Brand elements are the building blocks of a brand's identity. They shape how consumers recognize, remember, and connect with a business. But what exactly makes a brand element strong and effective? What are the Six Criteria for Brand Elements? The six key criteria for developing brand elements are: Memorability –... read more →
Mar
08
Mar
07
If you've ever found yourself impatiently waiting for your favorite TV show to return from a commercial break, you may have wondered, "How long are TV ads?" Most TV ads are between 15 and 30 seconds long, but their actual duration can vary depending on the network, program, and time... read more →
Mar
07
One of the key steps in the logo design process is verifying whether a logo is already trademarked. Conducting a trademark search ensures that your design is original and does not infringe on an existing trademark. Many designers skip this step, but failing to verify a trademark can lead to... read more →
Mar
07
Branding is the face of a business, and a logo is one of the most critical elements of brand identity. But what happens when one logo isn’t enough? Can a brand have 2 logos without confusing its audience? The short answer is yes, and in many cases, it can be... read more →
Mar
06
Did you know that nearly 75% of consumers judge a brand’s credibility based on its design? In 2025, graphic design is evolving at a breakneck pace, driven by technological innovation and changing consumer values. This article, Trends in Graphic Design: What’s In and What’s Out in 2025, examines the styles,... read more →
Mar
05
So, you’ve got a graphic design major or you're thinking about it — awesome! But you may be asking: What can you do with a graphic design major? Here's the short version: getting a degree in graphic design education opens the door to all kinds of creative careers, from working... read more →
Mar
05
So, you're interested in graphic design schools? Good news — graphic design education requirements aren't one-size-fits-all. Whether you’re fresh out of high school or looking to switch careers, you can take several paths to become a successful designer. A degree can be useful, but it’s not the only way to... read more →
Mar
04
Getting into graphic design in high school is an awesome way for students to explore creativity and learn valuable tech skills. It can also help you decide if you want to go to a graphic design school when you graduate. In graphic design courses, students work with tools like Adobe... read more →
Mar
04
Finding the best graduate schools for graphic design can feel like a journey through a maze of options. Whether you’re dreaming of a creative career in branding, UX design, or even launching your own studio, picking the right school is the first big step. Some of the top graphic design... read more →
Mar
03
Thinking about going to graphic design school? If you're not sure but want to start learning, there are plenty of educational graphic programs for beginners. Whether you’re looking for formal education through a degree or more flexible online courses, there’s something for every learning style and budget. In this post,... read more →