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Blog Post
Fires in the marketing department are an unavoidable reality. Whether it’s a campaign emergency, a technical malfunction, or something else entirely, you can be sure that at some point your team will have to deal with an unexpected crisis or fire. The key is to handling crises in your marketing department is to respond quickly and effectively so as to minimize any potential damage. Since we're talking about fires, let's apply some tips we can learn from our friends at the fire station. They need to maintain a healthy work life balance, and so do we. We will examine the...
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Blog Post
“To build a strong team you must see someone else’s strength as a complement to your weakness not a threat to your position or authority.” - Christine Caine Working together as a team is essential for the success of any organization. We depend on teamwork here at MOCK, the Agency. Teamwork is absolutely necessary in any creative agency or marketing department. Working in collaboration with colleagues can help to ensure that everyone’s skills are being used to their fullest potential, leading to more effective campaigns and better results for the company overall. To help build marketing teamwork, the key is...
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Blog Post
Discovering a missing or lacking skill set on your marketing team can be quite daunting. How do you even decide if you should fill that gap internally or hire someone from the outside? It's a tough call, but what's important is to honestly assess the situation and figure out what's best for your team and company. Let's talk about how to respond when a skill set it lacking in your marketing team. You have options like expanding existing staff into specific roles, learning new skills yourself, and when it's necessary to bring in external talent. Whether you're part of a...
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Blog Post
"When communication is effective, it leaves all parties involved satisfied and feeling accomplished" - Stevenson University In the world of marketing, communication is everything. Unfortunately, it's not always given the attention it deserves. Some of the common places where communication breaks down in marketing campaigns include between people within your team and company, or between your campaign and your target audience. It's these breakdowns that can really hurt and even destroy your marketing campaign if you don't address them. Improving communication is a big part of improving your marketing skills. Let's discuss these in further detail. Within the Marketing Team:...
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Have ideas in your head of what the perfect campaign looks like, but unsure where to start? What's required to execute on a marketing campaign? You basically need to know who you're trying to reach, a good plan for reaching them, and a way to evaluate if you were effective. Make sure you check these boxes before you start! Let's look more in depths that these concepts to help you improve your marketing skills. Target Audience Profile As a brand, it’s essential to know your target audience. Who are they, where do they live, and what are their interests? Your...
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As a marketer, it's essential to ask yourself, your team, and your company the right questions to bring clarity to and improve your marketing campaigns. Here are some questions you can consider. Objective and Strategy: What are our overall marketing objectives? How does our marketing strategy align with our business goals? Are we targeting the right audience for our products/services? What key messages do we want to convey to our target audience? How do we plan to measure the success of our marketing campaigns? Target Audience: Who are our target customers? What demographic, geographic, and psychographic characteristics define our target...
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The success of any marketing career is dependent on being able to accurately measure performance and progress. Here at MOCK, the Agency, we believe that measurement helps us see where we are so we can continue to learn and grow. In this document, we will explore some key metrics and strategies for measuring your marketing career performance. Here's what you can expect: Understanding What Matters to Your Marketing Manager or Marketing Director Questions to Ask Your Marketing Manager to See How You’re Performing How Marketing Teams Manage Their Boss’s Expectations Common Reasons Why Marketing Team Members are Fired Things Marketing...
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IBM Watson did research into the personality traits of top marketing leaders. This was recently discontinued, but the insights are still relevant. Overall Marketing Traits The most successful marketing professionals have a combination of traits that enable them to think outside of the box and come up with innovative solutions. Creativity is essential for creating original content, designing campaigns, and coming up with new ideas for ads and promotions. Marketing professionals need to be confident in order to make decisions and take risks when necessary. They must also be adaptable in order to effectively adjust their strategies in response to...
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Every marketer has a different definition of what "success" means to them. Maybe it means climbing the corporate ladder, or it might mean holding down a great gig with an awesome work-life balance. Marketing career success is what each marketer/creative makes it. In this post, we'll go over some of the general categories of thought for what makes a marketing career worthwhile. We'll cover: Measuring Marketing Career Performance Improving Your Creative Marketing Skills as a Marketing Professional Marketers and Creatives: Surviving in Corporate Marketing Department Teamwork Work-Life Balance as a Marketer Marketing Campaign Management Measuring Marketing Career Performance Measuring marketing...
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Blog Post
The best tools for a marketing department can only be determined after in depth discovery of the business the marketing department promotes. Identify your marketing objectives and goals Identifying your marketing objectives and goals can help you find the right tools to move forward. Mapping out what success looks like for your marketing strategy means creating a plan that helps you efficiently get there. Without clearly identifying your objectives, it can be hard to know if you have met your goals, or if you are on the right path. Take some time and map out where you want to go...
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