Marketing is an ever-evolving field, and marketers are constantly exploring new creative advertising strategies to capture the attention of their target audience. However, amidst all the complexity, there is a simple principle that has stood the test of time: the Rule of 3. What is the Rule of 3 in... read more →

In marketing, there are widely accepted strategies and controversial technique. Ambush marketing is considered pretty controversial. But what is it, and what is an example of ambush marketing? Ambush marketing refers to a strategy where a brand capitalizes on the publicity of a major event without being an official sponsor.... read more →

In the world of marketing, two terms that often get used interchangeably are "branding" and "positioning." While they are related concepts, branding and positioning serve different purposes in a creative advertising and marketing strategy. What IS the difference between branding and positioning? In essence, branding shapes the identity and personality... read more →

Whether you're a startup or an established company, you need customers. What are 4 ways to attract customers? Effective Marketing Strategy: Implement an effective marketing strategy that makes use of both traditional AND digital media to reach your target audience. Quality Products or Services: Offer high-quality products or services that... read more →

In today's interconnected world, businesses are expanding their reach beyond national borders to tap into international markets. This shift has given rise to global marketing strategies. What are the three global marketing strategies? The three primary global marketing strategies are: standardization localization and transnational strategy. Standardization involves using the same... read more →

It's a cluttered and competitive marketing landscape out there. That's where the creative ad comes into play. What is creative advertising? With its unique approach and out-of-the-box thinking, creative advertising has the power to captivate audiences, leave a lasting impression, and drive brand success. This is what we specialize at... read more →

When it comes to advertising strategies, there are two main approaches: push and pull. These terms describe how businesses engage with their target audience and attempt to persuade them to purchase their products or services. Is advertising push or pull? Advertising can be both push and pull, depending on the... read more →

In marketing, we have push strategies and pull strategies. But what is push AND pull strategy in marketing? Push and pull marketing strategies represent two different approaches to customer engagement. A push strategy involves directly pushing a product towards customers using promotional techniques, while a pull strategy focuses on creating... read more →