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Supplementing your marketing department is a great way to increase the effectiveness of your business's overall marketing strategy. Supplementing means hiring an outside designer or professional to fill in some gaps in your skill sets and knowledge. Not only do you have your home team that you can count on, but now you can expand without hopping through the corporate red tape in a flexible way to really boost your productivity and morale. However, as with any big decision, there are some important thing to think about when supplementing your marketing department. Key points to consider: Utilization - How will...
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Episode Transcript Rob Broadfoot 0:18All right, Episode 23. Rob, It's Michael Jordan's number. Episode 23. Yeah. Don Mock 0:24Any other famous 23 this week? I mean, he kind of monopolized 23 I would say. Rob Broadfoot 0:28I think he owns it. Don Mock 0:29Yeah. Rob Broadfoot 0:30I mean, he owns 23. Don Mock 0:31I'm sure there are other 23s out there. But tell me about number 23. My middle child, her favorite number is 23, actually. Rob Broadfoot 0:38Why is that? Don Mock 0:39I have no idea....
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Every marketing department, whether in a large corporation or in a small but bright new company, has its own unique ebbs and flows. These are the marketing department cycles and patterns you'll want to be aware of in order to effectively manage and support your marketing department. Knowing what to expect will help you plan. And when you plan, you'll be prepared to better manage your marketing department and ensure that your campaigns run smoothly. The Cycles and Patterns: Employee turnover Too much work / unrealistic demands Too little work Employee Turnover - the Outflow In any industry, you'll see...
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What a TV Ad Agency does, Why Hire a TV Advertising Agency Ever seen a "bad commercial?" Sure you have. With the proliferation of online video sharing sites, everyone has seen at least one poorly produced advertising that seems to be talking down to its audience or just misses the mark completely. But have you ever seen a particularly good commercial? One that not only grabs your attention but also conveys its message effectively and resonates with you long after...
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Media Planning – executing an effective advertising campaign requires strategy and negotiating. We provide clients with the most effective media strategies and the ability to maximize their media budgets. Why media planning? Having an effective advertising campaign is essential for any business looking to grow and succeed. Media planning can help businesses reach their desired audiences, maximize their media budget, and create a powerful message that resonates with consumers. With the right media planning strategy in place, businesses can target the right people at the...
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Episode Transcript Don Mock 0:19That's that shuffling papers. Rob Broadfoot 0:21Got a pile of my research notes? Don Mock 0:23Well, yesterday, I think we talked about, you know, all the copious amounts of show prep we do. So it's good to see that you follow it up with a big stack of papers we can shuffle. Rob Broadfoot 0:31Yeah, well, I had the internal podcast team do all the research for me. Don Mock 0:32All right, good. We're gonna hit you with some hardcore facts and figures...
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Episode Transcript Don Mock 0:19All right, Episode 17 Rob, Rob Broadfoot 0:21Episode 17. And I know most of you out there the legions of fans listening are thinking to yourselves, wow, advertising is perfect. Yeah, it's always right. Marketing is always, always on target. Hit the bullseye every time. You might be wrong. Don Mock 0:38Yes. Rob Broadfoot 0:39So we were talking a little bit about just sort of classic marketing or advertising blunders. Throughout history. And we have a couple of our own little anecdotes, but...
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"Social media is more like a telephone than a television." - Amy Jo Martin Why Social Media? At Mock, the Agency, graphic designs for social media, and social media campaigns, are a BIG DEAL. In the modern world, social media has become an integral part of our lives. It is not just a platform to stay connected with friends and family but also a powerful tool for businesses to reach their target audience. Social media offers limitless opportunities for networking and marketing, allowing...
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Why Packaging? We love designing packaging at MOCK, the agency. Packaging can make or break a business. Why? Think of graphic design and packaging design like the stylish outfit your business wears to impress its customers. These designs aren't just about looking good; they're about making a statement. When done right, they help your brand stand out in a sea of competition and leave a lasting impression on customers. Ever been drawn to a product just because of its packaging? That's the power of...
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Episode Transcript Don Mock 0:19Alright, Episode 13. We're back, and Rob is back. Welcome back, Rob. Rob Broadfoot 0:22Back. Don Mock 0:24We thought it might be interesting to chat about brands and the desire to break through the clutter. Breaking through the noise, right? We always get a lot of briefs here at the office. We talk a lot about it in advertising history. We talked about it in design history, sort of the concept of breaking through the noise. Everybody says they want it. But do...
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