Episode Transcript Don Mock 0:21Episode 51. We're back, and we're back with Cuyler. Mr. C. Welcome back, buddy. Cuyler 0:26Thank you. Don Mock 0:27We were just literally in the other room, shooting the bull, as we're known to... read more →
Apr
28
Apr
27
Have you wondered how design, advertising, and digital interrelate when it comes to marketing? Design, advertising, and digital components form the crux of a robust marketing strategy. The design aspect focuses on creating visually appealing and engaging content that captures the target audience's attention. Advertising, on the other hand, is... read more →
Apr
26
Episode Transcript Rob Broadfoot 0:19All right, Episode 50. We made it, Rob. Can you believe it? 50? Don Mock 0:23Yeah, five, zero. Rob Broadfoot 0:25Five decades, half a century. Don Mock 0:27It's amazing. It's amazing. It only feels... read more →
Apr
25
Episode Transcript Cuyler 0:20Right episode 49 We're back and we're back with Mr. C instead of Rob filling in for Robbie. Mr. C is back. Cuyler is sitting in the copilot seat. How's it going, Cuyler? It's going... read more →
Apr
25
"When communication is effective, it leaves all parties involved satisfied and feeling accomplished" - Stevenson University In the world of marketing, communication is everything. Unfortunately, it's not always given the attention it deserves. Some of the common places where communication breaks down in marketing campaigns include between people within your... read more →
Apr
23
Have ideas in your head of what the perfect campaign looks like, but unsure where to start? What's required to execute on a marketing campaign? You basically need to know who you're trying to reach, a good plan for reaching them, and a way to evaluate if you were effective.... read more →
Apr
22
As a marketer, it's essential to ask yourself, your team, and your company the right questions to bring clarity to and improve your marketing campaigns. Here are some questions you can consider. Objective and Strategy: What are our overall marketing objectives? How does our marketing strategy align with our business... read more →
Apr
21
Episode Transcript Don Mock 0:20Alright, everybody, Episode 48. We're back. We're getting closer to 50. I know we teased it last time, but we got to figure out what we're doing for the Big 5-0. But we're not... read more →
Apr
21
When it comes to understanding how to drive better marketing results, there's a lot of talk in the industry today about investing in strategy. But what does strategy mean? True marketing success requires more than just quality content—it takes an intentional approach that leverages data-driven insights and user research to... read more →
Apr
20
Are you feeling overwhelmed by all that is required to bring your marketing strategy from concept to reality? You’re not alone! Most marketers have trouble figuring out how to translate big picture strategy into small picture execution. But the key is to break it down into manageable steps and stay... read more →