Don and Cuyler discuss taking existing design and making it better.
Don Mock 0:19
All right, Episode 59. We’re back. So Rob, I recorded a podcast with Cuyler, a little bit ago about how to cook the perfect pizza. And his backstory on his love of cooking, his love of pizza, and all that good stuff. I thought it could be fun to do another one of these things, that is outside of the advertising spectrum. Sort of the hobbies and things that we love to do outside of advertising. The last one, How to cook the perfect pizza. Let’s do How to Catch a Fish. Because I know you love fishing.
Rob Broadfoot 0:51
How to catch a fish.
Don Mock 0:52
Yeah, and there’s no easy answer to this.
Rob Broadfoot 0:55
Let me count the ways.
Don Mock 0:56
Yeah, and there’s the old joke. “There’s a reason why it’s called fishing and not catching.” We’ll get that out right from the beginning.
Rob Broadfoot 1:03
Don Mock 1:05
I know that one of your hobbies outside of work is is fishing.
Rob Broadfoot 1:08
Don Mock 1:10
I love fishing. I don’t love the getting up early. You love to get up early and get out there. I mean, pre-sun.
Rob Broadfoot 1:15
You gotta get out there early, otherwise-
Don Mock 1:17
That’s part of the jam.
Rob Broadfoot 1:18
Yeah, that’s part of the jam. And I would argue that it does have to do with advertising, because you are advertising your lure to the fish.
Don Mock 1:27
Rob Broadfoot 1:28
Whether or not they will bite the lure. Presentation is important. Creativity is important.
Don Mock 1:34
Yeah, you got to do the dance. The wiggle.
Rob Broadfoot 1:36
All of those things. You got to know where your audience is. You gotta know to reach him. And you got to know how to land ’em.
Don Mock 1:42
Hey, Man, well said. I hadn’t even considered that. But very, very well said. That’s really fun.
Rob Broadfoot 1:46
Fishing is really a metaphor for everything.
Don Mock 1:50
Well, says the fisherman, of course. So, how do we even broach this gigantic subject? Do we narrow it down by lakes, oceans streams? Do we go by fish itself? How do you want to do it?
Rob Broadfoot 2:03
I’ll start with an anecdote. My favorite fish to chase after are large mouth bass. That’s a very southern thing to do. Although all the way to Texas, actually. It does go to Texas and down into Mexico, even.
Don Mock 2:18
That’s where bass are?
Rob Broadfoot 2:19
Yeah, and so I remember growing up as a kid. Me and my best buddy, Jason. I won’t say his last name for privacy purposes.
Don Mock 2:30
Oh, boy. Does Jason listen to this podcast?
Rob Broadfoot 2:34
I don’t know.
Don Mock 2:35
Does he know that we have a podcast?
Rob Broadfoot 2:36
I have no idea.
Don Mock 2:40
Okay, keep going.
Rob Broadfoot 2:41
Anyway, he and I met in fifth grade. Actually, I guess it was sixth grade. But anyway, he was into fishing at the time. So I kind of picked it up. We just started learning to fish together, and still do to this day, in fact. I remember, once we got way into bass fishing. At the time, there was no Bass Pro Shops. It didn’t exist. Then as we got a little bit older into high school, there was this mythical place. Up in Missouri, by Lake of the Ozarks, called Bass Pro Shops.
Don Mock 3:19
Rob Broadfoot 3:20
it was like the Mecca.
Don Mock 3:22
Okay. Now, how did you find out about it back then?
Rob Broadfoot 3:23
Oh, because you would get the catalog, it came in the mail. So you’d get the catalog in the mail. We would call it the Bible. And the catalog was-
Don Mock 3:31
An inch thick?
Rob Broadfoot 3:32
1000 pages. Just this huge… we would just pour over this thing, and you just circle everything that you wanted.
Don Mock 3:39
Rob Broadfoot 3:40
Then you’d order your stuff and-
Don Mock 3:42
There’s this magical Mecca.
Rob Broadfoot 3:43
Two weeks later, the box shows up.
Don Mock 3:46
Ahhhh, here’s all my lures.
Rob Broadfoot 3:47
One summer, my family, when I was in high school. I don’t remember what year, I was either a sophomore or junior probably. We would do a family reunion every year. Oh, This year, we’re going to Lake of the Ozarks. I was like the worlds are coming together. Whoa, wait a minute.
Don Mock 4:04
So “Dad, I’ve got something to ask you.”
Rob Broadfoot 4:06
Dad? How do you feel about a field trip? So sure enough, we go to Lake of the Ozarks and I talked my dad into driving the hour from where we were.
Don Mock 4:14
Rob Broadfoot 4:14
To the Bass Pro Shop.
Don Mock 4:15
It’s a two hour deal there, out of the way.
So I could see Ethel.
Rob Broadfoot 4:25
The largest large mouth bass in captivity.
Don Mock 4:28
Oh, whoa, like in a tank.
Rob Broadfoot 4:29
Yeah. I mean, if you’ve been to Bass Pro Shops, which most people have at this point, I would imagine. they’ve got the giant tank. Well, Ethel was the largest large mouth bass in captivity. I saw Ethel.
Don Mock 4:41
Now how big is Ethel. Do we remember? It doesn’t even matter.
Rob Broadfoot 4:43
I think it was probably 18 pounds.
Don Mock 4:45
Oh my lord.
Rob Broadfoot 4:46
Yeah, I mean, it was a big fish.
Don Mock 4:48
It’s like a rock cod.
Rob Broadfoot 4:49
It was big fish. Anyway, now Bass Pro Shops are everywhere. But that was just a fun little anecdote. And I re member Jason was-
Don Mock 4:56
Rob Broadfoot 4:57
Oh, so jealous.
Don Mock 4:57
Okay. Did you take pictures of Ethel? Do you remember? On one of those little Kodak click-
Rob Broadfoot 5:04
I don’t know that I did. I think I just wanted that memory for me.
Don Mock 5:08
Fun fun. Okay. Large mouth, small mouth, correct me.
Rob Broadfoot 5:14
Don Mock 5:14
Large mouth bass.
Rob Broadfoot 5:18
The love continues. I went two weekends ago, in fact. You got to get up, get there early.
Don Mock 5:24
Now, you were going for bass? Is that what we’re primarily going for now?
Rob Broadfoot 5:29
Don Mock 5:29
Okay. So talk us through the morning or the night before, and then the morning of.
Rob Broadfoot 5:34
Well, it starts about three days before.
Don Mock 5:37
Rob Broadfoot 5:37
Don Mock 5:38
Three days before.
This is like Cuyler making a pizza.
Rob Broadfoot 5:41
The same friend of mine, Jason. We look at all the fishing reports. We were going up to Lake Lanier, which is about an hour north of the city, for those who don’t know. Huge lake. We start pouring over the fishing reports.
Don Mock 5:56
Rob Broadfoot 5:56
We’re sending each other info back and forth.
Don Mock 5:58
Now is this online fishing reports?
Rob Broadfoot 6:00
Well, yeah. The internet’s an amazing place. Pretty much anything you want.
Don Mock 6:04
Yeah, exactly. Okay.
Rob Broadfoot 6:06
It’s all the fishing reports from all the different guide services. All the guide services on Lanier put out their reports every week.
Don Mock 6:14
It’s making sense.
Rob Broadfoot 6:15
We start pouring through those. Then it’s Okay, Oh, I gotta have a-
Don Mock 6:21
I’m sorry to interrupt. Is that based on water temperature and fish availability?
Rob Broadfoot 6:25
It’s based on everything. Seasonal patterns. Water temperature. Water clarity.
Don Mock 6:31
Is it where people are getting nibbles and bites or not?
Rob Broadfoot 6:35
It’s more just the patterns. I mean on a lake like that’s so big, it’s more just about patterns. So for example, right now, we’re maybe at the tail end of the spawn. And the spawn is when the bass go into the shallows. They use their tails and make beds. They sort of fan out and make these beds. You can see them when you walk around the lake. and that’s where they hatch there. So they stay there.
Don Mock 7:00
Protect the eggs.
Rob Broadfoot 7:00
Protect the eggs. Well, if you can catch a pre-spawn female bass, that’s the big one. Because it’s full of eggs that haven’t hatched yet. I mean, that’s the lunker. Then they get super protective. Obviously. When they’re on their beds once the once they’ve spawned. So then you throw in a lizard or whatever, because the lizards will come in and eat the… and you drag a little lizard across the bed.
Interesting. Okay. They’re super protective. They’re like, Uh-uh, get out of here, lizard.
Get out of here.
Okay, so three days before.
Three days we start relaying information back and forth.
Don Mock 7:33
Okay, then two days.
Rob Broadfoot 7:35
Two days, we’re doing more of that. You’ve probably on day one read some things that have driven you directly to Amazon. You’ve overnighted a red and black cinco worm. I got a Texas rig or Carolina rig, depending on what’s going on.
Don Mock 7:53
Love it. Love it.
Rob Broadfoot 7:53
So there’s been some last minute ordering that happens. The morning of, Saturday morning… so Jason’s got a bass boat. He’s got a nice, nice bass boat. Totally decked out. So we meet up, we drive up. This is kind of a funny anecdote, too. I’m trying to think how best to tell the story. Anyway, I show up at his house at five in the morning. Five, 5:15.
Don Mock 8:23
Wow, that’s early on a Saturday.
Rob Broadfoot 8:25
Don Mock 8:25
Rob Broadfoot 8:26
Yeah, get up and go, cup of coffee and hit the road. Then we drive up to Lanier. Inthis case, we thought we might chase some striped bass, and to do that, generally speaking, you want to use… well, you can do it a few different ways, but live bait is pretty effective for that. We stopped at the shop on the way- bass shop where at 5:45 in the morning there are six or seven trucks with bass boats all lined up. And you pull through and you’re like, oh, I want gizzard shad. 24 gizzard shad and you literally wait in lines like a drive thru.
Don Mock 9:03
Dude, that’s awesome.
Rob Broadfoot 9:05
So we put all that-
Don Mock 9:06
Now and by live bait, we’re not talking worms. We’re talking other little fish. Is that correct?
Rob Broadfoot 9:10
Oh, yeah. And the gizzard shad-
Don Mock 9:12
All those are big.
Rob Broadfoot 9:13
This is if you’re chasing striped bass. Sriped bass are bigger than large mouth bass. I’ve caught striped bass that are 27 pounds.
Don Mock 9:20
Rob Broadfoot 9:20
They’re huge. So a gizzard shad’s probably six or seven inches.
Don Mock 9:25
Okay. Wow. Okay.
Rob Broadfoot 9:26
So anyway, we pull up and we get the shad in the in the boat, put them in the live well. And we’re standing there, and Jason just looks at me. and he goes, Oh, No. I was like, What is Oh, no. Oh, no. What? He’s like, I forgot the trolling motor. So for those who don’t know, you’ve got the big motor on the back of the boat. But then on the front of the boat, you’ve got a trolling motor, which is much smaller motor. Often you use it with a foot control or remote control that you can kind of lurk around.
Don Mock 9:59
Because you’re main motor is off, your trolling motor is very low RPM.
Rob Broadfoot 10:03
Don Mock 10:04
You can kind of slowly creep along.
Rob Broadfoot 10:07
You can’t have your gas motor on. That’s an electric motor. So he forgot the trolling motor.
At this point we’re probably 45 minutes away. And we’re like, what do we do? We can’t fish without the trolling motor.
Don Mock 10:24
Of course not. Of course not.
Rob Broadfoot 10:26
But by the time we go all the way back, load it up, drive all the way back up. I mean, you’re an hour and a half. Daybreak is already there.
Don Mock 10:33
You’re way behind people.
Rob Broadfoot 10:34
We’re like, alright, we Just need to go to the lake. We’re just gonna figure it out.
Don Mock 10:41
Ballsy. I like it.
Rob Broadfoot 10:43
Long story short, we called an Uber to Jason’s house to pick up the trolling motor. That then drove the 45 minutes and met us at the boat ramp.
Don Mock 10:54
It’s actually pretty smart. I like that solve.
Rob Broadfoot 10:55
All credit to his wife who came up with the idea. Because we were like, Okay, well, he’s like, I can ask my wife but like, it’s not gonna go so well. So he kind of mentioned it to her on the phone early. Early. They’ve got a young kid. So they were up super early. And she’s like, a couch is being delivered this morning. Or a table, it was. I can’t We can’t leave the house.
Don Mock 11:20
Yeah, you gotta sign for the delivery man, all that stuff.
Rob Broadfoot 11:22
She’s like, why don’t you Just call an Uber? And we were like, ding ding ding ding, ding, ding, ding, ding ding. Brilliant. Anyway, so we got the motor, and then we’re ofh and fishing. So you just fish. You find the patterns, you do what you do, and then you just ride around. In this case, because it’s the spawn and because the water was warm enough, the fish have moved into the shallows, and so we’re throwing against the bank.
Don Mock 11:45
Now, what kind of equipment are we using for this? I mean, you’ve mentioned a lot of lures, you’ve mentioned the live bait or whatever. Are we using multiple rods, different reels, what’s the spiel here?
Rob Broadfoot 11:56
I think I brought six rods. I had six, Jason probably had eight.
Don Mock 12:01
Is that because you have different bait, different lures?
Rob Broadfoot 12:04
Yeah, you got different lures on everyone. So you’ll go in and you know, in fish a spot and you may cast five times with a plastic worm. That doesn’t work. So you pick up and throw a crankbait in there. You don’t want to waste time tying lures on. You gotta have the arsenal.
Don Mock 12:19
Ready to go. Ready to go. Okay, interesting.
Rob Broadfoot 12:24
Yeah, and it’s great. We have our own language out there. We revert back to when we were like, 12 years old. It’s absolutely ridiculous.
Don Mock 12:33
It’s zen time.
Rob Broadfoot 12:34
Somebody watching it would be like, these guys are idiots.
Don Mock 12:38
It doesn’t matter. It’s what makes you happy. and it’s what’s fun.
Rob Broadfoot 12:42
But it’s yeah, I’m we’re singing songs. But anyway, I love it. It’s great fun. But that’s a lot different than when you striper fish. Then you’re then you’re hooking live bait and you’re trolling. So depending on how you’re doing it, generally speaking, you slow troll and you’ll have six rods out, sticking out the back of the boat or whatever. And you planer boards that that separate the lines.
Don Mock 13:07
So the lines don’t get tangled and whatnot.
Rob Broadfoot 13:09
Yeah, and that you gotta go out at like four in the morning. All hell can break loose.
Don Mock 13:16
Now when you’re fishing for bass, though. So you mentioned plastic worm, you throw it out, you do a little dance, like we do in advertising or whatever. You make it, you present it and things like that. Is there a methodology of that versus like, spin? Like I’m trying to think of, when I fished in the past, you got the little metal spinners. You know what I mean? You cast it out, and you slowly reel it back in, versus the bobbing technique, Oh, I’m sitting on my dock ever. I just throw it out and the bait is just kind of dangling there, waiting for fish to come. You know what I mean? I mean, what’s the bass methodology?
Rob Broadfoot 13:49
There are million methods. But yeah, every lure you fish differently for the most part. Kind of a go to is the Zoom. It’s a black Zoom worm. Zoom is a company, actually, I think they’re in Bogart, Georgia. It started here, and they’ve blown up. They’re like the king of the plastic lures. Funny enough, when I was in high school, I got tapped to test their lures.
Don Mock 14:15
Rob Broadfoot 14:16
I met a guy. I was fishing the Chastain Park golf course lake.
Don Mock 14:20
What? You can fish there?
Rob Broadfoot 14:22
You’re not supposed to. We used to catch huge fish in that pond. Huge. It’s a pond. But I met a guy there randomly fishing one day, who was testing lures for zoom. and he’s like, do you want to get on the list and start testing? I was like, yeah, yeah. So they would just send me boxes of free lures, which was great.
Don Mock 14:33
Dude, That’s awesome.
Rob Broadfoot 14:42
But anyway, yeah, there’s all different kinds of presentation.
Don Mock 14:44
How long does a lure last?
Rob Broadfoot 14:45
Totally depends. So if you have a worm…
Don Mock 14:50
I mean, you Don’t still have those black worms. Those Zoom things. I mean, that’s that’s 20 years ago, right?
Rob Broadfoot 14:55
Oh, no, that’s my go to lure.
Don Mock 14:57
But I’m saying the ones that-
Rob Broadfoot 14:58
Oh, no, no, no.
Don Mock 14:59
Those are all long gone.
Rob Broadfoot 15:01
I would say on an average day, if you’ve got a worm tied on all day, you’ll probably go through, five or six of them. It just depends.
Don Mock 15:09
And they’re not expensive. Are they? Are they expensive?
Rob Broadfoot 15:11
You buy a bag them for six bucks. But it depends, if you’re getting ravaged or attacked all day, then the bass can bite it in half. I mean, it depends on what’s going on. That’s a different presentation, that you’re kind of bouncing it.
Don Mock 15:30
You’re trying to make it dance like a worm.
Rob Broadfoot 15:32
Like a worm, right, versus, let’s say, a buzzbait, which is an obnoxiously awesome top water lure, that you throw out. Its whole purpose isn’t even to look like something delicious. Just to piss fish off. Because it makes such a commotion on the top of the water and drives them insane. Then you get a top-
Don Mock 15:53
They come up and they come up and bite it because they’re so pissed off about it? Wow, what an interesting way to fish.
Rob Broadfoot 16:01
There’s a lot of lures like that that are meant to disrupt. And it’s not Oh, look, I’m in worm. I’m a juicy treat.
Don Mock 16:10
It’s interesting. That does kind of tie into advertising, actually. It’s just a distraction. It’s just an interruption of your day.
Rob Broadfoot 16:14
Disruption. That’s the most fun. I mean, top order strikes are the most fun, because it’s just, and then all of a sudden, just bam.
Don Mock 16:23
Out of nowhere, yeah.
Rob Broadfoot 16:24
Yeah, on the top and you can see the whole thing.
Don Mock 16:26
Air Jaws is coming up underneath.
Rob Broadfoot 16:28
Yeah, it’s awesome.
Don Mock 16:29
Incredible. Well, that makes me think of fly fishing. Fly fishing.
Rob Broadfoot 16:33
I don’t do as much fly fishing. I have all the equipment and I go when I can. But I probably only go maybe three or four time a year.
Don Mock 16:40
I think that’s more of a West Coast thing. Is it not, fly fishing?
Rob Broadfoot 16:43
It’s more of a mountains thing.
Don Mock 16:47
Like rivers and streams and things.
Rob Broadfoot 16:51
I mean, the Hooch a lot of people fly fish the Hooch.
Don Mock 16:54
Can you fly fish on a lake? I mean, I guess you could. You could fly fish anyway.
Rob Broadfoot 16:57
Yeah, we used to fly fish for bass. Trout are normally what people fly fish for. But they make bass bugs, and it’s a much heavier rod and a heavier line. Yeah. Same idea. Yeah. Just doing it on lakes.
Don Mock 17:15
My grandfather was a fly fisherman. When we went fishing, we’d go fishing up in Oregon. For a couple of weeks, we’d camp- my dad, my grandfather, and I. I mean, I was a little kid, so it wasn’t like I was this master fly fisher. But my grandpa was a great fly fisherman and he would he would rake in the trout. But like stream trout, what do you call it, River Trout? I mean, we’re talking like 12 inches.
Rob Broadfoot 17:40
Don Mock 17:41
Yeah, I mean, no one’s catching 26 inch monsters. But there are some lake trout that are gigantic. This is more just your Pacific Northwest…
Rob Broadfoot 17:50
But even when even when you go up in North Carolina… Highlands is great. There’s a lot of fly fishing up in Highlands.
Don Mock 17:56
Beautiful part of the world.
Rob Broadfoot 17:56
Beautiful part of the world. I mean, even if you catch little five-inch rainbow trout, it’s super fun.
Don Mock 18:01
Rob Broadfoot 18:04
Fly Fishing is a whole different ballgame, because the people that get way into that… Now you’re tying all your own flies. There’s a whole craft to that, making your own lures.
Don Mock 18:17
Rob Broadfoot 18:17
Which is awesome. Because the craftsmanship thing. It’s one thing to buy a lure and catch a fish on it. It’s a whole different ballgame to make a lower and then catch it. We’re going primal.
Don Mock 18:29
Absolutely. I remember one time- speaking of catching it with your own- funny, weird little anecdote about my grandfather. We used to drive from San Francisco all the way up to Oregon. So it’s like 12, 13 hours. We’d stop like halfway and at a hotel and whatnot. Shout out Best Western probably. Anyway, we’re kicking it in the old MOCK flowers delivery va. No air conditioning. Just me and him and there’s only two seats. So the whole back of the van was open and whatnot. The old vans- for those of you that remember, have the little triangle windows that you would pop out and invert. I mean to get air coming in. So it’s like those little triangular windows, the corner window.
Rob Broadfoot 19:15
Don Mock 19:15
Yeah. In front of the the main window that you roll down and you crank it with your hand. So we’re driving along on the freeway, out of nowhere, like slap, this crazy bam. My grandpa yells. This bee was just floating around outside, got sucked into the car, slapped him right on the cheek, and stung him.
Rob Broadfoot 19:36
Don Mock 19:36
So we’re driving, his whole cheek swells up and whatever like that. He’s like, Donald, Donald, you find that bee in this van? We’re driving like 60-70 miles an hour. I’m unbuckled, trying to find this bee inside inside. The Bee stung him, died or whatever, and he kept the bee. And he was like, I’m gonna catch a fish with this bee. It was his whole thing.
Did he catch a fish with the bee?
I have no idea, but he told me he did.
Rob Broadfoot 20:00
For purposes of story he absolutely did.
Don Mock 20:01
Yeah, for purposes of the story, the biggest fish that he caught that trip and mounted in his living room, was with that one bee. And man, he had that swollen cheek, for I want to say, a couple days. I mean, he’s legit. So it was pretty funny. That’s it’s a funny weird little, kick, catching a fish with an animal that attacked you. Going primal, to your point.
Rob Broadfoot 20:22
So all the bass fishing we do, and trout fishing, generally speaking, it’s all catch and release.
Don Mock 20:28
That was gonna be my last question.
Rob Broadfoot 20:30
Throw him back. Just kind of there for the-
Don Mock 20:32
Can you eat bass? I mean, I guess you can.
Rob Broadfoot 20:33
Oh yeah, Right. I mean, it’s like a light fish.
Don Mock 20:35
We’re not talking Chilean sea bass, because that’s actually… what is that the Patagonia toothfish or whatever. I mean, that’s an exercise in rebranding right there. Talking about advertisin. Nobody wants to eat a Patagonia toothfish.
Rob Broadfoot 20:46
You can absolutely eat large mouth bass. We just kind of do it for the sport of it. But I will say though, speaking of primal, if you’ve been deep sea fishing, there is nothing better than going out-
Don Mock 20:59
Well, let me temper that. I don’t think I’ve gone deep, deep. I’ve gone reef fishing. You throw the conch bomb down there with a conch stuffed full of shrimp. I mean, I call it a tourist vacay. So I mean, I haven’t been like 50 miles off the shore going wicked tuna style. You know what I mean? That’s like way deep water.
Rob Broadfoot 21:16
I’ve been offshore, out to the Gulf Stream a couple of times. It is a long time. I mean, that’s serious. Another quick anecdote.
Don Mock 21:27
Do we just tell fishing stories? This is our podcasts, we can run as long as we want.
Rob Broadfoot 21:30
We were in Costa Rica a few years back, and my stepson- Shout out to Ian, who’s now 14- I guess he was 11 at the time. We went down to Costa Rica, and I was like, Hey, let’s go out. We’re gonna go out fishing. And he’s all into it. He loves fishing. So I took him out and we went out and had this day where you’re in shore. I mean, it’s not reef fishing. You’re trolling, but you’re not like 60 miles out. You’re four miles out, three miles out. Anyway, we had one of those days where, I don’t know how many mahi we caught but
Don Mock 22:04
Fish were just jumping in the boat?
Rob Broadfoot 22:06
Fish were jumping in the boat. Ian’s just fighting them all, fighting to the point where at the end of the day, the guy can’t even move his arm.
Don Mock 22:15
He’s got a Popeye forearm.
Rob Broadfoot 22:16
Literally can’t move his arms. We had so much fihs, we had cleaned all the fish, kept everything. Cleaned up, we had probably five or six ziplock gallon bags just full of fillets.
Don Mock 22:31
Well and you got to throw the fish to the captain, right? Doesn’t Captain get the first fish?
Rob Broadfoot 22:34
We gave him a bag. We got back to shore and all the locals were there. We were handing out bags of fish to all the locals. We were like heroes.
Don Mock 22:41
You can’t eat that much that quickly.
Rob Broadfoot 22:43
But to go out in the ocean and catch fish, and then come home and eat them. That’s like the best day ever.
Don Mock 22:52
I’ve done that in the Bahamas. I caught a couple like groupers, maybe strawberry groupers, and something else. Then you bring them back and you cook them right there. Man, it is buttery and delicious. I will say that one of the most fun fish I’ve ever tried to catch is bone fish. You need to go bone-fishing.
Rob Broadfoot 23:09
Down in the keys?
Don Mock 23:09
Yeah, can do it in the keys. I did in the Bahamas, Florida. Yeah, it’s well there those little sites. it’s all site fish. Yeah, they’re little they’re they’re not very big. They’re 12 inches, maybe 14 inches, but they say pound for pound, they put up the biggest fight. Even though they’re not big.
Rob Broadfoot 23:24
Were you fly fishing?
Don Mock 23:25
No, so we we had a guide of course. We’re on one of those flat-bottom boats where the guy is up on almost on like a lifeguard stand on the back of the boat.
Rob Broadfoot 23:36
It’s called a tower.
Don Mock 23:38
- with a giant… What’s the stick that you-? The pole, he’s got a pole. He’s got the polarized glasses. He’s looking up, he’s looking down. He’s trying to look through the water. And he’s telling us, cast over here, cast over there, and mangroves, and different things. I managed to catch a couple, those things are insane. They zip over here, zip over there. I mean, you’re reeling it in forever. My wife caught one and was reel it in, reel it in, reel it in and got the big bend in the rod like Boom! Then now it’s easy to pull in. And Oh, you pulled up half a fish, because a barracuda came. But that’s a catch. I guess they’re called Bonefish because there’s so many bones, you don’t eat them it’s literally just a sport fishing kind of deal.
Rob Broadfoot 24:21
It’s a sport fish and that’s hard to do, because it’s all stealth and it’s all sight fishing. You got to sight them. They get up on the tower and they pull it along. A lot of people fly fish for for bonefish.
Don Mock 24:35
I don’t think we were fly fishing. I don’t really recall, to be honest. I remember all the reeling and it constantly goes under the boat. So you’re running onto one side, running onto the other, because you don’t want to get all tangled up and stuff. Super fun.
Rob Broadfoot 24:49
Last anecdote. Me and that same buddy of mine and a couple of other guys. There’s a lake down in Mexico, called El Salto
Don Mock 25:00
El Salto. One can only assume it’s a salt water lake.
Rob Broadfoot 25:05
It’s not a salt water lake.
Don Mock 25:06
It’s not a saltwater lake. Wow.
Rob Broadfoot 25:09
It’s freshwater lake down in Mexico. It is one of- there’s two lakes but it’s the one that, generally speaking, has the largest large mouth bass anywhere in the world. So me and my buddies decided we’re going to take you guys trip down to-
Hell, yeah, we are.
We fly down to Lake El Salto down in Mexico. It’s a place called Anglers Inn down there. So you fly down to Mazatlan and then you drive about an hour and a half inland.
Don Mock 25:39
I feel like no one said Mazatlan since like 1987. It’s hilarious.
Rob Broadfoot 25:46
Let me tell you something.
Don Mock 25:47
(Laughing) The look on your face. Okay, so you fly into Mazatlan.
Rob Broadfoot 25:49
So you fly down there and then the Anglers Inn van picks you up and drives you to the resort.
Don Mock 25:54
It’s probably my grandpa’s old van.
Rob Broadfoot 25:56
It’s a very rustic resort.
Don Mock 25:58
We use the word resort loosely.
Rob Broadfoot 26:01
But you go down there and… well, let me let me tell in reverse order. So you get down there, cook all the food, there was margarita’s everywhere. Frogs, giant toads come out- I mean huge, softball, between a softball and a soccer ball- are everywhere.
Don Mock 26:20
Rob Broadfoot 26:21
It’s the weirdest thing. Then you get up at five o’clock in the morning, Then you have your guide for the day. They take out two people on a boat and guide you around and you catch an insane amount of ginormous fish.
Don Mock 26:33
Rob Broadfoot 26:34
Don Mock 26:35
Sounds super fun. Super fun. All catch and release still?
Rob Broadfoot 26:37
All catch and release. So we’re driving around this lake and it’s beautiful. You’re in Mexico. You’re like, where am I? This is so weird. There’s all these little huts on the side of the lake. At one point on the first day we were there, I was asking our guide, I forget his name. I said, What are the huts? He just kind of shoots me this look, and he’s like, “cocaína.”
Don Mock 27:01
Rob Broadfoot 27:02
I’m like, what? Oh!
Don Mock 27:05
Are we allowed to talk about this on the podcast? Stream this on the air?
Rob Broadfoot 27:08
Well, basically you’re in the middle of El Chapo… it was when El Chapo was-
Don Mock 27:13
Rob Broadfoot 27:14
It’s all El Chapo territory back when he was still out and loose.
Oh, my word.
And these little huts are were stash places. So you’d come in at the end of the day, and there would be guys with machine guns-
Dude. I wasn’t expecting this part of the story.
So there would be guys. I mean, government guys. These weren’t like drug dealers. Government guys would be down at the dock and just stand there with machine guns. It was crazy. But we didn’t ask anything. There’s no more questions. After that. I was like, “Oh, Okay.”
Don Mock 27:51
Yeah, that’s where we pit stop for bathrooms and a beer. That’s not what those are for. That’s somebody else’s deal.
Rob Broadfoot 27:59
You are deep in El Chapo territory.
Don Mock 28:03
But the fishing was great?
Rob Broadfoot 28:04
Amazing. Amazing. If you ever get a chance, Anglers Inn.
Don Mock 28:10
All right, well, This was a good one.
Rob Broadfoot 28:12
I could talk for eight hours.
Don Mock 28:14
Well, we can do another one.
Rob Broadfoot 28:15
That would be a boring podcast.
Don Mock 28:17
Not to some people, man. You never know. People love this stuff. Hey, that’s another fun sort of cross-blend of advertising and hobbies, and what we love to do, and all that good stuff. I think it’s cool, man. I’m into it.
Rob Broadfoot 28:32
Don Mock 28:33
All right. Where can people find us, Rob?
Rob Broadfoot 28:35
They can find us on the interwebs at mocktheagency.com, on the socials @mocktheagency. Or you may bump into me walking around Bass Pro Shops.
Don Mock 28:44
There you go.
Rob Broadfoot 28:45
If you’re lucky. I’ll sign a fishing rod for you.
Don Mock 28:49
Hey, that works. Alright, we’ll see you guys.
Rob Broadfoot 28:51
Talk to you next time.