What are the most important skills of a marketing director? The most important skills of a marketing director are leadership, strategic planning, and creativity. They also need strong communication skills, digital marketing knowledge, and the ability to analyze data to make smart decisions. These skills help steer a brand’s marketing... read more →

The question of the day is this: What is test marketing in marketing management? Test marketing is when a great brand or company tries out a new product or marketing strategy on a small group of people before sharing it with everyone. It helps them see what works, fix any... read more →

Brands and their campaigns are managed differently today than they were a few decades ago. How has marketing management changed? It's shifted from traditional, broad campaigns to hyper-personalized, tech-savvy strategies powered by data. In simple terms, marketing management has changed because it’s become more digital, dynamic, and driven by customer... read more →

Are you new to CRMs? If you're wondering, "What is a CRM in marketing management?," let's get you up to speed. A CRM in marketing management is a tool that helps businesses keep track of their customers, organize their data, and manage relationships. It makes it easier to run campaigns,... read more →

The difference between marketing manager and marketing director comes down to one thing: vision versus action. They both work to make a brand effective in whatever niche you're marketing in. But marketing managers focus on getting the work done, while directors shape the strategy behind that work. Knowing these roles... read more →

Looking to break into the design world? Getting a graphic design internship is a huge opportunity to get real-world experience and build up that portfolio. To get a graphic design internship, you’ll need to: create a knockout portfolio, get your resume for internship applications ready, and make sure you’re applying... read more →

When it comes to creating your graphic design portfolio for an interview or online showcase, knowing how to photograph for a graphic design portfolio can make all the difference. This skill isn't just about snapping a quick picture — it's about presenting your designs in a way that highlights your... read more →

If you're heading into a graphic design interview, your portfolio is, hands down, a must-have. A well-curated portfolio not only highlights your design chops but also shows potential employers how you think. Here’s how to create a graphic design portfolio for an interview that stands out from the pack —... read more →

If you want your work to shine and land you jobs, your ideas for graphic design portfolio need to highlight your skills and creativity. Your portfolio isn’t just a collection of past work — it’s a visual story that shows what you can do for clients, whether you’re prepping for... read more →

A cool graphic design portfolio is your creative handshake. It’s how you introduce yourself to potential clients, show your skills, and tell your design story — all in one place. Whether you’re a graphic designer in Atlanta or anywhere else, having a portfolio that’s both visually striking and easy to... read more →