all the cheers. and then we’re done with that. And it’s time to Game On. Game on. You’re the enemy now. Anyway, really interesting. It’ll be very interesting to see what they do from a brand perspective, what they do from a social perspective, what the league does to help support that team, that player.
Rob Broadfoot 26:30
And how deals are structured moving forward. There’s more of these kinds of things, these broad and deals that get put together.
Don Mock 26:37
It blows my mind, in an unbelievable team sport, that one singular individual has negotiated as- tennis, you’re independent golf, you’re independent. If it’s a singular, I get it. But this one’s really, really unique. But a unique person, unique player, and we’ll see what happens. It’s just exciting news for everybody. So we’ll see.
Rob Broadfoot 26:55
We’ll see.
Don Mock 26:55
Alright, everybody, where can everybody find us on our socials, with our 5.8 million followers?
Rob Broadfoot 27:01
I think we’re down some.
Don Mock 27:02
Yeah, we’re not quite at 5.8 million.
Rob Broadfoot 27:05
We’re down a few. No. You can follow us on the socials, of course, @mocktheagency. Or visit us online at mocktheagency.com. We will talk to you next time.
Don Mock 27:16
Thanks everybody.
Comments are closed.