All Content – MOCK, the agency - Page 64

We've all seen commercials we can't help but remember, but do we see why? Exactly what makes a successful TV ad? A successful TV ad is one that effectively communicates its message, triggers emotional resonance, arouses viewer interest, and inspires action, often by blending creative storytelling, engaging visuals, and a... read more →

Watching a TV commercial is a pretty simple process, but there's a lot more behind it than many people think. How is TV advertising bought? TV advertising is bought through a process called media buying, where businesses or agencies negotiate prices and schedules for ad placements with TV networks or... read more →

When companies are pouring billions into advertising, you expect tech giants to top the list. Think again. The company that consistently leads the pack in TV advertising isn’t Apple, Meta, or Amazon—it’s Procter & Gamble. In 2019 alone, Procter & Gamble (P&G) spent a jaw-dropping $2.95 billion on television ads.... read more →

Brands thrive not only by offering quality products or services, but also by effectively managing their transformation in an ever-evolving market. The journey from being good to becoming great is a strategic process embedded with key principles that we've seen work effectively. It involves understanding the brand's core values, aligning... read more →

We all know TV commercials are a necessary evil -- the price we pay for free (or at least, ad-supported) television. But have you ever stopped to wonder just how much of your viewing time is actually dedicated to these mini-movies? How many TV ads per hour are we talking... read more →

Wondering, "How big is the printing industry?" Despite the rise of digital media, the printing industry remains a significant contributor in the realm of print media advertising and the global economy. In 2020 alone, the industry generated over $800 billion in revenue, with an estimated 800 billion printed pages worldwide.... read more →

Printing has shaped how we share ideas, build brands, and create credibility for centuries. But today, many marketing directors and business owners are asking a tough question: Is the print industry in decline? If you’re worried that print is fading into irrelevance—and that your investment in printed materials could be... read more →

According to a survey conducted by MarketingSherpa, 82% of consumers trust print ads when making a purchasing decision, compared to only 25% who trust online pop-up ads. Does print marketing still work? The answer is yes, print marketing still works and has a place in advertising and marketing today. While... read more →