As businesses become more global, many companies are choosing to hire marketing professionals from outside the United States. This can be a great way to support your marketing department especially if things are crazy. However, there are also some potential drawbacks associated with hiring abroad that should be taken into consideration before making a decision. To help weigh the costs and benefits, we will explore the pros and cons of hiring marketing professionals outside of the United States so that you can make an informed decision about your staffing needs. Let's dive in to hiring outside of the USA -... read more →

We’ve already discussed different ways to support your marketing department, and things to think about when deciding whether you need to call for backup support. But what about from a finance perspective? What are some financial reasons to supplement your marketing department? How does engaging the services of an external marketing support team, at a cost, actually help improve your company’s overall financial health? In this post, we’ll look at the following financial reasons our clients have found works for them, in using our agency services, to see an improvement in the financial health of their company: Reduce overhead costs... read more →

Supplementing your marketing department is a great way to increase the effectiveness of your business's overall marketing strategy. Supplementing means hiring an outside designer or professional to fill in some gaps in your skill sets and knowledge. Not only do you have your home team that you can count on, but now you can expand without hopping through the corporate red tape in a flexible way to really boost your productivity and morale. However, as with any big decision, there are some important thing to think about when supplementing your marketing department. Key points to consider: Utilization - How will... read more →