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We’ve all seen it. Once-powerful companies fading into the background. Once-household names now overlooked. But behind every struggling brand with untapped potential lies an opportunity to be transformed. These businesses may have lost relevance, but they haven’t lost all value. They still have assets, history, and trust. What’s missing? A sharp understanding of why they’re struggling—and a focused strategy for how to climb back. Let’s look at three real-world brands—Barnes & Noble, Kodak, and JCPenney—and break down the marketing and branding moves that could bring them back to life. From Big Box to Local Culture Hub What Went Wrong Barnes...
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Direct Mailing Direct – often the most effective marketing communication is direct mail. We find our clients targeted audience, then concept and execute direct mail communications designed specifically to break through the clutter. Why Direct Mailing? Direct mail advertising has been a tried-and-true marketing technique for decades, and for good reason. While digital marketing has taken over in recent years, direct mail still offers unique advantages that cannot be replicated online. In a world where consumers are bombarded with countless digital ads on a...
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Take your Outdoor Advertising, Media, and Billboard Design to a New Level Outdoor – effective billboards are often a critical component of a larger advertising campaign. We help clients develop the outdoor network of billboards and design and produce creative ads that get results. Why Invest in Outdoor Advertising Services? To quote Henry Ford, “A man who stops advertising to save money is like a man who stops a clock to save time.” Reach a Larger Audience through a Billboard or Other...
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Why SEO / AdWords? Search Engine Optimization Search Engine Optimization (SEO) is more important than ever in the digital age. SEO helps businesses get found online and rank higher in organic search engine results, allowing them to expand their reach and gain more customers. It allows companies to optimize their content for specific keywords and phrases so that they are seen by more people. SEO also improves user experience as it allows websites to be easily navigated and makes information easier to...
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Why Video? Online video is the Swiss army knife of internet marketing. - Mark Robertson Oftentimes, video is an untapped potential that many struggle to successfully utilize. Video which can ultimately captivate audiences in numerous ways. From simple explanatory videos to client testimonials and promotional content, video is a dynamic method of connecting with customers and clients. Our company provides a comprehensive creative, graphic design, and production service for all types of video projects. Professional video services can be the missing ingredient in a...
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Why Digital? Common reasons our customers hire us for digital services is to solve real business puzzles such as increasing sales, reaching a larger audience, and creating more meaningful brand relationships. These companies are thinking they need to ensure their online presence is up-to-date and relevant in order to attract customers, increase conversions and boost their bottom line. Digital marketing is increasingly becoming the way forward for businesses and organizations looking to gain more exposure, reach a larger audience, and engage in meaningful relationships with their customers. As technology...
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“The most powerful element in advertising is the truth.” – Bill Bernbach. This wise man hit the nail on the head. Good advertising takes two things: truth and uniqueness. If your current advertising and marketing isn't working, this is probably why. You need to differentiate yourself from other brands. It's time to try something new. Take the first step and we'll walk you through the process: Why advertising services? Who are advertising services for? Agency/Client Outcomes Why Mock, the Agency is the best creative company in Atlanta Partnering with...
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Why Design? When we say Nike, what do you think of? Do you think of the Nike swoosh? A logo like Nike’s may seem so normal that we take it for granted, but the very simple swoosh was a labor of love. Designers whittled down their designs to the most minimalistic form. And it wasn’t complete until they couldn’t take anything else away. These designers took overarching business characteristics and strategy and translated them into a minimal mark. It’s safe to say that Nike would not be where it...
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The situation: AgriGold is a regional producer of superior corn and soybean seeds. It’s a crowded industry with stiff competition from much larger companies with deeper pockets. So how do we create a campaign to ensure their voice is heard? We focus on emphasizing the brand's identify in every form of advertising - from print to digital and everything in between. The idea: The smaller size is the advantage. Unlike much larger competitors, AgriGold thrives on...
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