"When communication is effective, it leaves all parties involved satisfied and feeling accomplished" - Stevenson University In the world of marketing, communication is everything. Unfortunately, it's not always given the attention it deserves. Some of the common places where communication breaks down in marketing campaigns include between people within your... read more →

Have ideas in your head of what the perfect campaign looks like, but unsure where to start? What's required to execute on a marketing campaign? You basically need to know who you're trying to reach, a good plan for reaching them, and a way to evaluate if you were effective.... read more →

As a marketer, it's essential to ask yourself, your team, and your company the right questions to bring clarity to and improve your marketing campaigns. Here are some questions you can consider. Objective and Strategy: What are our overall marketing objectives? How does our marketing strategy align with our business... read more →

When it comes to understanding how to drive better marketing results, there's a lot of talk in the industry today about investing in strategy. But what does strategy mean? True marketing success requires more than just quality content—it takes an intentional approach that leverages data-driven insights and user research to... read more →

Are you feeling overwhelmed by all that is required to bring your marketing strategy from concept to reality? You’re not alone! Most marketers have trouble figuring out how to translate big picture strategy into small picture execution. But the key is to break it down into manageable steps and stay... read more →

As a marketing professional, you need to be creative in order to stand out from your competition. You need more than one skill. Improving these professional skills requires dedication and practice, but it is well worth the effort. You need to be able to think critically, analyze data, and come... read more →