Episode Transcript
Don Mock 0:19
All right, Rob episode 104 We’re back.
Rob Broadfoot 0:22
We’re back like a Cypress Hill reunion tour.
Don Mock 0:25
Yeah, we are. I know What a great segue Love me some Cypress Hill. I was rockin Cypress Hill the other day. So I’m glad you picked up on that exciting to hear What you doing over there sharpening?
Rob Broadfoot 0:35
I don’t know, I just
Don Mock 0:36
What is that thing? That’s the broken thing,
Rob Broadfoot 0:38
but it actually fits perfectly.
Don Mock 0:40
It’s like a weird pencil holder for those that can’t see because we’re on radio. Alright, Episode 104. We’re back. When we’re recording this, it’s a fun Friday afternoon. Not that anybody matters because you can listen to this whenever you want to but came across this funny little article that thought you know, it’d be interesting to chat about on the old pod right about fast food companies, right? Everybody loves fast food. Like I mean, we all know it’s not good for us, but like,
Rob Broadfoot 1:08
we all love it
Don Mock 1:09
Sometimes you get that that that delicious You know, MCGriddle. I know that was a bad way to start. But
Rob Broadfoot 1:19
Whopper with cheese.
Don Mock 1:21
Well, I know the king of the fast food hamburgers, right? Well, anyway, there are a flurry, dare I say a flurry of lawsuits.
Rob Broadfoot 1:30
Would you say MC flurry of lawsuits?
Don Mock 1:31
I see What you did there. You know, I sprinkled the breadcrumbs out and you took it I like it. That’s why we’re good partners. But the lawsuit is basically Hey, burgers and tacos don’t look like they do in ADS. It’s all about food photography, right? And commercial photography, you know, and like, Hey, Here’s this amazing Big Mac. Like you get the Big Mac it doesn’t look like that at all right?
Never has never will.
Yeah, so we’ve got some we got some lawyers out there that have been leading the charge. Shout out to James Kelly and Anthony Russo. Who are suing Taco Bell, Wendy’s, McDonald’s, Burger King, Arby’s basically everybody, right? And saying, hey, it doesn’t look like What it does in in, you know, the ads righ. I don’t really know What the end game here is, I guess right. The end game is to shame them into making the food look less apt but like I’m a little unclear.
Rob Broadfoot 2:23
The end game is a settlement. The end game is money.
Don Mock 2:26
Well, Here’s What I mean. I guess the end game from an advertising and marketing perspective. Yeah, the Popeye’s chicken sandwich that looks so great in the commercial isn’t What isn’t What came in my bag. I mean, I get it, you know,
Rob Broadfoot 2:42
They’re not gonna make their photography crappier looking.
Don Mock 2:46
Yeah, so that’s What I mean. What? What do you think is gonna happen? I guess, you know, I mean, there is definitely we can all agree. Wow, it’s, it doesn’t look like you know What I mean, like, it’s different. Right? It’s, they
Rob Broadfoot 2:59
They were all inspired by the successful lawsuit about the hot coffee.
Don Mock 3:04
I knew you’re gonna say that. Yeah.
Rob Broadfoot 3:07
I mean, everywhere all over the cup. Caution. It’s hot.
Don Mock 3:12
Well, but that’s a reaction. That’s a reaction to the lawsuit. That wasn’t on the cup beforehand. Right. I mean, there’s a reason why your dress shirt now says on the inside, you know, don’t iron while wearing. Yeah. Right. Because somebody ironed it while they’re wearing it and burn themselves and probably won some lawsuit. I mean, it’s crazy. Where this litigious society, right? We’re not lawyers, even though we can all pretend to be one. But I mean, What do you think about fast food photography? Not looking like What it actually is, you know, or forget fast food. I mean, just like the restaurant menus and things like that, but
Rob Broadfoot 3:48
My honest answer is, really?
Don Mock 3:51
Yeah, I’m kind of the same way. Like, I want my food to look delicious.
Rob Broadfoot 3:55
I suppose there are certain instances where it could be egregious. And by egregious, I mean, oh, I ordered a blue sleeveless t shirt. But What I really got was a pink long sleeve hoodie.
Don Mock 4:11
You know, I mean, like anything you bought off Instagram
Rob Broadfoot 4:13
Yeah like it’s totally wrong. I mean, yeah, that I get
Don Mock 4:17
well, part of it is that hey, I don’t know picking on Taco Bell right now. But there’s a I’m not gonna remember What the menu item is. But it was photographed with all the beef and everything kind of leaning towards the front of beef and the cheese and the quesadilla and the whatever like that. And it’s like, oh, man, you’re over promising. It’s not only like, it doesn’t look like What it is. It’s
Rob Broadfoot 4:39
I don’t get that much food when I order it.
Don Mock 4:41
Exactly. That’s exactly right. So and there’s a case to be made for that.
Rob Broadfoot 4:44
I think there’s a case to be made for that as well too. And for those who don’t know, if you’ve never been around food photography, we’ve done a fair amount of food photography in our time. And it is an art form. I mean, it’s an absolute art form.
Don Mock 5:00
For sure,
Rob Broadfoot 5:00
and food stylists and the way they’re able to spritz and craft and make things. I mean, half of it’s not food, right? We’re dressing it up with these things and stuff and yeah, but it’s a craft
Don Mock 5:13
but it’s my understanding you can get away with that if that’s not What you’re selling meaning like if you’re doing a shoot for I’m making this up right now, but if you’re doing a shoot for cereal, the milk doesn’t have to necessarily be real because you’re not selling the milk. You’re selling the cereal, right,
Rob Broadfoot 5:29
Yeah, it is glue.
Don Mock 5:30
And I’ve I’ve talked about this with Cuyler on a previous podcast about like all the different tricks Tips and Tricks over the years you know how things have changed, right? But and you know, lawyers are going to lawyer and it’s going to be like, these nebulous terms like reasonable consumer. And you know, What, What is the definition of What we expect
Rob Broadfoot 5:50
It is a gray area.
Don Mock 5:53
I mean, hey, plenty of like, grill marked, you know, chicken breasts, for example, right. You can of sear it you might painted brown a little bit and make it look a lot you know, I mean, there’s a little bit of dressing up, but at the end of the day, it still is a piece of chicken, you know, that type of thing, right? You might fry 100 sandwiches, you know, to get the best one to get crispy, crunchy or whatever. Right? So the law of averages there as well. 99 of those things aren’t going to look like you know, that type of thing. Yeah,
Rob Broadfoot 6:20
I mean, I you know, again, it just goes back to Yeah, we’re litigious society. Yeah, it’s unfortunate. A lot of times I mean, it’s just kind of it’s I don’t know, it’s dumb.
Don Mock 6:32
I think somebody might win this one way or the other and and I don’t think that really things are going to change or What will change and we do this because we do a lot of consumer packaged things is there’ll be disclaimer,
Rob Broadfoot 6:45
The type, the Little Leaguer.
Don Mock 6:48
Leaguer?
Rob Broadfoot 6:48
Leaguer? Leaguer sounds like a little baseball player.
Don Mock 6:53
Yeah, I initially went to like a weird little animal like a Leaguer, like a Leaguer,
Rob Broadfoot 6:57
the sawtooth leaguer.
Don Mock 7:01
The Patagonian sawtooth leaguer, you know, it was because we do this a lot on packaging in the grocery store is you’ve got the little asterisk that will say, suggested serving size. Right, right. So, hey, the box is going to have I’m making this up right now. But it’s got eight pieces of product in there. Well, we’re only showing one on the you know What I mean? Or, or you get and consumers might be keen to this, you get the little asterik enlarged to show texture. So it’s, hey, it’s not that big. We’ve zoomed in on the photo to show you how delicious this mouthwatering, you know, spicy black bean burrito is or whatever the case might be, you know, that type of thing. So I think we’ll probably end up getting a lot of big pieces of point of sale on a Wendy’s window with big old asterisks on there that say, you know, whatever they’re gonna say, I don’t know, lawyers, you know, they’re gonna do their thing.
Rob Broadfoot 7:58
actual order may look slightly different than picture. that type of, I mean, you know, the, if you think about just legal and whatever else, of course, you go immediately to drugs and the marketing of pharmacies. Pharmaceutical Drugs, right. And it’s like, it’s a 20 seconds of just the legal blah blah. And it’s all that stuff short of you’re probably going to die if you take this.
Don Mock 8:27
I mean, this may cause hallucination, you know, side effects, oily discharge bleeding.
Rob Broadfoot 8:38
the funniest one to me is it’s let’s say it’s we’re going to pick one like Rybelsus as the drug and it’s like, the first one is always regardless of the drug is. Do not take Rybelsus if you’re allergic to Rybelsus.
I love that. Love That is the ultimate CYA statement.
Yeah, yeah. Don’t take this. If you’re allergic to it.
Don Mock 8:55
How do you know if you’re allergic to it? You know, I don’t know. Yeah. Well, not only that, I know you’re picking on like a radio or TV ad or whatever that. I mean, have you ever opened up a People magazine or one of those things recently
Rob Broadfoot 9:08
Oh yeah, it’s a full page of just, wall to wall.
Don Mock 9:12
It’s hilarious. It’s man, you’ve got old people riding bicycles on the right hand side and a nice headline, and it’s Hey, wouldn’t it be nice to not be allergic to things anymore? Great. I love that idea. Turn the page, boom. The whole backside of that is of the legal side. What is happening.
Rob Broadfoot 9:30
Is crazy.
Don Mock 9:30
I know. Well, you know what they say about common sense, right? But speaking of fast food while we while we’re sitting here, what’s your favorite fast food? Or do you have a favorite? Or Or do you have something you would absolutely eliminate right out of that right out of the gate? You know What I mean? That’s a loaded question.
Rob Broadfoot 9:49
We’re gonna start. I’m going to rephrase the question, and it’s going to be if you could only have one Fast food
Don Mock 9:51
The Desert Island fast food.
Rob Broadfoot 10:02
Yeah, the desert island fast food restaurant you get one fast food restaurant for the rest of your life. And you asked me so I’ll go first
Don Mock 10:11
It’s a tough one. Okay.
Rob Broadfoot 10:15
Mine is Burger King
Don Mock 10:18
Okay
Rob Broadfoot 10:19
The Whopper with cheese is the best fast food burger
Don Mock 10:23
I will agree with you on that it is the king of the fast food hamburgers if you’re in for a hamburger. Yeah, right so I’m taking chicken sandwiches I’m taking tacos and I’m taking all that out you know, if we’re just talking hamburger the Whopper is the king
Rob Broadfoot 10:37
Yeah, it’s big.
Don Mock 10:38
bigger. It’s big. We’re both going to the same place.
Rob Broadfoot 10:41
Flame broiled.
Don Mock 10:42
I mean, I appreciate a Dave’s you know .
Rob Broadfoot 10:44
Sesame bun. I got no onions tho. And their fries have come a long way.
Don Mock 10:53
But they have updated their fries.
Rob Broadfoot 10:54
They have Come a long way.
Don Mock 10:55
Now I gotta tell you I’m not super familiar with the frings menu of Burger King
Rob Broadfoot 11:02
No one needs it.
Don Mock 11:03
You are on a desert island dude, you need to have something else like Wendy’s has weird weird stuff. They got chili. They got they got baked potatoes. You know, they got all sorts of. Nobody can see your face.
Rob Broadfoot 11:16
No one in their right mind is eating
Don Mock 11:17
No one wants a Wendy’s baked potato. I’m with you. Right but if you’re trapped on a desert island, and you’re getting drops from Wendy’s every week,
Rob Broadfoot 11:23
I mean, I don’t even know What else yeah, Burger King has. What are they’re offering? I’m sure well, their chicken sandwich. chicken sandwiches have a long time
Don Mock 11:32
Oh, you’re talking the old school chicken sandwich. Delicious.
Rob Broadfoot 11:35
I haven’t seen their new one.
Don Mock 11:36
Well, a part of the Chicken. You know, it’s a fried crispy crunchy. I think it’s the king chicken or
Rob Broadfoot 11:42
Yeah, the old school one that was sort of a long game. Oblong. That was a good sandwich.
Don Mock 11:46
That is some processed and god knows what else.
Rob Broadfoot 11:50
Ain’t nothing real about that.
Don Mock 11:53
But man, those things were delicious. I did love the Burger King as a kid. Because they were really I’ll give them this from my recollection. Right? They were at the forefront of the whole muscle chicken tenders and chicken nuggets. Right. It was they had the tenders before a lot of other a lot of other fast food places and contenders. And it was hey, the real deal not the you know the pink slime that we later found out Yeah. All right. So you’re going Burger King, right?
Rob Broadfoot 12:19
Yeah. I’ll go Burger King. Although, Burger King doesn’t have a good dessert.
Don Mock 12:26
Well, do their shake machines ever work?
Rob Broadfoot 12:30
I don’t think so. But I mean, Wendy’s has the frosty the frosty. classic dessert.
Don Mock 12:35
I gotta tell you I don’t think I’ve ever been to a Wendy’s where the frosty machine wasn’t working either. It’s always working
Rob Broadfoot 12:39
You get a straight up chocolate frosty and dip some fries in there.
Don Mock 12:43
I don’t do that. Everybody does that. But I don’t do that.
Rob Broadfoot 12:46
Delicious. But yeah, but Burger King not known for that. You know? I mean, McDonald’s has their classic pies, right. Remember those, those are great.
Don Mock 12:53
Yeah, those are good.
Rob Broadfoot 12:54
And I’ll do a blizzard. blizzards Dairy Queen. Sorry. McFlurry kind of so yes, yeah.
Don Mock 12:57
McFlurry is delicious. Yeah.
Rob Broadfoot 13:01
Burger King not so good.
Don Mock 13:02
Now, they’ve got the frozen cokes they lean into the Slurpee aspects of but that’s not really dessert, I guess you know, so. All right. Well, since you took Burger King. I’m not going to I’m not going to take Burger King.
Rob Broadfoot 13:13
You can It’s okay.
Don Mock 13:14
No, but I’m going to take the chicken restaurants off the off the table because I think that I would get sick and tired of just Bojangles you know, like, I mean, it’s it’s good, but it’s good. It’s like we joke in our family. You only eat Bojangles in the Carolinas you know it’s a fun destination treat on our roadtrips, you know? Well, I mean, but I’m not picking it. I’m saying of all the chicken
Rob Broadfoot 13:37
Bojangles over Mrs. Winner’s? over KFC, Popeye?.
Don Mock 13:45
Dude, I’m going to put Bojangles at the top of the chickens. Yeah, I’m going to put it over Popeyes I’m going to put over everybody else. Yeah, Popeyes is good. But they never get my order right? Those pesky Popeyes. So I’m gonna I’m gonna go I’m gonna go Wendy’s I’m gonna lean back into Wendy’s
Rob Broadfoot 13:59
I’m good with that.
Don Mock 14:00
You know? Because of variety. I do like the Wendy’s even though I just said I’m taking chicken off the table. The old spicy chicken sandwich that was delicious back in the day it’s a good one.
Rob Broadfoot 14:10
Is that your go to Wendy’s order?
Don Mock 14:11
No it’s I would probably my go to Wendy’s order now. I mean, now it’s probably in the Dave’s like a Dave’s double because I like a little lettuce I like a little you know, I like cheese. You know that type of thing. Right? Talk to me 10 years ago I was all about the Baconator I mean, Oh my lord.
Rob Broadfoot 14:30
Great name. Yeah, great marketing like the Baconator.
Don Mock 14:33
But is nary a vegetable or anything green in sight. I mean it is literally meat cheese and bacon and bun and sauce. There’s no like I like a little crispy crunchy, you know, like like in my burger now. As I’ve aged, and the chicken sandwich is delicious. And again, I don’t go there for the salads but hey, they got salad. I mean, we’re talking to airdrop delivery on my desert island. I’m going to Wendy’s very consistent product. They don’t have the frozen their whole thing is like hey, we don’t freeze anything right?
Rob Broadfoot 15:01
But again they’ve got the frosty.
Don Mock 15:04
Alright of the chickens though, what’s your king of the hill of the of the Battle of the chickens?
Rob Broadfoot 15:10
I gotta go Popeyes.
Don Mock 15:11
You are going Popeyes? Okay and it’s Popeyes for fried chicken not like like not chicken sandwich
Rob Broadfoot 15:17
Not chicken sandwich. Their fried chicken. I want the biscuits and the fried chicken
Don Mock 15:22
You don’t like a Bojangles biscuit, man. Those are good too.
Rob Broadfoot 15:24
I mean, I’m sure they’re fine. I just I’ve eaten more Popeyes. I don’t know that I’ve eaten more Popeyes. there was a time when it was special in my life. Hungover Sunday mornings we would Go get Popeyes.
Don Mock 15:38
Yeah. Hey, there’s nothing wrong with that.
Rob Broadfoot 15:39
Good times. Good times. But back to Wendy’s. So my order and I’m a big fan of Wendy’s don’t get me wrong.
Don Mock 15:47
Fantastic social media, by the way too.
Rob Broadfoot 15:50
Oh Yeah.
Don Mock 15:50
To bring it around to advertising and design and whatnot. Right? I mean
Rob Broadfoot 15:54
They’re winning that.
Don Mock 15:55
And they have won that for years. I mean, Arby’s would, nobody mentioned Arby’s, but Arby’s had a fun little, they had a blip, right, they were doing some cool motion stuff. They were given a little SassaFrass back and forth but Wendy’s hands down best social media team.
Rob Broadfoot 16:10
And I would say all of the they’re the best certainly, but in the Wendy’s Burger King McDonald’s. I love the social little battles and digs. They have with each other’s. It’s it’s great. My go to order at Wendy’s is the junior bacon cheeseburger meal you get two of them. And it’s delicious. Because they’re great for driving because they’re not messy.
Don Mock 16:33
They are little.
Rob Broadfoot 16:33
You get three bites and you’re out.
Don Mock 16:35
Yeah Delicious. I do say that on a road trip. My wife gets mad at me. Because I eat so fast because I don’t want to make a mess in the car.
Rob Broadfoot 16:44
You always eat fast.
Don Mock 16:45
Oh, well. I’m a fast eater but you haven’t seen me hork down a Big Mac out of the carton.
Rob Broadfoot 16:51
I don’t know if I wanna see that.
Don Mock 16:52
I mean, it’s Big Mac down in 3 bites.
Rob Broadfoot 16:55
Big Mac can get messy real quick.
Don Mock 16:56
That’s What I’m worried about. So you know, I mean, hey, you’re driving with your knees a little bit but trying not to and you got the carton thing? It’s I don’t want lettuce and sprinkling little things flying all over the car. Like on the road trip. Right. So I mean, I chew that whole thing.
Rob Broadfoot 17:13
I can Imagine.
Don Mock 17:14
Yeah, yeah, it’s like it’s a cobra snakes. You know how they, they like, unhing.
unhing their jaw.
just devoured. Alright, so you’re, you’re you’re a Popeye’s I would go Bojangles I mean, you know, honorable mention at Chick fil A. I mean, we haven’t really mentioned Chick fil A at all. I mean, it’s a fantastic chicken sandwich. Like, you know, I like the pickles. Right? You gotta put pickles on that bad boy. Keep the pickles on.
Rob Broadfoot 17:38
You’re not American If you take the pickles out.
Don Mock 17:39
Oh, hey, tell my kids. Then they’re getting booted out. I take their pickles and double up. You know,
Rob Broadfoot 17:46
Extra pickles is fine. Yeah. But
Don Mock 17:49
You like the Chick fil A sauce. I like the ranch.
Rob Broadfoot 17:52
I put Chick Fil A on its own. Like to me I can’t put
Don Mock 17:56
It’s kind of its own thing?
Rob Broadfoot 17:57
Yeah, it’s kind of its own thing. Yeah.
Don Mock 17:58
Okay. I’m Alright with that. No love for Taco Bell on this.
Rob Broadfoot 18:03
I do love Taco Bell. But I haven’t eaten Taco Bell.
Don Mock 18:07
I don’t love Taco Bell. But I will say that Taco Bell doesn’t love me.
I don’t think Taco Bell loves anybody.
I mean, it’s once every five years. I’ll do a pilgrimage to like, you know, my whole family’s out of town. I’m gonna go get a crunchwrap supreme, some type of cinnamon twisted. speaking of desert it’s a type of churro
Rob Broadfoot 18:30
That’s disgusting.
Don Mock 18:32
Ok what’s your Taco Bell order?
Rob Broadfoot 18:34
It’s not a cinnamon churro.
Don Mock 18:36
I’m so unfamiliar with the menu. I have to look it up online and make a post it note and I just go in there and I order like $20 worth of Taco Bell. I’m like What just happened? And then I wake up the next day.
Rob Broadfoot 18:49
I get regular hard tacos. Just give me a basic, classic hard taco And I want 2 bean burritos. Their bean burrito is awesome. There’s nothing to it.
Don Mock 19:03
Is it just cheese?
Rob Broadfoot 19:05
I mean, it’s like, it’s What I imagined.
well sign me up.
But just just decorated in hot sauce.
Don Mock 19:13
I mean, how quickly they I mean, I shouldn’t say quickly, but I mean the Doritos taco shell was like, you know, just
Rob Broadfoot 19:21
Brilliant marketing.
Don Mock 19:22
It was brilliant marketing. It was brilliant rage. I mean, they still have it obviously. Yeah, but we don’t we don’t really talk about it anymore.
Rob Broadfoot 19:29
Do they still have it? Is it still a thing?
Don Mock 19:31
They have a loco taco like I mean they have a cool ranch and nacho cheese. I mean, I don’t know What else you know, they are all about the fire. They want the like fire spicy to you know, like, and you don’t need that it’s bad enough for your body.
Rob Broadfoot 19:45
Especially the older you get the worse the repercussions. But I remember when reading the story about the Doritos tacos. And it was like, Oh, they came up with the idea. And then I think it took like two years for them to get it right, because it was all about the crunch. How do you have? Because that’s such the signature part of their brand. The Dorito’s crunch is so consistent unless somebody left the bag open in which case it’s a bad scene
Don Mock 20:13
With a bag open and it tore all awkward. Yeah, it’s the worst.
Rob Broadfoot 20:18
Oh, nothing worse. But yeah, so they had to get like, you know, for like two years to get the crunch to an acceptable place for the brand, which is interesting to think about the crunch as it’s tied to the brand.
Don Mock 20:30
but but also it’s unique in that you’re taking a Dorito chip, right? And then you’re you’re wetting it with meats So you want to make sure that that the sog factor doesn’t you know What I mean? Like, there’s no soggy aspect.
Rob Broadfoot 20:45
Yeah, I’ve never had one.
Don Mock 20:47
You never had one? Wow. What about when Hatton was here? And they came out Weren’t you part of that? because that’s the first time I ever ate one hatton ran and got it out shout out to hatton he’s not listening to this
Rob Broadfoot 21:02
If he did and I ate it. It was not memorable.
Don Mock 21:05
I want to say it was like, Hey, we got we got six of this one and six of that cool ranch and the whatever.
Rob Broadfoot 21:11
Yeah, maybe, I remember that happening. I don’t remember eating it
Don Mock 21:15
that makes sense. That makes sense. Makes sense. I’m waiting for the Cheeto taco, blended all together.
Rob Broadfoot 21:22
Well, it is interesting. The rise of sort of big brands coming together, right, big food brands.
Don Mock 21:29
Well, PepsiCo owns all those brands. You know What I mean? It’s all tied together young Brands.
Rob Broadfoot 21:32
And we were talking about we’ve talked about this a few times. I’m taking a little bit of a detour. When I’m in the grocery store now and I need to go pick up some coffee creamer. And the amount of partnerships the coffee mate.
Don Mock 21:47
Oh Yeah, You’ve mentioned this.
Rob Broadfoot 21:49
I mean, you can buy m&ms creamer or you can buy every candy bar mixed creamer.
Don Mock 21:55
It is just all sugar. Snickers. Who wants a Snickers Coffee mate?
Rob Broadfoot 22:02
Not this guy. But going back to fast food marketing for a second. Just the way that the different companies do it. It’s been interesting to watch. And it always is you’ve got you know, Wendy’s. Over the years. They don’t do anything too radical. They’re pretty straight and narrow with it’s a lot of food photography. They talk about Dave, you know, we had Dave we had our where’s the beef, and we’ve had some of our classics campaigns that were good. But generally stay pretty well in the lines.
Don Mock 22:34
it’s occasion based. It’s hey, we’ve got breakfast. Now we’ve got this LTO we’ve got this opportunity. You know What I mean? Like that type of thing, right? I mean, they do partnerships. like the Heisman guys, they partnership stuff, but
Rob Broadfoot 22:46
they’ll do wacky stuff like that. Yeah. Like didn’t they do the green Halloween burger or something? Or there was a green burger?
Don Mock 22:52
The black bun I believe was Burger King. Wendy’s has done a pretzel bun I think maybe Wendy’s did the black bun. I don’t know.
Rob Broadfoot 23:01
Anyway, but they but they’re they they’re pretty conservative in their in their work. You know, unlike a Burger King. I mean, Burger King when when back in the was doing all their stuff. It was like whoa,
Don Mock 23:14
Out of control.
Rob Broadfoot 23:14
No creepy King
Don Mock 23:16
Well they took they took kind of What Budweiser was doing when the in their heyday where Budweiser would have multiple campaigns for the same So we got the what’s up with Bud Light, we got the frogs and we’ve talked about you know, like they got the different sort of approaches, right? Yeah. Crispin I think was doing a lot so we had the creepy king but then we had Subservient Chicken you know, they had multiple different sort of campaigns happening at the same time. And What was interesting too about that was like, Man F nutrition and calories and it was here is the biggest most obnoxious breakfast burger sandwich croissant thing like and who cares? You’re not here for nutrition. Well,
Rob Broadfoot 23:55
everybody everybody else I mean, McDonald’s went the opposite direction everybody else with their menu offerings was trying to go salads and health. And I love that Burger King went Nope we are big juicy and out of control.
Don Mock 24:09
Yeah. But they also really leaned into the impossible Whopper
Rob Broadfoot 24:12
They did lean into the impossible Whopper on the health side.
Don Mock 24:16
Yeah, I do like Burger Kings advertising. I like They’ve gone throwback a little bit recently.
Rob Broadfoot 24:22
I love The 70s sort of vibe.
Don Mock 24:24
with the with the colors kind of coming in and doing things so McDonald’s really I mean, the the gold standard of just audio mnemonics right i mean the bop up up up And it’s hey, Here’s the global campaign I’m loving it and they’re occasion base though too. we got MCafe you know, we got now get delivery from the app we got you know, that type of thing. It’s almost less about the product. We all know What the products are. Right. You know, so it’s really just more occasion based
Rob Broadfoot 24:52
from an entertainment standpoint. It’s really dull.
Don Mock 24:56
I would agree with that. Yeah, well, they got the guy from Succession now what’s his name Brian?
Rob Broadfoot 25:03
Oh the patriarch
Don Mock 25:05
Yeah, he’s a lot of the voice of a lot of the commercials which I find interesting. So but yeah, anyway
Rob Broadfoot 25:13
Not a lot of fast food is eaten by me these days it’s usually it’s kind of road trips.
Don Mock 25:17
It’s a road trip.
Rob Broadfoot 25:18
It’s a road trip only.
Don Mock 25:19
I agree with that. I mean, with the occasional Chick fil A sprinkled on What you’ve identified as a category of its own
Rob Broadfoot 25:25
that’s category of its own. We put down a lot of Chick fil A I will say
Don Mock 25:28
yeah, we did try the pimento jalapeno pimento cheese Chick fil A sort of deal the other day. We did a little taste testing in the office.
Rob Broadfoot 25:35
Yeah, well, I mean first.
Don Mock 25:36
I think I liked it.
Rob Broadfoot 25:37
I liked it.
Don Mock 25:38
Yeah, it was good. It’s fine.
Rob Broadfoot 25:39
It was good. It was fine.
Don Mock 25:41
I don’t think I’m going back for it though.
Rob Broadfoot 25:43
No, I mean, I would eat it again. But but I’m not I don’t seek it out.There’s a there’s a consistency of pimento that’s interesting to me on the sandwich.
Don Mock 25:55
I’m not I mean, pimento is fine. I don’t like it’s not like I searched it out. You know What I’m it’s not my favorite. It’s just if it’s there, I’ll eat it. But I would never buy it for myself if that makes sense
Rob Broadfoot 26:05
Pimento like, it’s kind of like a like a like a deviled egg. Like, you either nail it and it’s perfect. Or, or it’s terrible.
Don Mock 26:17
shout out to Watershed the old restaurant bar here man. They had the best deviled eggs As an appetizer I used to go there with my wife remember when they had the one on Peachtree
Rob Broadfoot 26:28
yeah I went Decatur then Peachtree.
Don Mock 26:31
think they had, didn’t they have two they didn’t close. Maybe they did
Rob Broadfoot 26:34
but their fried chicken was the bomb. Watershed’s fried chicken back in the day was Oh
Don Mock 26:40
my word. Yeah, good stuff. That was a great I mean that great spot up there on Peachtree. Oh my god, I missed that. And it was awesome. It was great bar was great. Everything so shout out deviled eggs. I know Rachel’s listen to this because she loved those deviled eggs.
Rob Broadfoot 26:51
I do love deviled eggs. I mean game day deviled eggs. Tailgating deviled eggs. Don’t let him sit out.
Don Mock 26:56
I don’t like him warm. Yeah, exactly. Okay, Keep those babies on ice. Yeah, until they’re ready
Rob Broadfoot 27:02
They gotta be chilled like an oyster.
Don Mock 27:04
Wow, this has gone off the rails. We went from Taco Bell to oysters. What in the world is happening right now?
Rob Broadfoot 27:12
Maybe that’s What we need. What we need is fast food oysters. MC oysters.
Don Mock 27:19
Our next our next podcast is going to be reviewing oysters from around the world.
Rob Broadfoot 27:23
I do love oysters.
Don Mock 27:25
Oh they are fine. Well, again, it depends.
Rob Broadfoot 27:29
Depends on where you get them.
Don Mock 27:30
Yeah, and the categories of hard shell or Well, we got you know, We’re not gonna talk about oysters. Well, maybe that’s a sign we should wrap up today’s
Rob Broadfoot 27:41
I think so. It’s Friday. It’s Fast Food Friday.
Don Mock 27:44
Fast Food Friday. All right, where can everybody find this magical podcast Rob.
Rob Broadfoot 27:48
When we’re not in the drive thru line at Taco Bell you can find us online www.mocktheagency.com Of course on all the socials @mocktheagency is where we will be
Don Mock 28:00
all right. All right. Thanks everybody.
Rob Broadfoot 28:02
Have a great weekend. Bye.
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