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Have ideas in your head of what the perfect campaign looks like, but unsure where to start? What's required to execute on a marketing campaign? You basically need to know who you're trying to reach, a good plan for reaching them, and a way to evaluate if you were effective. Make sure you check these boxes before you start! Let's look more in depths that these concepts to help you improve your marketing skills. Target Audience Profile As a brand, it’s essential to know your target audience. Who are they, where do they live, and what are their interests? Your...
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As a marketer, it's essential to ask yourself, your team, and your company the right questions to bring clarity to and improve your marketing campaigns. Here are some questions you can consider. Objective and Strategy: What are our overall marketing objectives? How does our marketing strategy align with our business goals? Are we targeting the right audience for our products/services? What key messages do we want to convey to our target audience? How do we plan to measure the success of our marketing campaigns? Target Audience: Who are our target customers? What demographic, geographic, and psychographic characteristics define our target...
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The success of any marketing career is dependent on being able to accurately measure performance and progress. Here at MOCK, the Agency, we believe that measurement helps us see where we are so we can continue to learn and grow. In this document, we will explore some key metrics and strategies for measuring your marketing career performance. Here's what you can expect: Understanding What Matters to Your Marketing Manager or Marketing Director Questions to Ask Your Marketing Manager to See How You’re Performing How Marketing Teams Manage Their Boss’s Expectations Common Reasons Why Marketing Team Members are Fired Things Marketing...
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IBM Watson did research into the personality traits of top marketing leaders. This was recently discontinued, but the insights are still relevant. Overall Marketing Traits The most successful marketing professionals have a combination of traits that enable them to think outside of the box and come up with innovative solutions. Creativity is essential for creating original content, designing campaigns, and coming up with new ideas for ads and promotions. Marketing professionals need to be confident in order to make decisions and take risks when necessary. They must also be adaptable in order to effectively adjust their strategies in response to...
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Every marketer has a different definition of what "success" means to them. Maybe it means climbing the corporate ladder, or it might mean holding down a great gig with an awesome work-life balance. Marketing career success is what each marketer/creative makes it. In this post, we'll go over some of the general categories of thought for what makes a marketing career worthwhile. We'll cover: Measuring Marketing Career Performance Improving Your Creative Marketing Skills as a Marketing Professional Marketers and Creatives: Surviving in Corporate Marketing Department Teamwork Work-Life Balance as a Marketer Marketing Campaign Management Measuring Marketing Career Performance Measuring marketing...
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The best tools for a marketing department can only be determined after in depth discovery of the business the marketing department promotes. Identify your marketing objectives and goals Identifying your marketing objectives and goals can help you find the right tools to move forward. Mapping out what success looks like for your marketing strategy means creating a plan that helps you efficiently get there. Without clearly identifying your objectives, it can be hard to know if you have met your goals, or if you are on the right path. Take some time and map out where you want to go...
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We all know that marketing is a constantly shifting landscape, and in order to keep up with the best trends out there, it's important for marketing departments to stay on top of the newest technology. But if you're a busy director or C-suite exec trying to navigate your company's marketing initiatives AND manage day-to-day operations, it can feel like an uphill battle! Whether you’re struggling with budgeting challenges, staffing issues or just need fresh ideas for increasing leads and conversions - this blog post has been designed to offer insights into the hottest marketing trends so that you can make...
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In recent years, digital marketing has become an integral part of the way businesses reach their customers. As a result, marketing departments have had to change to keep up, changing the way they manage their campaigns. Going forward, it will be critical for marketing departments to stay ahead of the curve when it comes to emerging technologies like artificial intelligence (AI) and virtual reality (VR). To stay on top today, businesses must consistently review their strategies and invest in new initiatives as well as reliable tools for success. Here's what we'll cover in this post: Marketing Department Trends Best Tools...
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Are you a marketing director who feels like you're constantly attending meetings? Do you feel like your to-do list is never-ending and you're always behind? If so, don't worry - you're not alone. According to a recent study, the average person spends 31 hours each month in meetings. That's almost an entire day every week! Improving your marketing department includes improving your efficiency and that means narrowing down meetings to only the ones you really need to have. If you're feeling overwhelmed by meeting invites, there are some things you can do to try to prevent death by meetings as...
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Episode Transcript Don Mock 0:20Alright episode 29, everyone. 29 and feeling fine. I don't even know if that rhymes. But we've got a special guest here. My dear old friend Matt Rogers, welcome. Say Hello, Matt. Matt Rogers 0:31Hello, Don, thank you for having me on today. Don Mock 0:33Yeah, you are more than welcome. It's exciting to have a guest here in the palatial studio that we built out just for this visit, right? Matt Rogers 0:40This studio is spectacular. Don Mock 0:42It's incredible, right? It's...
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